or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· JINGLES (CBS)





[10/19/20 - 03:27 PM]
HBO's "Euphoria" Returns with Two Special Episodes; The First Debuts December 6
The title and date of the second episode are forthcoming.

[10/19/20 - 02:24 PM]
CBS Shifts "Manhunt: Deadly Games" to Saturday Nights
Following tonight's installment, look for back-to-back episodes each Saturday at 8:00/7:00c starting October 24.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 12:02 PM]
Showtime(R) Signs Regina Hall to First-Look Deal
Already in development is a one-hour comedy special featuring Hall as star and executive producer.

[10/19/20 - 12:01 PM]
Video: "Ma Rainey's Black Bottom" - Official Trailer - Netflix
Starring Viola Davis, Chadwick Boseman, Colman Domingo, Michael Potts, Glynn Turman, Dusan Brown and Taylour Paige, the film premieres December 18.

[10/19/20 - 12:00 PM]
HBO Limited Series "The White Lotus" from Mike White Begins Production This Month
The six-episode series stars Murray Bartlett, Connie Britton, Jennifer Coolidge, Alexandra Daddario, Fred Hechinger, Jake Lacy, Brittany O'Grady, Natasha Rothwell, Sydney Sweeney and Steve Zahn.

[10/19/20 - 11:02 AM]
BET's "Project CRE8" Winning Film, "Alieu the Dreamer," Starring Denzel Whitaker to World Premiere on Thursday, October 22 at 10 PM ET/PT on BET
Written, directed and composed by Quincy Ledbetter, the film takes place in a world where mankind hasn't dreamed for three decades, until a driven government agent discovers a young man in the projects, who has suddenly started dreaming.

[10/19/20 - 11:00 AM]
The CW Gets Into the Spirit with Its Schedule of Upcoming Holiday Specials
Highlights include "Silent Night - A Song for the World," "The Hollywood Christmas Parade Greatest Moments" and "Heroes on the Front Line."

[10/19/20 - 09:54 AM]
Video: "Big Rad Wolf" - Official Trailer - Quibi
The rise and fall of the infamous American Apparel is now streaming on Quibi.

[10/19/20 - 09:30 AM]
Presidential Candidates to Appear on "60 Minutes Election Edition" Sunday, Oct. 25
The presidential nominees from both parties have appeared on "60 Minutes" for the past three presidential election cycles.

[10/19/20 - 09:06 AM]
Industry Leader Channing Dungey Named Chairman, Warner Bros. Television Group
Dungey will succeed Peter Roth who will be stepping down from his Studio responsibilities running the TV Group and its operating divisions in early 2021.

[10/19/20 - 09:00 AM]
Juanes, Pitbull, Luis Fonsi and Kelsea Ballerini to Perform on "Essential Heroes: A Momento Latino Event" Oct. 26 on CBS
Pulitzer Prize winner and 2018 Kennedy Center honoree Lin-Manuel Miranda has been added as a presenter, and co-host Gloria Estefan will also perform on the special.

[10/19/20 - 08:59 AM]
HBO's "Burning Ojai: Our Fire Story" Debuts October 28
The documentary short follows one family and the residents of Ventura County, CA through a journey of devastation, repair and survival after one of the largest wildfires in state history destroys their beloved community.

[10/19/20 - 08:34 AM]
HGTV Accelerates Show Orders to Put 16 New Series and Pilots in the Pipeline for 2021
This first batch of new show orders represents more than 109 episodes or 77 hours of content that will appeal to the network's 34 million monthly viewers as well as occasional audiences.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.