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[07/25/08 - 03:18 PM]
Big Brother 10 Wednesday and "Greatest American Dog" Switching Time Periods
BIG BROTHER 10 WEDNESDAY will move to Thursday, beginning next week, switching time periods with GREATEST AMERICAN DOG.

[via press release from CBS]

CBS PROGRAM ADVISORY -- "BIG BROTHER 10 WEDNESDAY" AND "GREATEST AMERICAN DOG" SWITCHING TIME PERIODS

"Big Brother" Live Eviction Show Returns to its Regular Summer Thursday 8:00 PM Time Period

BIG BROTHER 10 WEDNESDAY will move to Thursday, beginning next week, switching time periods with GREATEST AMERICAN DOG.

The switch returns the weekly BIG BROTHER live eviction show, hosted by Julie Chen, to its familiar summer Thursday (8:00-9:00 PM) time period, effective July 31.

This week's Wednesday broadcast (4.1/07, 6.22m) improved on the previous week's premiere by +5% in households (from 3.9/07), +13% in adults 25-54 (2.6/08 from 2.3/07), +17% in adults 18-49 (2.1/07 from 1.8/06) and added +460,000 viewers (from 5.76m, +8%).

In its three broadcasts, GREATEST AMERICAN DOG is averaging 4.9/09 in households, 7.52 million viewers, 2.4/08 in adults 25-54 and 1.8/06 in adults 18-49. GREATEST AMERICAN DOG's move to Wednesday (8:00-9:00 PM) is effective July 30.





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· BIG BROTHER (CBS)
· GREATEST AMERICAN DOG (CBS)





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