or


[07/11/08 - 02:06 PM]
Premiere of "Greatest American Dog" Chews Through Competition Among Canines 1.79-7 Years Old (18-49 in Dog Years)
Plus: The show's opener will be rebroadcast on Saturday, July 12 at 8:00/7:00c.

[via press release from CBS]

PREMIERE OF "GREATEST AMERICAN DOG" CHEWS THROUGH COMPETITION AMONG CANINES 1.79-7 YEARS OLD (18-49 IN DOG YEARS)

CBS Research Estimates It's the Most Watched Telecast by Dogs Since "Lassie" In 1974

"Greatest American Dog" Marks Its Territory Over ABC's "Ugly Betty" in Key Upscale Purebreds

The premiere of CBS's GREATEST AMERICAN DOG, a reality series that pits 12 teams of dogs and owners in a competition that tests owners' skills in handling dogs, won its time period among dogs 1.79-7 years old (18-49 in dog years) and delivered the highest prime time audience among canines since Lassie in 1974, according to the CBS data that hasn't been chewed apart or eaten.

Airing against ABC's catfight comedy "Ugly Betty," GREATEST AMERICAN DOG premiered in first place in dog-patrolled households, canine viewers, upscale purebreds, "Heinz 57" (mutt) adults and the advertiser coveted 1.79-7 years olds.

GREATEST AMERICAN DOG captured cross-breed success, with particularly strength among golden retrievers, beagles, terriers, female poodles ages 3.6-7.7 years old (25-54 in dog years) and the elusive young, male pit bull audience. In contrast, time period competitor "Ugly Betty" captured Siamese cats and tiara-wearing Chihuahuas in the same timeslot. Against NBC's "Last Comic Standing," GREATEST AMERICAN DOG won the entire mammal viewing audience, including dogs, cats, ferrets, skunks and rodents.

GREATEST AMERICAN DOG also dominated the upscale canine audience, placing first with English bulldogs, Akitas, Cavalier King Charles spaniels and Norfolk Terriers

Impressively, GREATEST AMERICAN DOG improved on last year's "Ultimate Frisbee Competition" by +71%.

"Our testing audience with schnauzers in Vegas suggested a high opening number, but this exceeds our wildest expectation," said CBS Research Chief David Poltrack when he saw the preliminary numbers. Poltrack said the number should go even higher in Live Plus 7, factoring in dogs who know how to use their paws to program their DVRs.

Viewers who missed last night's GREATEST AMERICAN DOG premiere can circle the computer three times, sit down and watch the full episode on cbs.com and across the CBS Audience Network.

GREATEST AMERICAN DOG was also quite popular among humans. The show premiered with a time period win in households (6.1/12), viewers (9.46m), adults 25-54 (2.7/09) and adults 18-49 (2.1/08).

Updated Thursday ratings will be available this afternoon. Data on endangered species viewing has been postponed.

CBS RATINGS EXTRA... CBS IS TOP DOG THURSDAY AT 8:00 PM

The Premiere of "Greatest American Dog" Finishes First in Its Time Period in Viewers and Key Demographics

The premiere of CBS's new reality series GREATEST AMERICAN DOG won its time period in viewers and key demographics, according to updated Nielsen live plus same day ratings for Thursday, July 10.

At 8:00 PM, GREATEST AMERICAN DOG premiered with a time period win in households (6.2/12), viewers (9.53m), adults 25-54 (2.8/09) and tied for first in adults 18-49 (2.1/08, with FOX).

GREATEST AMERICAN DOG will be rebroadcast on Saturday, July 12 (8:00-9:00 PM, ET/PT).





  [july 2008]  
S
M
T
W
T
F
S
  


· GREATEST AMERICAN DOG (CBS)
· LAST COMIC STANDING (NBC)
· UGLY BETTY (ABC)





[07/20/17 - 07:45 PM]
Video: New "Marvel's Inhumans" Trailer Revealed at San Diego Comic-Con
The highly anticipated new Marvel television series will bring the fan-favorite comic book series and a new kind of family drama to the small screen this fall on ABC.

