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[07/09/08 - 09:28 AM]
CBS Is Going to the Dogs This Summer Courting Canine Lovers Coast to Coast
The Eye details its marketing campaign for its summer entry "Greatest American Dog."

[via press release from CBS]

CBS IS GOING TO THE DOGS THIS SUMMER COURTING CANINE LOVERS COAST TO COAST

Cross-Platform Marketing Campaign Unleashed to Promote "GREATEST AMERICAN DOG" Premiering Thursday, July 10, on the CBS Television Network

Pooch Push Spans Social Networking on Dogster.com ... In-Store Video at Supermarkets ... Hot Dog Stands and Dog Walkers on the Streets of New York ... Targeted Print, Cable, Radio and Cinema Advertising

In an innovative campaign to promote the new summer reality series GREATEST AMERICAN DOG, the CBS Marketing Group today unleashed a pack of promotions designed to fetch the attention of dog lovers and enthusiasts through targeted media outlets and outreach in the environments where they hang out ?? both online and out-of-home.

GREATEST AMERICAN DOG, premiering Thursday, July 10 (8:00-9:00 PM, ET/PT) on the CBS Television Network, is supported by an integrated marketing campaign spanning online promotions on Dogster.com, the fastest-growing pet destination on the Internet; video displays in selected supermarkets; branded hot dog stands and dog walker street teams in New York; and advertising on cable and radio, and in print and movie theaters.

Dogster.com, the leading online destination for pet information, resources, community and entertainment, is currently featuring banner advertisements and video teasers for GREATEST AMERICAN DOG, and has created pet profiles for the contestants, allowing users to find out more about the dog stars. Visitors to Dogster.com can also participate in GREATEST AMERICAN DOG fan club groups featuring chat, forums and weekly show highlights and teasers. In addition, the show will be promoted on Dogster.com's "Dog Blog" and newsletter.

The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles. Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.

Meanwhile, out on the streets of Manhattan, branded carts are taking to the streets, touting a quintessential American summer food ?? hot dogs. Bearing GREATEST AMERICAN DOG umbrellas, pedestrian signs, napkins and hot dog boats, the carts will get the word out to wiener-hungry New Yorkers all over the city. In addition, dog walkers in highly trafficked dog locations will walk dogs bedecked in branded GREATEST AMERICAN DOG vests and collars.

The primetime show will also be supported by cable, radio and cinema advertising targeted to families and dog enthusiasts, as well as a full-page ad in the July issue of The Bark, an upscale monthly dog culture magazine sold in Barnes & Noble, Whole Foods, PetCo, and other national and local specialty retail chains.

About The Show:

Twelve extraordinary teams of dogs and owners from across the nation will compete for the title of GREATEST AMERICAN DOG. Hosted by zoologist/television personality Jarod Miller, owners and their pets - from "pageant dogs" to those simply trained at home - will live together and compete against each other in challenges that put the owners' ability to train their dogs to the test. Each week, judges Wendy Diamond (author, and founder and Editor-In-Chief of Animal Fair Magazine), Allan Reznick (Editor-At-Large of Dog World and Dog Fancy Magazine) and Victoria Stilwell (author and host of the television series "It's Me or the Dog") will eliminate one dog and their owner. The last remaining team will walk away with a $250,000 cash prize and the title of GREATEST AMERICAN DOG.

GREATEST AMERICAN DOG is executive produced by R.J. Cutler, Stu Schreiberg and Stephen Kroopnick for Magic Molehill Productions, Inc., in association with Actual Reality Pictures and Triage Entertainment, Inc.





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· GREATEST AMERICAN DOG (CBS)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
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[05/23/16 - 02:27 PM]
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[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
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[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.