or


[07/21/08 - 08:24 AM]
NBC Is 90% Sold for Beijing Games - on Pace to Set Olympics Record
"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand," said NBC's Seth Winter.

[via press release from NBC]

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand." � NBC's Seth Winter

"As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media." � Ebersol

NEW YORK � July 21, 2008 � NBC Olympics has sold 90 percent of its advertising inventory for the upcoming Beijing Olympic Games, on pace to shatter records from past Olympics. NBC Universal has set a revenue target north of $1 billion for the 2008 Games. The announcement was made today by Seth Winter, SVP Sales, NBC Sports & Olympics.

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand, particularly in an increasingly fragmented media landscape," said Winter. "Live sports continues to resonate with viewers, and advertisers know the Olympics are one of the best ways to reach an engaged mass audience."

Among the categories seeing the most movement in recent weeks are corporate imaging, consumer electronics, movies and retail, spurred by back-to-school advertising. Winter cited recent momentum from NBC's primetime coverage of the U.S. Olympics Trials for Swimming, Gymnastics and Track & Field, which saw ratings increases over 2004 and featured buzz worthy performances from marquee athletes such as Michael Phelps, Dara Torres, Tyson Gay and Shawn Johnson. Advertisers also have noted the recent stellar ratings for the U.S. Open and Wimbledon on NBC, as well as the Super Bowl, Stanley Cup Final and NBA Finals.

Dick Ebersol, Chairman, NBC Universal Sports & Olympics, said: "As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media, for various reasons some of these events played out in primetime or at times that are rare and unique to each sport, and somehow that helped add a little splendor to some of these magical moments.

"I think we are all lucky to be living in a special time in the world of sports right now. We at NBC Sports have been lucky to cover some of these great moments this year and we are in a position to cover more in the months ahead. We have the biggest sporting event in the world in the Summer Olympics and, five months later, we'll cover the biggest sporting event in the U.S. � it's an unofficial national holiday � the Super Bowl. As sports fans, it's a great time for all of us."

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU's unprecedented Olympics coverage features the most live coverage in the United States (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8.

The 3,600 total hours of coverage on seven NBC Universal networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com, is 1,000 hours more than the combined coverage for every televised Summer Olympics in U.S. history (Rome 1960 � Athens 2004, 2,562 hours). NBCOlympics.com will feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the United States.

NBC, America's Olympic Network, holds the exclusive U.S. media rights to the Olympic Games through 2012, which includes Vancouver 2010 and London 2012.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/17/17 - 10:17 AM]
"DreamWorks Trolls Holiday" Spreads Musical Cheer as Animated Special Arrives Friday, Nov. 24 on NBC
"DreamWorks Trolls Holiday" marks the return of Anna Kendrick as the voice of Poppy, Justin Timberlake as Branch and Zooey Deschanel as Bridget.

[10/17/17 - 09:31 AM]
Freeform Gets Hitched to "Disney's Fairy Tale Weddings," Network Greenlights Seven New Episodes of Unscripted Series to Premiere Spring 2018
On the heels of the breakout special that aired in May 2017, "Disney's Fairy Tale Weddings" garnered nearly three million views across linear and digital, making it Freeform's highest-rated unscripted TV special to date.

[10/17/17 - 09:01 AM]
FOX Taps iHeartMedia for "The Four: Battle for Stardom"
The campaign combines the multiplatform scale and reach of both companies, aligning the power of the FOX broadcast network with iHeartMedia's national footprint, which includes its more than 850 live radio stations across the country.

[10/17/17 - 09:01 AM]
"Big Hero 6 The Series" Launches with Primetime TV Movie "Baymax Returns," Monday, November 20, Simultaneously on Disney XD and Disney Channel
Immediately following the TV movie, two special full-length preview episodes of "Big Hero 6 The Series" will debut exclusively on the DisneyNOW app and Disney XD VOD.

[10/17/17 - 08:25 AM]
Monday's Broadcast Ratings: NBC Tops Demos Once Again
Plus: second place ABC sees week-to-week growth from "Dancing with the Stars" and "The Good Doctor" among adults 18-49.

[10/17/17 - 08:00 AM]
Comedy Central(R) Orders "South Side" to Series
At its core, "South Side" is an ensemble workplace comedy set in and around a rent-to-own store in the working class neighborhood of Englewood on the South Side of Chicago.

[10/17/17 - 07:59 AM]
Comedy Central(R) Greenlights Chris Kelly and Sarah Schneider Series "The Other Two" from Lorne Michaels' Broadway Video
Drew Tarver, Heléne York, Molly Shannon and Ken Marino star in the series.

[10/17/17 - 05:57 AM]
Ready, Set, Binge: More Than 8 Million Viewers "Binge Race" Their Favorite Series
Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over.

[10/16/17 - 12:21 PM]
Investigation Discovery and Time Inc. Productions Announce Premiere of New Season of "People Magazine Investigates"
Season two debuts Monday, November 6 at 10:00/7:00c.

[10/16/17 - 11:35 AM]
Comedian and Writer Wyatt Cenac to Star in Comedic Docu-Series Examining Hot-Button Issues, Debuting on HBO in Spring 2018
The half-hour late-night docu-series will take a satirical look at social and cultural issues from Cenac's unique perspective.

[10/16/17 - 11:00 AM]
History Honors Veterans Day with New Episodes of "The Warfighters" from Executive Producer Peter Berg on Nov. 11
"The Warfighters" premieres with four back-to-back new episodes on Saturday, November 11 beginning at 8:00/7:00c.

[10/16/17 - 10:02 AM]
TNT Launches New Psychological Thriller "The Alienist" Jan. 22
Set in 1896 amidst a backdrop of vast wealth, extreme poverty and technological innovation, this psychological thriller stars Daniel Brühl, Luke Evans, Dakota Fanning and Brian Geraghty.

[10/16/17 - 09:35 AM]
Guest Line-Up Announced for "The Daily Show Undesked Chicago 2017: Let's Do This Before It Gets Too Damn Cold" Including Common, Arne Duncan and Curtis Toler, Lena Waithe and Vic Mensa
As previously announced, "The Daily Show Presents: The Donald J. Trump Presidential Twitter Library," which made its debut in New York City in June, will open in Chicago this weekend.

[10/16/17 - 09:15 AM]
A&E Network to Premiere Six-Part Limited Series "Who Killed Tupac?" on Tuesday, November 21 at 9PM ET/PT
The series follows famed civil rights attorney Benjamin Crump as he conducts, for the first time ever, a no-stone-unturned investigation twenty years after the death of the dynamic and influential rapper and actor.

[10/16/17 - 09:07 AM]
National Geographic Acquires Cable Syndication Rights of NBCUniversal's "Running Wild with Bear Grylls"
The network also has the first option to air additional seasons of the series produced by Bear Grylls Ventures and Electus, should they be greenlit by NBC.