or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· JINGLES (CBS)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.