or


[07/14/08 - 08:07 AM]
Bravo Announces Sponsors for "Project Runway" Season 5
American Express, Bluefly, L'Oréal Paris, Saturn, TRESemmé and Brother International are among this year's sponsors.

[via press release from Bravo]

BRAVO ANNOUNCES SPONSORS FOR "PROJECT RUNWAY" SEASON 5

BRAVO ANNOUNCES AMERICAN EXPRESS, BLUEFLY.COM, L'OR�AL PARIS, SATURN, AND TRESEMM� AS TOP SPONSORS FOR "PROJECT RUNWAY"

Brother International Returns As Integrated Partner For Season Five, Premiering Wednesday, July 16 at 9 PM ET/PT

Bravo Renews Series Partnership With ELLE Magazine For Fifth Season of Peabody Award-Winning And Emmy-Nominated Series

NEW YORK � July 14, 2008 � Bravo and The Weinstein Company have inked partnerships with American Express, Bluefly.com, L'Or�al Paris, Saturn, and TRESemm� as official sponsors of the fifth season of Bravo's Peabody Award-winning and Emmy-nominated series, "Project Runway," premiering Wednesday, July 16 at 9 p.m., ET/PT. The multi-platform deals provide significant brand exposure through product integration and presence both on-air and online. The joint announcement was made today by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media and John Miller, Executive Vice President of Television at The Weinstein Company.

For the fifth consecutive cycle, Bravo continues its overall series partnership with ELLE magazine, including the expertise of Editor-At-Large Nina Garcia as a series judge, and prizing for the winner of "Project Runway," who will receive an editorial feature in an upcoming issue of ELLE.

"Our passionate viewers want to connect with our shows on all platforms: online, on the phone or interactively with the show," said Malfa. "Our viewers create the buzz; they are influencers and advertisers get the benefit of that word-of-mouth power."

"Project Runway gives us the unique opportunity to incorporate a diverse group of partners, who are all committed to building the Project Runway brand outside of traditional categories," says Miller. "We are thrilled to be working with these unbelievable brands, some of whom have been with us since season one and have proven to be an invaluable asset to the show."

Elements of the sponsorships and integrations surrounding the fifth season of "Project Runway" include:

AMERICAN EXPRESS: American Express will present the weekly broadband aftershow, "Watch What Happens: After The Sew Live," hosted by Bravo's Andy Cohen, available to American Express Cardmembers. The live aftershow series will be housed on a custom microsite on www.BravoTV.com (bravotv.com/americanexpress). Custom on-air spots will drive viewers online each week to see exclusive commentary from Cohen, aufed contestants, past designers and special guests. American Express will also sponsor the Project Runway blogs, accessible to fashion fans everywhere. These activities are part of American Express' continued commitment to adding value and enhancing experiences for people passionate about fashion and creating special benefits and access for Cardmembers.

BLUEFLY.COM: Bluefly, a fully integrated sponsor, has teamed up with "Project Runway" to give the winning designer an exclusive opportunity to sell his or her creations on Bluefly.com and will once again host the "Bluefly.com Accessory Wall" in the designers' workroom. Bluefly will additionally be sponsoring Bravo's new B-Hive Viewing Parties � where fans are encouraged to submit pictures from their viewing parties to www.BravoTV.com for the chance to win the Ultimate Viewing Party attended by a past Project Runway designer. Their sponsorship also includes Bravo's "INFO Frame" live voting as well as the wildly popular "Fan Favorite," where the winning designer will be awarded a $10,000 Bluefly.com shopping spree.

L'OR�AL PARIS: The world's biggest beauty brand returns to "Project Runway" for the fifth year and continues to have an important presence, both on-air and online. L'Or�al Paris will once again provide a makeup room in each episode for the models' reveal. L'Or�al Paris will also sponsor the "Project Runway" Mobile Fan Club, which gives fans access to their favorite show personalities as well as exclusive show-related content weekly via their mobile phone. Bi-weekly L'Or�al Paris tips will be sent to fans who sign up for them. Their sponsorship also includes the Fashion Flyaway sweepstakes, which offers one lucky viewer an all-expense paid trip to New York and tickets to the season finale in Bryant Park along with a beauty makeover.

SATURN: A fully integrated sponsor, Saturn will award the winning designer a brand new 2009 Saturn VUE Hybrid. Saturn will also host an on-air vignette series featuring past "Project Runway" contestants who have been paired with a different Saturn vehicle and challenged to create an outfit inspired by the car. The vignettes detail their creative process, reveal the final results and drive online to a custom microsite to see how each designer "rethinks" design. The custom microsite also features additional footage, photo galleries and regular blogs from each designer. The site will also feature a weekly blog from Saturn advertising specialist, Lisa Gilpin and fans will be able to download widgets to put on their social networking sites. Saturn will also sponsor the "Fashion Fastlane" game on www.BravoTV.com as well as the Fashion Flyaway sweepstakes, which boasts an all-expense paid trip to New York and tickets to the season finale in Bryant Park.

TRESemm�: TRESemm� Professional Hair Care, a fully integrated partner, will provide the "next great American designer" with $100,000, for the winner to start his or her own collection. TRESemm� will once again increase its presence online with the sponsorship of the Weekly Online Challenge on www.BravoTV.com, where fans can test their design skills for the chance to win weekly prizes as well as the Project Runway weekly poll and the Model Photo Galleries. Lead TRESemm� stylist for Project Runway, Jeanie Syfu, will also write a weekly blog about the series. This season, the brand is partnering up with last year's winner, Christian Siriano, for the TRESemm� "How Fierce Is Your Hair" contest.

BROTHER INTERNATIONAL: Brother International Corporation has earned its reputation as a leading supplier of innovative products for the sewing and embroidery enthusiast and will be featured through on-air product integration. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing and industrial machines, from basic to top-of-the-line sewing and embroidery machines.

Returning to the runway, host and supermodel Heidi Klum heads a panel of industry luminaries, including judges, top women's and men's wear designer Michael Kors, and fashion expert Nina Garcia, as they decide who is "in" and who is "out." Tim Gunn, Chief Creative Officer at Liz Claiborne, Inc. will once again act as a mentor to the designers as they take on weekly fashion challenges. In what is certain to be the most fabulous season yet, viewers can expect to see top names in fashion and design guest star as well as surprises and twists along the way on this season of "Runway."

The 16 "Project Runway" contestants will be whittled down week-by-week to the finalists who will show their own line in front of an audience of fashion industry movers and shakers at New York Fashion Week.

"Project Runway" is co-produced by The Weinstein Company and Miramax Films. Dan Cutforth and Jane Lipsitz ("Top Chef," "Last Comic Standing") and Rich Bye of Magical Elves are executive producers of "Project Runway." Heidi Klum is host and executive producer. Harvey Weinstein and Bob Weinstein, and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [july 2008]  
S
M
T
W
T
F
S
  


· LAST COMIC STANDING (NBC)
· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)









[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.