or


[07/09/08 - 09:28 AM]
CBS Is Going to the Dogs This Summer Courting Canine Lovers Coast to Coast
The Eye details its marketing campaign for its summer entry "Greatest American Dog."

[via press release from CBS]

CBS IS GOING TO THE DOGS THIS SUMMER COURTING CANINE LOVERS COAST TO COAST

Cross-Platform Marketing Campaign Unleashed to Promote "GREATEST AMERICAN DOG" Premiering Thursday, July 10, on the CBS Television Network

Pooch Push Spans Social Networking on Dogster.com ... In-Store Video at Supermarkets ... Hot Dog Stands and Dog Walkers on the Streets of New York ... Targeted Print, Cable, Radio and Cinema Advertising

In an innovative campaign to promote the new summer reality series GREATEST AMERICAN DOG, the CBS Marketing Group today unleashed a pack of promotions designed to fetch the attention of dog lovers and enthusiasts through targeted media outlets and outreach in the environments where they hang out ?? both online and out-of-home.

GREATEST AMERICAN DOG, premiering Thursday, July 10 (8:00-9:00 PM, ET/PT) on the CBS Television Network, is supported by an integrated marketing campaign spanning online promotions on Dogster.com, the fastest-growing pet destination on the Internet; video displays in selected supermarkets; branded hot dog stands and dog walker street teams in New York; and advertising on cable and radio, and in print and movie theaters.

Dogster.com, the leading online destination for pet information, resources, community and entertainment, is currently featuring banner advertisements and video teasers for GREATEST AMERICAN DOG, and has created pet profiles for the contestants, allowing users to find out more about the dog stars. Visitors to Dogster.com can also participate in GREATEST AMERICAN DOG fan club groups featuring chat, forums and weekly show highlights and teasers. In addition, the show will be promoted on Dogster.com's "Dog Blog" and newsletter.

The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles. Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.

Meanwhile, out on the streets of Manhattan, branded carts are taking to the streets, touting a quintessential American summer food ?? hot dogs. Bearing GREATEST AMERICAN DOG umbrellas, pedestrian signs, napkins and hot dog boats, the carts will get the word out to wiener-hungry New Yorkers all over the city. In addition, dog walkers in highly trafficked dog locations will walk dogs bedecked in branded GREATEST AMERICAN DOG vests and collars.

The primetime show will also be supported by cable, radio and cinema advertising targeted to families and dog enthusiasts, as well as a full-page ad in the July issue of The Bark, an upscale monthly dog culture magazine sold in Barnes & Noble, Whole Foods, PetCo, and other national and local specialty retail chains.

About The Show:

Twelve extraordinary teams of dogs and owners from across the nation will compete for the title of GREATEST AMERICAN DOG. Hosted by zoologist/television personality Jarod Miller, owners and their pets - from "pageant dogs" to those simply trained at home - will live together and compete against each other in challenges that put the owners' ability to train their dogs to the test. Each week, judges Wendy Diamond (author, and founder and Editor-In-Chief of Animal Fair Magazine), Allan Reznick (Editor-At-Large of Dog World and Dog Fancy Magazine) and Victoria Stilwell (author and host of the television series "It's Me or the Dog") will eliminate one dog and their owner. The last remaining team will walk away with a $250,000 cash prize and the title of GREATEST AMERICAN DOG.

GREATEST AMERICAN DOG is executive produced by R.J. Cutler, Stu Schreiberg and Stephen Kroopnick for Magic Molehill Productions, Inc., in association with Actual Reality Pictures and Triage Entertainment, Inc.





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)











[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
Look for a new season of "Orange Is the New Black" on June 12 as well as the premieres of "Between," "Sense8" and "Wet Hot American Summer: First Day of Camp" in the coming months.

[03/02/15 - 10:05 AM]
The World Television Premiere of "Ari Shaffir: Passive Aggressive" Debuts on Comedy Central on March 13 at Midnight ET/PT
For fans that can't wait for Shaffir's new material, the special will be available on March 13 on CC: Stand-Up Direct.

