or


[07/21/08 - 01:39 PM]
Magid Media Labs Proves That CBS Online Video Streaming Delivers Younger Audiences to Its Shows
The study notes that "having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience."

[via press release from CBS]

MAGID MEDIA LABS PROVES THAT CBS ONLINE VIDEO STREAMING DELIVERS YOUNGER AUDIENCES TO ITS SHOWS

Study of 50,000 Also Reveals Online Viewing Drives More Audiences to Network Television

NEW YORK - CBS Interactive today announced the results of an ongoing study of nearly 50,000 individuals who have watched full episodes streamed online across the CBS Audience Network. The study, conducted by Magid Media Labs, underscores three main findings: CBS's video streaming of full-episodes attracts a younger audience; online viewers are incremental to broadcast viewers, and online video streaming is a net positive for CBS because it drives Web viewers to television.

Key findings of the CBS Audience Network study by Magid Media Labs include:

The median age of those streaming full episodes of CBS programming online is 38 years.

Having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience, with 35% of the online video-watching audience saying they are now more likely to watch CBS programming on television because they connected with the shows online.

On average, nearly half of CBS's online video streaming audience is incremental, with 46% saying they only or mostly watch online. A majority of these same viewers say having the content available online is not a factor in their decision not to watch on TV, thus making their online viewing additive.

"The results are clear: by making their programming available through the CBS Audience Network, CBS has expanded the reach and audience for its content without impacting their traditional television viewership," said Jaime Spencer, Director, Magid Media Labs. "In fact, nearly half of CBS's online audience is composed of viewers who only or mostly watch online, which opens the door to a net gain of 21 percent of Web-only viewers who are now more likely to watch TV because they connected with the show online."

"This is a new world where people can watch anything, anywhere, anytime, and on any screen," said David Botkin, Senior Vice President, Research & Audience Analytics, CBS Interactive. "These findings confirm what we've believed all along - online viewing is complementary to broadcast viewing, so making our programming more accessible to people drives awareness, interest, and ratings both online and on-air. In addition, getting 50,000 of our online users to participate in such a survey is a testament to the passion they have for CBS programming as well as to the hundreds of partners making up the CBS Audience Network who distribute our content in an open, non-exclusive manner."

In addition to these findings, 68 percent of respondents said that the CBS Audience Network had the "right amount" of advertising on the site. Overall, 50 percent of respondents correctly recalled the brand of an ad they saw during their viewing experience, and 18 percent of those who recalled an ad said that they were more influenced to make a purchase decision, and purchase intent was even higher (31 percent) for certain items like consumer package goods.

About CBS Audience Network

With CBS.com serving as its hub, the CBS Audience Network has more than 300 partners including TV.com, AOL, Microsoft, Yahoo, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial, as well as Web sites from CBS's owned television, radio and affiliated stations. The growing slate of CBS entertainment, news and sports content available includes a roster of full episodes, clips and highlights based on CBS and Showtime programming as well as original made-for-the-web content from EyeLab, a programming unit that produces and distributes short form video to the CBS Audience Network. All content is ad supported and free to consumers.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm, span popular categories like entertainment, sports, news, technology and business. With more than 150 million people visiting its properties each month, CBS Interactive is a global Top 10 Web property.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/18/14 - 12:09 PM]
First Lady Michelle Obama and Kellie Pickler Guest Star on "Nashville"
Said installment revolves around a charity concert at Fort Campbell.

[04/18/14 - 11:25 AM]
"Saturday Night Live" to Celebrate 40th Anniversary on Feb. 15, 2015
Past and present cast members, as well as special and musical guests from the show's incredible five-decade run, will appear on the telecast, with the specific lineup of guests to be determined in the coming months.

[04/18/14 - 10:56 AM]
New truTV Series "The Carbonaro Effect," Starring Comic Magician Michael Carbonaro, Set To Premiere Thursday, May 15th at 10pm ET/PT
The new 12-episode and hilarious series follows Carbonaro as he tricks, amazes and amuses the unsuspecting public.

[04/18/14 - 10:21 AM]
TLC Stitches Up Season Two, And Says I Do to More "Something Borrowed, Something New"
Season three, currently scheduled to premiere in November, promises to deliver more tears shed over old shredded threads.

[04/18/14 - 10:13 AM]
Video: "The Normal Heart" - Trailer (HBO Films)
The trailer will air this Sunday, April 20 just before "Game of Thrones" at 9:00/8:00c.

[04/18/14 - 10:02 AM]
Ariana Grande, Austin Mahone, Becky G, Zendaya, R5 and Fifth Harmony to Perform at the 2014 Radio Disney Music Awards
"Disney Channel Presents The Radio Disney Music Awards," a television special originating from the event, will be presented Sunday, April 27 on Disney Channel.

[04/18/14 - 09:32 AM]
Syfy's Hit Competition Series "Face Off" to Return for 7th Season in July
Season 7 will also introduce new judge, Lois Burwell, a renowned Academy-Award winning makeup artist known for her work on Lincoln, Braveheart, Saving Private Ryan, War Horse and War of the Worlds.

[04/18/14 - 09:30 AM]
Shakira to Sing "Empire" from New Self-Titled Album on Live Tuesday, April 22 Telecast of "The Voice"
In addition to the Grammy Award-winning Shakira, "The Voice" coaches Adam Levine and Blake Shelton will perform a song with their respective teams on the April 22 telecast.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/18/14 - 08:06 AM]
Celebrities, Renovating Families and Fixer-Uppers Take Center Stage in Nine New Series on HGTV
Among the network's latest additions: "Genevieve's Renovation," "Sold on the Spot" and "The Brothers Big Reno Project."

[04/18/14 - 07:45 AM]
Ed Stafford Returns to Discovery in All-New Epic Series, "Marooned" Premiering Wednesday, April 23 at 10PM ET/PT
Ed strive to prove to himself that he can tackle the challenges of any environment, once again with nothing except his camera - and find everything he needs to not just survive, but thrive in some of the world's toughest environments.

[04/17/14 - 09:31 PM]
"American Idol" Voting Results for April 17
Next week, on Wednesday, April 23, the Top Six get a little bit country and a little bit rock and roll as they perform two songs each - one country and one rock!