or


[07/09/08 - 09:28 AM]
CBS Is Going to the Dogs This Summer Courting Canine Lovers Coast to Coast
The Eye details its marketing campaign for its summer entry "Greatest American Dog."

[via press release from CBS]

CBS IS GOING TO THE DOGS THIS SUMMER COURTING CANINE LOVERS COAST TO COAST

Cross-Platform Marketing Campaign Unleashed to Promote "GREATEST AMERICAN DOG" Premiering Thursday, July 10, on the CBS Television Network

Pooch Push Spans Social Networking on Dogster.com ... In-Store Video at Supermarkets ... Hot Dog Stands and Dog Walkers on the Streets of New York ... Targeted Print, Cable, Radio and Cinema Advertising

In an innovative campaign to promote the new summer reality series GREATEST AMERICAN DOG, the CBS Marketing Group today unleashed a pack of promotions designed to fetch the attention of dog lovers and enthusiasts through targeted media outlets and outreach in the environments where they hang out ?? both online and out-of-home.

GREATEST AMERICAN DOG, premiering Thursday, July 10 (8:00-9:00 PM, ET/PT) on the CBS Television Network, is supported by an integrated marketing campaign spanning online promotions on Dogster.com, the fastest-growing pet destination on the Internet; video displays in selected supermarkets; branded hot dog stands and dog walker street teams in New York; and advertising on cable and radio, and in print and movie theaters.

Dogster.com, the leading online destination for pet information, resources, community and entertainment, is currently featuring banner advertisements and video teasers for GREATEST AMERICAN DOG, and has created pet profiles for the contestants, allowing users to find out more about the dog stars. Visitors to Dogster.com can also participate in GREATEST AMERICAN DOG fan club groups featuring chat, forums and weekly show highlights and teasers. In addition, the show will be promoted on Dogster.com's "Dog Blog" and newsletter.

The in-store component of the GREATEST AMERICAN DOG campaign makes use of motion sensors and video screens in the pet food aisle of selected grocery stores in New York and Los Angeles. Shoppers who come within a few feet of the sensor hear a bark, and are invited to press a button that initiates a thirty-second video clip.

Meanwhile, out on the streets of Manhattan, branded carts are taking to the streets, touting a quintessential American summer food ?? hot dogs. Bearing GREATEST AMERICAN DOG umbrellas, pedestrian signs, napkins and hot dog boats, the carts will get the word out to wiener-hungry New Yorkers all over the city. In addition, dog walkers in highly trafficked dog locations will walk dogs bedecked in branded GREATEST AMERICAN DOG vests and collars.

The primetime show will also be supported by cable, radio and cinema advertising targeted to families and dog enthusiasts, as well as a full-page ad in the July issue of The Bark, an upscale monthly dog culture magazine sold in Barnes & Noble, Whole Foods, PetCo, and other national and local specialty retail chains.

About The Show:

Twelve extraordinary teams of dogs and owners from across the nation will compete for the title of GREATEST AMERICAN DOG. Hosted by zoologist/television personality Jarod Miller, owners and their pets - from "pageant dogs" to those simply trained at home - will live together and compete against each other in challenges that put the owners' ability to train their dogs to the test. Each week, judges Wendy Diamond (author, and founder and Editor-In-Chief of Animal Fair Magazine), Allan Reznick (Editor-At-Large of Dog World and Dog Fancy Magazine) and Victoria Stilwell (author and host of the television series "It's Me or the Dog") will eliminate one dog and their owner. The last remaining team will walk away with a $250,000 cash prize and the title of GREATEST AMERICAN DOG.

GREATEST AMERICAN DOG is executive produced by R.J. Cutler, Stu Schreiberg and Stephen Kroopnick for Magic Molehill Productions, Inc., in association with Actual Reality Pictures and Triage Entertainment, Inc.





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)











[09/23/14 - 08:39 AM]
FOX Sports Live from 7th Annual Barrett-Jackson Las Vegas Auction
Bob Varsha leads an eight-member on-air team, delivering all of the fast-paced auction action from the Mandalay Bay Event Center in Las Vegas.

