[07/10/08 - 09:06 AM]
'Heroes' Webisodes Premiere on NBC.com on July 14th
In "Going Postal," users will get an early glimpse of a new character with special powers and watch his destiny begin to unfold.

[via press release from NBC]



Integrated Sponsors Include Nissan and Sprint

BURBANK, Calif. � July 10, 2008 � NBC.com today announced that the "Heroes" webseries "Going Postal" will go live on Monday, July 14th at 3pm (ET) on NBC.com. The first series of webisodes for this popular NBC drama includes integrated sponsors Nissan and Sprint. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"The teams involved, from the show to the studio and the digital group, really hit a home run with these webisodes," said Zigler. "Fans of 'Heroes' are going to find a satisfying installment that sets them up perfectly for the third season."

In "Going Postal," the first series of "Heroes" webisodes, users will get an early glimpse of a new character with special powers and watch his destiny begin to unfold. The fast-paced, twist-filled web series sets fans on a path that leads to the explosive premiere of the third season of "Heroes" on NBC this fall.

In the first webisode, "A Nifty Trick," Echo DeMille, an everyday mailman, discovers a startling ability that quickly makes him a target.

In the second webisode, "The Houseguest," posting on July 21st, Echo races home to protect his girlfriend Gina, and finds deadly uses for his new ability.

In the third webisode of this installment, "Let's Talk," which posts on July 28th, Echo sends Gina off to safety while he confronts his enemies, but the tables turn with an unexpected twist.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Emmy and Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. In its first season, "Heroes" was honored with a People's Choice Award, an AFI Award, a Multicultural Prism Award, the TV Land Future Classic Award and was named the TV Critics Association Outstanding Program of the Year. In addition, "Heroes" received Golden Globe Award, NAACP Image Award, WGA Award, Satellite Award and Emmy Award nominations.

Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan"), Allan Arkush (NBC's "Crossing Jordan") and Greg Beeman ("Smallville"). The drama is produced by Universal Media Studios in association with Tailwind Productions.

  [july 2008]  


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