or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [july 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· JINGLES (CBS)





[09/16/14 - 09:01 AM]
"Oprah: Where Are They Now?" Returns with All-New Episodes Beginning Sunday, October 5 at 9:00PM ET/PT on OWN
Raven-Symoné, Singer Charice and Vivica A. Fox are among those featured, plus a reunion of the cast from "A Different World."

[09/16/14 - 09:01 AM]
Investigation Discovery Dives Into the Gritty World of Female Homicide Detectives with "Inside Homicide"
The eight-part series will premiere beginning Thursday, October 9 at 10:00/9:00c on the cable channel.

[09/16/14 - 09:00 AM]
"People's Choice Awards 2015" to Air Live on Wednesday, Jan. 7, 2015 on the CBS Television Network
Award-winning producer Mark Burnett will return as executive producer of the telecast, which will be the first awards show of 2015.

[09/16/14 - 08:47 AM]
Electus International Acquires "The Moment of Truth"
In the game show, contestants are given a polygraph test and asked 21 hard-hitting, personal and sometimes embarrassing questions in front of a live audience in order to win a cash prize.

[09/16/14 - 08:40 AM]
Monday's Broadcast Ratings: ABC, FOX Share Demo Crown
The return of "Dancing with the Stars" and the finale of "MasterChef" power their respective networks.

[09/16/14 - 07:57 AM]
"Hunted: The War Against Gays in Russia," A Startling Expose of Anti-Gay Violence, Debuts Oct. 6 on HBO
Matt Bomer narrates the film, which looks at this climate of hostility.

[09/16/14 - 07:50 AM]
CMT to Exclusively Premiere Six Tracks from Kenny Chesney's Upcoming Album "The Big Revival"
Fans can visit KennyChesney.CMT.com today for the exclusive stream before they purchase "The Big Revival," which hits stores September 23.

[09/16/14 - 07:39 AM]
Netflix and Legendary Television to Make "Love," A Fresh, Funny New Original Series from Judd Apatow, Paul Rust and Lesley Arfin
Gillian Jacobs and Paul Rust will star in the project, which debuts with 10 episodes in 2016 and 12 the following year.

[09/16/14 - 07:29 AM]
Bravo Media Dines Across the U.S. in New Culinary Competition Series "Best New Restaurant" Premiering January 2015
Tom Colicchio hosts the series, which takes a look at the food world from a fresh direction: the restaurant.

[09/16/14 - 07:17 AM]
IFC Renews Original Comedy "Maron" for a Third Season - Premieres Spring 2015
The series will return to IFC in spring 2015 with Marc confronting new issues, new guest stars and new ways to self-sabotage.

[09/16/14 - 06:41 AM]
Brian Urlacher Departs FOX Sports
Urlacher has decided to resign as a football analyst with FOX Sports to spend more time with his family, effective immediately.

[09/16/14 - 06:30 AM]
Travis Barker and Cyndi Lauper Added to NBC's "America's Got Talent" Finale Lineup Sept. 17 at a Special Time, 8-10 P.M. ET?
They'll previously announced performers Jennifer Hudson, Lenny Kravitz, Pitbull, Ed Sheeran and Train.

[09/16/14 - 06:05 AM]
Hallmark Channel Announces Development Deal With New York Times Bestselling Author Karen Kingsbury
The network will produce two original movies based on the author's award-winning contemporary romance titles, "The Bridge" and "A Time to Dance."

[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.