or


[07/21/08 - 12:07 PM]
NBC Announces Plan to Continue 'Infront' Presentations for Advertisers
NBC plans to host a similar event in April 2009, over a month before the traditional upfront week.

[via press release from NBC]

NBC ANNOUNCES PLAN TO CONTINUE 'INFRONT' PRESENTATIONS FOR ADVERTISERS

52-Week Primetime Programming Schedule To Be Unveiled in April in Advance of the Traditional Upfront

BURBANK � July 21, 2008 � As a result of the overwhelmingly favorable response from advertisers to their "InFront" scheduling presentation last April, NBC today announced plans to host a similar event in April 2009, over a month before the traditional Upfront week.

"Our decision to hold a series of earlier more intimate meetings with advertisers this past spring resulted in profound new partnerships, deeper engagement with our clients and a very successful upfront for NBC," said Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios. "Our partners and us want to build on this innovative strategy and continue evolving the broadcast model."

"Giving our advertising clients an early look at a 52-week schedule is a better way for both of us to gain a competitive edge," said Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios. "We are going to respond to their positive feedback and set the pace again in 2009 with an even better version of the InFront that focuses on their advertising needs."

This client-centric approach to the presentation will again include the announcement of a year-round programming schedule in April followed by a series of one-on-one client meetings in New York, Los Angeles and Chicago.

The process is designed to give advertisers several key advantages, including a more comprehensive way in which to plan their marketing strategies for the year, the ability to coordinate their involvement in major events and to involve their brands more closely with the content of our shows.

"Our strategy of getting ahead of the market and involving our clients earlier in the process couldn't have been more successful," said Mike Pilot, President, NBC Universal Sales & Marketing. "Not only did our clients appreciate the approach and our desire to be more collaborative, they were also able to execute on some meaningful integrations and marketing opportunities that were the right fit for their brands."





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:27 PM]
Tamera Mowry of ABC Family's "Melissa & Joey" to Participate in Live Twitter Chat with Fans Tonight
Starting at 8pm ET/5pm PT, fans can tweet Tamera Mowry (@TameraMowryTwo) using #MelissaandJoeychat in their message.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 02:10 PM]
TNT to Premiere "Neighborhood Sessions with Jennifer Lopez," First in a New Series of Music Specials with Partner State Farm(R)
The special is slated to premiere Saturday, February 14 during TNT's exclusive coverage of NBA All-Star Weekend, directly following the network's coverage of State Farm NBA All-Star Saturday.

[01/28/15 - 01:35 PM]
Romance Takes Center Stage in Oxygen Media's "Two Weeks of Real Love" Movie Marathon Beginning Monday, February 2 Leading Up to Valentine's Day
The romantic comedies include fan favorites such as the 1989 classic "Say Anything" "Maid in Manhattan," "Serendipity," "13 Going on 30," "License to Wed" and more.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 11:42 AM]
Video: Key & Peele Deliver All-New East/West Bowl "Pro Edition" Ahead of the "Key & Peele Super Bowl Special"
The special premieres Super Bowl Weekend on Friday, January 30 at 10:00/9:00c on Comedy Central.

[01/28/15 - 11:28 AM]
WGN America Announces Premiere Date for Season Two of Its Spellbinding Original Drama "Salem" and Debuts First-Look Photo
The show's 13-episode sophomore run kicks off on Sunday, April 5 at 10:00/9:00c.

[01/28/15 - 11:25 AM]
Nick Offerman Stars in Digital Short Promoting NBC Sports Group's NASCAR Coverage
One 30-second and one 60-second TV spot from the video will air this Sunday during NBC's broadcast of Super Bowl XLIX, beginning with pre-game coverage at Noon ET.

[01/28/15 - 11:18 AM]
Trailer Park: "Welcome to Myrtle Manor" Is Back on the Map with Season Three on TLC
Look for the first of 10 new episodes on Thursday, February 26 at 10:00/9:00c.

[01/28/15 - 11:01 AM]
New Spike TV Series Helps Families in Financial Crisis
In "Family Takeover," Victor Antonio, a Fortune 500 business strategist, helps families pull themselves out from the economic abyss.

[01/28/15 - 10:04 AM]
Production Has Begun on the Starz Original Series "Blunt Talk"
The Patrick Stewart-led comedy will launch this summer on the pay channel.

[01/28/15 - 09:26 AM]
Bravo Media Celebrates the Oscars on "Inside the Actors Studio" with Neil Patrick Harris Airing February 12 at 8PM ET/PT
"We have a history of celebrating the Academy Awards on 'Inside the Actors Studio,'" said Lipton. "This year we have the Oscar host himself, Neil Patrick Harris, making magic, literally and figuratively, on our stage."