[07/22/08 - 04:02 PM]
Hip Hop Visionary Missy Elliott Performs on "Randy Jackson Presents: America's Best Dance Crew" Thursday, July 31 with Top Four Crews
Plus: each crew will dance to a Missy Elliott song and emulate a challenging piece of choreography from the video.

[via press release from MTV]


All Crews Pay Homage to Missy Elliott by Dancing to the Superstar's Songs

To Date, Nearly 2,000 Dance Videos Posted to Dance.MTV.com And Only the Best 30 Featured On-Air

Santa Monica, CA (July 21, 2008) � For the first time, the wildly popular MTV series "Randy Jackson Presents: America's Best Dance Crew" welcomes six-time Grammy Award winner Missy Elliott, who will premiere the performance of "Shake Your Pom Pom" from her forthcoming seventh studio album Block Party � on Thursday, July 31 at 10:00 p.m. ET/PT. For her performance, Elliott will be accompanied by the remaining top four dance crews who will work together to show off the freshest moves. Known for her groundbreaking videos and for showcasing some of hip-hop's most innovative choreography, Elliott will then watch from the audience as the crews perform to some of her most popular hits. Elliott's longtime collaborator, choreographer Hi Hat, also will be on hand throughout the episode to help the crews fine-tune routines with the superstar's sensibility.

Every week, the crews are challenged to push their creative and physical skills for the judges � JC Chasez (N*Sync), hip hop recording artist Lil Mama and choreographer Shane Sparks ("You Got Served") � and viewers at home. For this episode, each crew will dance to a Missy Elliott song and emulate a challenging piece of choreography from the video. The crews will be judged not only on the quality of their routine but also by how well they use the specific pieces of the music video.

The strength of "America's Best Dance Crew" has boosted MTV to be the #1 network in its time period (Thursday 10:00 � 11:30pm) among P12-34 across all of television, even besting broadcast. To date, the second season has reached 55.3 million total viewers (P2+), with over 27.8 million from our P12-34 core.

As the best dance crews smash it with their performances on-air, nearly 2,000 videos � ranging from hip hop, breakdance and krumping, to jazz and tap � have been submitted to http://dance.mtv.com by fans. Since the launch of the site, more than 300k users have generated over 2.5 million page views. Dancers, viewers and fans are able to check out great dance videos by their peers and friends, choose their favorites and chat with one another about the site and the series. Plus, select commentary posted online about each week's performances will be featured in special encore airings of "America's Best Dance Crew." Additionally, 30 online dancers to date have been featured on-air during this season.

"America's Best Dance Crew" at http://dancecrew.mtv.com ranks as the top show area on MTV.com since the season premiered. More than 2.5 million visits have been made to the show area plus over 10 million page views. Additionally, 11 million streams have been delivered of "America's Best Dance Crew" content this season. Through the first four weeks of season two, average weekly uniques have increased +22% from season one.

In addition, this go-to site features photos and bios of all the crews, backstage gossip and exclusive video. Once an episode premieres on-air, the polls immediately open online for fans to cast their votes for their favorite crew. Viewers also can chat online about the episodes, read other comments and discuss which crews are hot � and which ones are not. Full episodes are available to view on demand six days after air at http://dancecrew.mtv.com.

Plus, exclusive for fans are real-time daily reports from rehearsals including any injury reports, backstage interviews and performance analyses at http://remotecontrol.mtv.com/category/shows/dance-crew/. These detailed blogs post daily with original behind-the-scenes videos and photos, allowing viewers a unique perspective on each crew's experience on the show.

"America's Best Dance Crew" is hosted by Mario Lopez and shot on location in Los Angeles as dance crews of five to seven members perform their hottest moves for dance supremacy and a $100,000 cash prize. Every performance-themed episode gives insight into the crews' emotion, spirit and inspiration as they step up to the challenge and showcase their innovative choreography and skills. Viewers from around the country choose their favorite crews via text messaging, phone and online voting (http://dancecrew.mtv.com). The two weakest teams as determined by voting show their best moves for the judges with the hope of advancing to the next round. One crew will be eliminated each week, ultimately revealing the nation's best dance crew.

"Randy Jackson Presents: America's Best Dance Crew" is executive produced by "American Idol" judge Randy Jackson, Joel Gallen (Tenth Planet Productions), Hip Hop International's Howard Schwartz and Karen Schwartz (the creators of the USA & World Hip Hop Dance Championships), Rob Lee (IMG Global Media), Harriet Sternberg and Abe Hoch (Dream Merchant 21). Craig Erwich and Brooke Karzen are the executives overseeing the project for Warner Horizon Television ("The Bachelor;" "Pussycat Doll Present"). Tony DiSanto, Liz Gateley, Lauren Dolgen and Maitee Cueva are the executives overseeing the project for MTV.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Missy Elliott

Missy Elliott is one of the most influential female artists in contemporary American music. Elliott is the best-selling female hip hop artist of all time, and has gone on to receive innumerable award nominations and wins (including 6 Grammy Awards and the highly coveted MTV Video Music Award for "Video Of The Year"). She is one of the few women who enjoys an equal amount of success behind the scenes as a prolific songwriter and producer, having garnered a star-studded list of production credits that includes Whitney Houston, Janet Jackson, Christina Aguilera, Justin Timberlake, Aaliyah, Ciara and Destiny's Child, among others. As the head of her own record label, the Goldmind, Inc., Elliott launched the successful career of platinum-selling R&B star, Tweet. In addition to all of this, Elliott has enjoyed phenomenal TV success with her dramality show, UPN's The Road To Stardom with Missy Elliott. She has created a unique joint venture with adidas for a line of clothing, shoes and accessories under the moniker, Respect ME, and she has a biopic currently in the works. Elliott's seventh studio album, Block Party, is planned for release in late 2008.

  [july 2008]  


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