or


[07/21/08 - 12:07 PM]
NBC Announces Plan to Continue 'Infront' Presentations for Advertisers
NBC plans to host a similar event in April 2009, over a month before the traditional upfront week.

[via press release from NBC]

NBC ANNOUNCES PLAN TO CONTINUE 'INFRONT' PRESENTATIONS FOR ADVERTISERS

52-Week Primetime Programming Schedule To Be Unveiled in April in Advance of the Traditional Upfront

BURBANK � July 21, 2008 � As a result of the overwhelmingly favorable response from advertisers to their "InFront" scheduling presentation last April, NBC today announced plans to host a similar event in April 2009, over a month before the traditional Upfront week.

"Our decision to hold a series of earlier more intimate meetings with advertisers this past spring resulted in profound new partnerships, deeper engagement with our clients and a very successful upfront for NBC," said Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios. "Our partners and us want to build on this innovative strategy and continue evolving the broadcast model."

"Giving our advertising clients an early look at a 52-week schedule is a better way for both of us to gain a competitive edge," said Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios. "We are going to respond to their positive feedback and set the pace again in 2009 with an even better version of the InFront that focuses on their advertising needs."

This client-centric approach to the presentation will again include the announcement of a year-round programming schedule in April followed by a series of one-on-one client meetings in New York, Los Angeles and Chicago.

The process is designed to give advertisers several key advantages, including a more comprehensive way in which to plan their marketing strategies for the year, the ability to coordinate their involvement in major events and to involve their brands more closely with the content of our shows.

"Our strategy of getting ahead of the market and involving our clients earlier in the process couldn't have been more successful," said Mike Pilot, President, NBC Universal Sales & Marketing. "Not only did our clients appreciate the approach and our desire to be more collaborative, they were also able to execute on some meaningful integrations and marketing opportunities that were the right fit for their brands."





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 02:49 PM]
Development Update: Friday, May 1 - NBC Gives Series Order to Trio of Dramas
"Blindspot," "Chicago Med" and "Heartbreaker" (formerly "Heart Matters") are all on tap at the Peacock.

[05/01/15 - 02:10 PM]
Oxygen Changes Time of "Funny Girls" to 11 PM ET/PT
The newcomer previously aired on Tuesday nights at 9:00/8:00c.

[05/01/15 - 01:55 PM]
Little Big Town and Faith Hill to Perform "Girl Crush" on the "2015 Billboard Music Awards"
These stars join previously announced musical performers Kelly Clarkson, Hozier, Nick Jonas, Ed Sheeran, Sam Smith and more!

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:51 PM]
Discovery Channel Renews Hit Series "Naked and Afraid" for All New Season
In its most recent season premiere, the series earned its highest rated season premiere ever, even beating the series launch out of "Skywire Live."

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 12:00 PM]
FX Networks Teams with John Singleton on Drama Pilot "Snowfall"
Singleton will direct the pilot, which was previously set up at Showtime, based on a script he co-wrote with Eric Amadio.

[05/01/15 - 11:49 AM]
The CW Network Sets New "Beauty and the Beast" Season 3 Premiere Date for Thursday, June 11
Originally, the new season was slated to premiere on May 21.

[05/01/15 - 11:02 AM]
Alberto Rosende and Emeraude Toubia Join the Cast of ABC Family's "Shadowhunters"
Dominic Sherwood was previously announced for the role of "Jace."

[05/01/15 - 10:59 AM]
Imagine REO Speedragons to Rock ABC's "Jimmy Kimmel Live" May 4
Jimmy Kimmel will unite REO Speedwagon and Imagine Dragons to a one-time-only performance of "Mash Up supergroup."

[05/01/15 - 10:46 AM]
Lifetime Greenlights New Docuseries "Sing It!" Following Two Elite A Cappella Groups Competing for the High Notes
Over the course of eight episodes, the hour-long docuseries crescendos in a championship sing off.