[07/20/17 - 07:10 PM]
USA's Near-Future Drama "Colony" Shocks with Season 3 Reveal at San Diego Comic-Con
Check out concept art for the show's third season, due in 2018.

[07/20/17 - 06:48 PM]
Video: "Krypton" - Teaser Trailer - Syfy
It's time to discover the secrets of this lineage; the House of El will be redeemed.

[07/20/17 - 05:11 PM]
Audrey Fleurot, Emmett J. Scanlan & Marc Warren Join Michael C. Hall and Amanda Abbington in Harlan Coben's "Safe" Written by Danny Brocklehurst
Hall is playing Tom, a paediatric surgeon and single father of two teenage daughters who is struggling to deal with the loss of his wife from cancer more than two years previously.

[07/20/17 - 03:55 PM]
Video: Bright - Official Trailer - Netflix
From the director of Suicide Squad and End of Watch, David Ayer, comes a new action-packed film starring Will Smith, Joel Edgerton and Noomi Rapace.

[07/20/17 - 03:02 PM]
Video: First Look at "Stan Against Evil" Season 2 Unveiled at Comic-Con International: San Diego
Season 2 premieres Wednesday, November 1 at 10:00/9:00c on IFC.

[07/20/17 - 01:45 PM]
Sarah Hyland Revealed to Be a Surprising New Form of the Seelie Queen, and Fan Favorite Alisha Wainwright Upped to Series Regular for Season Three in Freeform's Hit Original Series "Shadowhunters"
Along with revealing who Sarah Hyland is playing, an exclusive first look at her portrayal of the Seelie Queen was shown during the panel.

[07/20/17 - 01:00 PM]
Discovery's "First in Human," Narrated by Jim Parsons, Begins Airing August 10
The project is a three-part, six-hour medical documentary series taking viewers inside the crucial beginning phase of scientific research.

[07/20/17 - 12:26 PM]
One Crime, Three Lives Forever Changed: Investigation Discovery's New Series "Shattered" Reveals the Effects of Murder on Those Left Behind
The series launches Wednesday, August 23 at 10:00/9:00c on the cable channel.

[07/20/17 - 12:25 PM]
A+E Networks to Release New Short-Form Series "Chloe Does It!" - Stars Chloe Lukasiak from Lifetime's "Dance Moms"
Two episodes of "Chloe Does It!" will premiere each week on Lifetime's YouTube channel beginning Monday, July 24.

[07/20/17 - 12:13 PM]
Video: Stan Lee: The Man, the Myth, the Marvel Hero - Featurette - Netflix
Stan Lee's ode to New York City and the power, beauty, relevance and human narratives behind Marvel's heroes.

[07/20/17 - 11:43 AM]
Video: "Voltron" - Season 3 Teaser - Netflix
All-new episodes of "Voltron: Legendary Defender" come to Netflix on Friday, August 4.

[07/20/17 - 11:15 AM]
A&E Network Sets Season Two Premiere Date for "Leah Remini: Scientology and the Aftermath"
The series, nominated for the 2017 Emmy Award for Outstanding Informational Series or Special, returns Tuesday, August 15 at 9:00/8:00c.

[07/20/17 - 10:08 AM]
HBO Shares First Look Photo for HBO Films' "Fahrenheit 451"
Michael Shannon and Michael B. Jordan star in the project, based on Ray Bradbury's classic dystopian novel which depicts a future where media is an opiate, history is outlawed and "firemen" burn books.

[07/20/17 - 10:02 AM]
TLC Takes a Closer Look Into Jackie Evancho & Family in Hour-Long Special "Growing Up Evancho"
The special premieres Wednesday, August 9 at 10:00/9:00c on the cable channel.