or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· JINGLES (CBS)





[04/26/17 - 09:31 AM]
Hilary Swank Joins Cast of FX's "Trust"
Swank will star as Gail Getty, John Paul Getty III's determined and resourceful mother, who remains committed to helping her son as she navigates tricky familial waters.

[04/26/17 - 09:02 AM]
Video: "Dear White People" - Featurette: Stay Woke - Netflix
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[04/26/17 - 09:01 AM]
AT&T Audience Network New Original Series "Fearless with Tim Ferriss" Premieres May 30
Ferriss creates a genuine and honest conversation with guests to discuss how they've overcome their fears, dealt with hardships, and crafted unique paths to success.

[04/26/17 - 09:00 AM]
Season Four of "Power" Premieres Sunday, June 25th Starting at 12:01 AM ET
The network on-air premiere will be at its regularly scheduled time of 9:00 pm ET/PT.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/26/17 - 07:01 AM]
Filming Starts on Season Five of Cinemax's "Strike Back" Shot on Location in Jordan and Hungary with All New Cast
Warren Brown, Daniel MacPherson, Roxanne McKee and Alin Sumarwata will topline the new 10-episode season.

[04/26/17 - 06:02 AM]
Amazon Prime Video Sets August 25 as Premiere Date for "The Tick"
The series is created by Ben Edlund, and the cast includes Peter Serafinowicz, Griffin Newman, and Valorie Curry.

[04/25/17 - 01:13 PM]
Adam Sandler and Chris Rock Reunite for New Netflix Comedy The Week Of
The film will premiere globally on Netflix in 2018.

[04/25/17 - 01:01 PM]
Scripps Greenlights Lifestyle Talk Show in Partnership with Faith Hill; Debuts on Sept. 18
"We will bring a little bit of southern charm and inspiration to our viewers, alongside insights from top tastemakers and experts in many areas," said Hill.

[04/25/17 - 12:46 PM]
NFL Players Association and Morris Animal Refuge Team Up for Animal Planet's "Road to Puppy Bowl Draft Adoption Event" in Philadelphia on April 26
14 lucky four-legged MVP's will hear their names called, get added to the draft board and learn their new home teams.

[04/25/17 - 12:17 PM]
The ABC Television Network Announces Series Season Finale Dates
Said finales run from this Sunday ("American Crime") through Tuesday, May 23 ("Dancing with the Stars").

[04/25/17 - 12:08 PM]
American Heroes Channel Salutes Bravery, Strength and Sacrifice with Three-Day Heroes Weekend
Starting Friday, AHC is dedicating three days of programming to the courageous veterans who made the ultimate sacrifice to protect and preserve the freedoms we enjoy today.

[04/25/17 - 12:00 PM]
AMC Releases Premiere Date and Key Art for the Final Season of "Turn: Washington's Spies"
The 10-episode final season opens on Saturday, June 17 at 9:00/8:00c with a two-hour premiere.

[04/25/17 - 10:03 AM]
AMC Heading Deeper "Into the Badlands" - Series Renewed for Expanded 16-Episode Third Season, Returning in 2018
Midway through its current second season, "Into the Badlands" is averaging 3.6 million viewers per episode, including 2.1 million adults 25-54 in Nielsen Live+3 ratings.

[04/25/17 - 10:01 AM]
"Full Frontal with Samantha Bee's" "Not the White House Correspondents' Dinner" to Stream on Twitter After TBS Debut
Fans on Twitter in the United States will be able to access the stream by going to samanthabee.twitter.com, as well as via the @FullFrontalSamB Twitter handle.