[03/02/15 - 10:02 AM]
HBO Secures Three-Year Broadcast Deal with the Rock and Roll Hall of Fame Foundation
Taping live April 18 at Cleveland's Public Hall, the exclusive HBO special "2015 Rock and Roll Hall of Fame Induction Ceremony" debuts Saturday, May 30 at 8:00 p.m. (ET/PT) and marks the 30th anniversary of the event.

[03/02/15 - 10:01 AM]
Video: BBC America's "Orphan Black" First Full Trailer and Show Release Now Live
Season three plunges the clone sisterhood, Project Leda, into unexpected territory with the realization that they're not alone.

[03/02/15 - 09:45 AM]
One Good Bird Seeks to Break the Rules in Nickelodeon's Brand-New Animated Series "Harvey Beaks" Premiering Sunday, March 29, At 7:00PM (ET/PT)
Viewers can catch a special first-look of the series, Saturday, March 28, at 9:30/8:30c immediately following the 2015 Kids' Choice Awards.

[03/02/15 - 09:29 AM]
Food Network Hits the High Seas in One-Hour Primetime Special "Disney Dream Cruise with Food Network" on Friday, March 27th at 8PM ET/PT
Melissa d'Arabian, Amanda Freitag, Katie Lee and Jeff Mauro have exclusive access and explore the inner workings on-board the Disney Dream cruise ship during the sun, fun and food-filled vacation experience with their family and friends.

[03/02/15 - 09:26 AM]
Showtime(R) Releases the Season Two Poster Art for Psychological Thriller "Penny Dreadful"
As previously announced, the new season rolls out on Sunday, May 3 at 10:00/9:00c.

[03/02/15 - 09:01 AM]
Live Television Broadcast of the 42nd Annual Daytime Emmy(R) Awards to Air Exclusively on Pop on Sunday, April 26 from the Historic Warner Bros. Studio Lot
In addition, NATAS announced that the Daytime Creative Arts Emmy(R) Awards gala will take place on Friday, April 24 at the Universal Hilton in Los Angeles.

[03/02/15 - 08:51 AM]
The Basketball Tournament Secures Television Deal With ESPN, Doubles Prize Money To $1 Million for Second Year of Winner Take-All Event
Opening rounds begin July 10-12 at regional sites in Los Angeles and Atlanta and continue July 17-19 in Chicago and Philadelphia.

[03/02/15 - 08:48 AM]
First Look BBC America's "London Spy" - Ben Whishaw Image Released
The project is the story of a chance romance between two people from very different worlds - one from the headquarters of the Secret Intelligence Service, the other from a world of clubbing and youthful excess.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:20 AM]
Ariana Grande, One Direction, Taylor Swift, Meghan Trainor and Fifth Harmony Among Nominees for the 2015 Radio Disney Music Awards
Categories for music's biggest event for families include fan favorites "They're The One - Best Music Group," "The Freshest - Best New Artist," "The Bestest - Song of the Year" and "XOXO - Best Crush Song."

[03/02/15 - 08:02 AM]
Golf Channel Announces New Competition Series, "Altered Course"
The series features teams as they navigate re-imagined and extreme golf holes in excess of 700 yards, traversing the natural obstacles and challenging terrain as fast as possible.

[03/02/15 - 08:00 AM]
Mark Cuban to Become the President of the United States with Ann Coulter Assuming Duties of Vice President in "Sharknado 3"
Also on tap are Bo Derek, Jerry Springer, Chris Kirkpatrick and Chris Jericho.

[03/02/15 - 07:17 AM]
Bravo Media's "The Real Housewives of New York City" Returns on Tuesday, April 7 at 9PM ET/PT
After a three-season hiatus, Bethenny Frankel makes her highly anticipated return joining Carole Radziwill, Heather Thomson, Kristen Taekman, LuAnn de Lesseps, Ramona Singer, Sonja Morgan and new housewife Dorinda Medley.