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[07/10/08 - 01:24 PM]
BravotV.com Becomes Iphone Friendly
Among the iPhone-specific applications: The "Top Chef" Recipe Finder.

[via press release from Bravo]

BRAVOTV.COM BECOMES iPHONE FRIENDLY

Bravo launches iPhone-optimized "Top Chef" Recipe Finder at iphone.bravotv.com

NEW YORK � July 10, 2008 � Bravo Media has announced a new way for fans to get all of their favorite "Top Chef" recipes right at their fingertips with the iPhone-optimized "Top Chef" Recipe Finder at iphone.bravotv.com. Developed and hosted by Digitaria, the "Top Chef" Recipe Finder takes the culinary creations hosted on BravoTV.com and makes them accessible via an iPhone-specific application, giving fans the convenience of the web on their iPhone.

Viewers will be able to browse by key ingredients, their favorite chef'testant or even by specific episodes to find the recipes they want. Fans can also easily access shopping lists at the supermarket or browse recipes and bookmark them for a later date.

The application works within the phone's browser and does not require special software to be downloaded or installed. Users can simply go to iphone.bravotv.com to access the "Top Chef" Recipe Finder or can also text IPHONE to 27286 to get the link sent to their phones.

Relevant statistics from third-party sites:

- 85 percent of iPhone users browse the mobile Web (Source: M:Metrics, Inc. � 2008. Survey of US mobile subscribers. Data based on three-month moving average for period ending 31st of January 2008, n=31,389)

- 39.9 percent of iPhone users have a household income of $100,000+, higher than the average mobile consumer by 20 percent (Source: Media Blast: Nielsen provides iPhone statistics ahead of Apple's worldwide developers' conference)

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

About Digitaria

Digitaria (www.digitaria.com ) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Websites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world and believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, visit http://www.digitaria.com.





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· TOP CHEF (BRAVO)





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