[09/23/14 - 08:34 AM]
"Brad Meltzer's Lost History" Premieres Friday, October 31 AT 10PM ET/11PM PT on H2
Each episode presents both unsolved cases and success stories where Americans have helped find missing historic objects.

[09/23/14 - 08:30 AM]
Monday's Broadcast Ratings: "Big Bang Theory" Triumphs Over "Voice," "Gotham" Premieres
The sitcom veteran leads the night in both total viewers and adults 18-49.

[09/23/14 - 06:34 AM]
New Discovery Series Ropes Polar Opposites Together in the Wilderness in "Tethered" Premiering October 5th at 10 PM ET/PT
The series tests the ability to survive in some of the most extreme environments on the planet while enduring psychological torment like never before- being bound to complete stranger by a six foot tether.

[09/22/14 - 04:00 PM]
"Strike Back" Resumes Production in Europe and Asia
The show's fourth and final season of 10 episodes will air on Cinemax and UK partner Sky 1 in 2015.

[09/22/14 - 02:36 PM]
Victoria's Secret Supermodels Lily Aldridge and Martha Hunt to Guest Star On "2 Broke Girls," Monday, Dec. 8 on CBS
In the episode, the models rent out Max and Caroline's apartment for a girls' weekend in order to have an authentic Williamsburg experience.

[09/22/14 - 02:24 PM]
CBS to Rebroadcast "Madam Secretary" Premiere This Saturday, September 27 at 8:00/7:00c
The Téa Leoni-led drama launched this past Sunday on the Eye.

[09/22/14 - 02:04 PM]
ESPN to Document Derek Jeter's Final Week in Major League Baseball
Host Karl Ravech, analysts Curt Schilling, Aaron Boone, Mark Mulder and ESPN MLB Insiders Buster Olney, Tim Kurkjian and Keith Law will look back at Jeter's career and accomplishments while examining his rank among all-time Yankees legends.

[09/22/14 - 01:19 PM]
"Peter Pan Live!" Casting News
Taylor Louderman will portray Wendy Darling while Alanna Saunders is set as Tiger Lily.

[09/22/14 - 01:16 PM]
ABC Hosts Their Very First Live Tweepstakes on Thursday, September 25
25 lucky winners will receive their very own #TGIT Survival Kit that includes exclusive "Grey's Anatomy," "Scandal" and "How to Get Away with Murder" content!

[09/22/14 - 01:03 PM]
"Mike & Molly" to Launch in Syndication on FX
The series will join fellow off-network acquisitions "How I Met Your Mother" and "Two and a Half Men."

[09/22/14 - 01:00 PM]
Giant Lava Breathing Tarantulas Attack Los Angeles in New Syfy Original Movie "Lavalantula"
Steve Guttenberg, Michael Winslow, Nia Peeples and Ralph Garman star in the project, due in summer 2015.

[09/22/14 - 11:53 AM]
Disney Consumer Products Extends Epic Storytelling with the Launch of "Star Wars Rebels" Product Assortment
The new Disney XD animated television series debuts October 3 on Disney Channel and continues on Disney XD starting October 13.

[09/22/14 - 11:34 AM]
El Rey Network and Mark Burnett's One Three Media Announce Premiere of "Lucha Underground," Wednesday, October 29th at 8:00 PM ET/PT with a Super Charged Two-Hour Episode
Each week "Lucha Underground" will bring drama, excitement and action to U.S. audiences as the masked heroes and villains battle it out in the ring for wrestling supremacy.

[09/22/14 - 11:11 AM]
Hulu Announces Direct-to-Series Order for "11/22/63," A New Hulu Original Series from J.J. Abrams' Bad Robot Productions, Stephen King, Executive Producer/Writer Bridget Carpenter and Warner Bros. Television
Based upon the best-selling 2011 novel written by King and published by Scribner, "11/22/63" is a thriller in which high school English teacher Jake Epping travels back in time to prevent the assassination of President John F. Kennedy.