or


[07/21/08 - 08:24 AM]
NBC Is 90% Sold for Beijing Games - on Pace to Set Olympics Record
"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand," said NBC's Seth Winter.

[via press release from NBC]

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand." � NBC's Seth Winter

"As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media." � Ebersol

NEW YORK � July 21, 2008 � NBC Olympics has sold 90 percent of its advertising inventory for the upcoming Beijing Olympic Games, on pace to shatter records from past Olympics. NBC Universal has set a revenue target north of $1 billion for the 2008 Games. The announcement was made today by Seth Winter, SVP Sales, NBC Sports & Olympics.

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand, particularly in an increasingly fragmented media landscape," said Winter. "Live sports continues to resonate with viewers, and advertisers know the Olympics are one of the best ways to reach an engaged mass audience."

Among the categories seeing the most movement in recent weeks are corporate imaging, consumer electronics, movies and retail, spurred by back-to-school advertising. Winter cited recent momentum from NBC's primetime coverage of the U.S. Olympics Trials for Swimming, Gymnastics and Track & Field, which saw ratings increases over 2004 and featured buzz worthy performances from marquee athletes such as Michael Phelps, Dara Torres, Tyson Gay and Shawn Johnson. Advertisers also have noted the recent stellar ratings for the U.S. Open and Wimbledon on NBC, as well as the Super Bowl, Stanley Cup Final and NBA Finals.

Dick Ebersol, Chairman, NBC Universal Sports & Olympics, said: "As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media, for various reasons some of these events played out in primetime or at times that are rare and unique to each sport, and somehow that helped add a little splendor to some of these magical moments.

"I think we are all lucky to be living in a special time in the world of sports right now. We at NBC Sports have been lucky to cover some of these great moments this year and we are in a position to cover more in the months ahead. We have the biggest sporting event in the world in the Summer Olympics and, five months later, we'll cover the biggest sporting event in the U.S. � it's an unofficial national holiday � the Super Bowl. As sports fans, it's a great time for all of us."

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU's unprecedented Olympics coverage features the most live coverage in the United States (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8.

The 3,600 total hours of coverage on seven NBC Universal networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com, is 1,000 hours more than the combined coverage for every televised Summer Olympics in U.S. history (Rome 1960 � Athens 2004, 2,562 hours). NBCOlympics.com will feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the United States.

NBC, America's Olympic Network, holds the exclusive U.S. media rights to the Olympic Games through 2012, which includes Vancouver 2010 and London 2012.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/27/15 - 06:16 AM]
"Transformers Rescue Bots" Are Back! New Episodes Premiere on Discovery Family Channel Starting Saturday, February 28 at 1:30 PM EST
Join Optimus Prime and the rest of the Rescue Bots - Heatwave, Chase, Boulder and Blades - as they team up with the Burns, a family of first responders, to keep peace and safety in the city.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.