or


[07/21/08 - 12:07 PM]
NBC Announces Plan to Continue 'Infront' Presentations for Advertisers
NBC plans to host a similar event in April 2009, over a month before the traditional upfront week.

[via press release from NBC]

NBC ANNOUNCES PLAN TO CONTINUE 'INFRONT' PRESENTATIONS FOR ADVERTISERS

52-Week Primetime Programming Schedule To Be Unveiled in April in Advance of the Traditional Upfront

BURBANK � July 21, 2008 � As a result of the overwhelmingly favorable response from advertisers to their "InFront" scheduling presentation last April, NBC today announced plans to host a similar event in April 2009, over a month before the traditional Upfront week.

"Our decision to hold a series of earlier more intimate meetings with advertisers this past spring resulted in profound new partnerships, deeper engagement with our clients and a very successful upfront for NBC," said Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios. "Our partners and us want to build on this innovative strategy and continue evolving the broadcast model."

"Giving our advertising clients an early look at a 52-week schedule is a better way for both of us to gain a competitive edge," said Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios. "We are going to respond to their positive feedback and set the pace again in 2009 with an even better version of the InFront that focuses on their advertising needs."

This client-centric approach to the presentation will again include the announcement of a year-round programming schedule in April followed by a series of one-on-one client meetings in New York, Los Angeles and Chicago.

The process is designed to give advertisers several key advantages, including a more comprehensive way in which to plan their marketing strategies for the year, the ability to coordinate their involvement in major events and to involve their brands more closely with the content of our shows.

"Our strategy of getting ahead of the market and involving our clients earlier in the process couldn't have been more successful," said Mike Pilot, President, NBC Universal Sales & Marketing. "Not only did our clients appreciate the approach and our desire to be more collaborative, they were also able to execute on some meaningful integrations and marketing opportunities that were the right fit for their brands."





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/25/18 - 08:17 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos "Roseanne" Marathon
The Alphabet's four encores still manage to hold off the competition among adults 18-49.

[04/24/18 - 02:04 PM]
CBS Announces Season Finale Storylines for 2017-2018
The Eye will wrap its May sweeps period with the season finale of "Survivor" on Wednesday, May 23.

[04/24/18 - 01:58 PM]
TLC Announces Groundbreaking Docu-Series, "Lost in Transition"
Each hour-long episode will chronicle the lives of four couples during the most trying time in their marriages, delving into the confusion, disappointment and uncertainty surrounding them.

[04/24/18 - 01:11 PM]
MTV Greenlights Four New Series to Expand Thursday Night Block
Following "Ex on the Beach" run, the network will debut four new series to further extend its successful Thursday prime block, including "Made in Kentucky," "Staten Island 10310," "Too Stupid to Die" and "Just Tattoo of Us."

[04/24/18 - 12:32 PM]
Science Channel's "Unearthed" Returns Tuesday, May 15 at 9PM ET/PT
The series highlights the significance of magnificent constructions with stunning animation to deconstruct each build.

[04/24/18 - 12:08 PM]
Revised Premiere Date: "Iron Chef America" Returns to Food Network with Classic Fan-Favorite Format
Originally scheduled for Wednesday, May 16, the new season will now roll out on Sunday, May 20.

[04/24/18 - 11:50 AM]
Megan Fox Chases Down the Truth in New Travel Channel Series
"I would describe myself as a seeker. A seeker is someone who is never content to have obtained enough knowledge," said Fox.

[04/24/18 - 11:16 AM]
"American Princess" from Jenji Kohan, Jamie Denbo and Tara Herrmann Announces Cast
Georgia Flood joins the Lifetime series about a socialite who runs off to join a Renaissance Faire after her wedding goes awry.

[04/24/18 - 10:35 AM]
Netflix Returns to 28 Barbary Lane with "Armistead Maupin's Tales of the City"
Academy Award nominee and Emmy-, SAG- and Golden Globe-Award winning actress Laura Linney and Academy Award and Golden Globe winner Olympia Dukakis will reprise their roles as Mary Ann Singleton and Anna Madrigal.

[04/24/18 - 10:10 AM]
Paramount Network Inks Season Eleven of "Ink Master"
"Ink Master" is currently in its 10th season and still a ratings powerhouse - ranking #1 with Adults 18-49 and Women 18-49 timeslot on cable.

[04/24/18 - 10:06 AM]
Relive the Best Moments of "MasterChef Junior" Season Six in the All-New Special "Masterchef Junior: The Road to the Finale" Tuesday, May 15 at 8/7c on FOX!
Then look for the two-hour season finale that Friday, May 18 at 8:00/7:00c.

[04/24/18 - 10:01 AM]
Amazon Renews Prime Original, "Tom Clancy's Jack Ryan," for Second Season on Prime Video Ahead of August 31 Global Series Debut, from Paramount Television, Skydance Television and Platinum Dunes
In season two, Jack Ryan confronts the forces in power in a dangerous, declining democratic regime in South America.

[04/24/18 - 10:00 AM]
Together Until The End: The "Sense8" Finale Launches Globally on June 8
Personal lives are pushed aside as the cluster, their sidekicks, and some unexpected allies band together for a rescue mission and BPO take-down in order to protect the future of all Sensates.

[04/24/18 - 09:00 AM]
From the Creator of "The Bachelor" Franchise, Say "Yes" to "The Proposal" This Summer, an All-New Dating Series on ABC
Hosted Jesse Palmer, each one-hour episode will feature 10 eligible daters competing in four pageant-style rounds to win the heart of a mystery suitor or "suitress," whose identity is concealed from them.

[04/24/18 - 08:38 AM]
TV One Announces the Production of "Dinner for Two," An Original Film Starring Tristan "Mack" Wilds and Chaley Rose
In a complicated love story about life and sacrifice, "Dinner for Two," details a solution to healing a broken heart.