LOVE AND DREAMS ARE NOT FOR SALE MTV PRESENTS A BLOCKBUSTER EVENT FOR EXCLUSIVE PREMIERE OF NEW MOVIE MUSICAL "THE AMERICAN MALL" ON MONDAY, AUGUST 11 AT 9:00 P.M. ET/PT

"The American Mall" DVD and Soundtrack Available Tuesday, August 12

Virtual Screening Party Only at VMTV.com and Bonus Content Offered at TheAmericanMall.com

Movie to Air on MTV Tr3s with Spanish Subtitles on Tuesday, August 12

Santa Monica, CA (July 30, 2008) � MTV creates a blockbuster multi-platform event surrounding the exclusive premiere of "The American Mall" on Monday, August 11 at 9:00 p.m. ET/PT. The movie musical, from the executive producers of "High School Musical," unleashes the ultimate mall experience with the DVD and soundtrack release on Tuesday, August 12, an exclusive virtual screening party, a dedicated site for all things "The American Mall" and bonus features offered on MTV On Demand. In addition, MTV Tr3s will air a simulcast with MTV on Tuesday, August 12 at 6:00 p.m. ET/PT.

For die-hard fans who want to "get their rock on" by learning the dance steps and singing the music, "The American Mall" DVD and soundtrack will be available in stores on Tuesday, August 12 � the day following the premiere on MTV. Distributed by Paramount Home Entertainment, the DVD will offer special features such as an extended edition, deleted scenes, music videos � including a special number by the Janitors � and dance instructional with choreographer Bonnie Story for two musical numbers. "The American Mall" soundtrack is a MTV release and features 10 songs as heard in the movie and is distributed by RED Marketing/Distribution.

MTV On Demand offers viewers "The American Mall" bonus content, including music videos, instructional dance pieces and a blooper reel.

Beginning August 5, MTV launches Virtual The American Mall at http://www.vmtv.com and transports viewers directly to "The American Mall" 3-D venue where they will meet the cast, attend various events and receive special edition giveaways. Fans will have the opportunity to attend a virtual screening party on August 20 and sing their favorite songs from the movie at the virtual karaoke party on August 22.

The official website for "The American Mall" is the go-to destination for music, behind-the-scenes footage and photos. Viewers will feel like they are on the actual set and a member of the crew by accessing personal video diaries created by the stars of the movie. In addition, Autumn Reeser, who plays the mall owner's daughter, gives a private tour of the shopping mall where the movie was filmed. A community for mall-aholics allows fans to share their own mall experiences from first date to favorite/least favorite store to best mall food court, plus blog about the upcoming movie.

Set in the kind of mall that's always been a home away from home for teens everywhere, "The American Mall" is the story of Ally, a hardworking young woman whose mother has owned a music shop that's been the soul of the mall ever since it opened when Ally was a kid. Ally's singer/songwriter dreams seem to come closer to fruition when she meets Joey, a musician who's moonlighting as a janitor at the mall in order to support his own rock star ambitions. While Joey understands her songs (and heart) like no one else, Ally's happiness and the fate of the music store are threatened when the mall owner's spoiled daughter Madison � who will stop at nothing to get what she wants � becomes involved.

"The American Mall" stars Nina Dobrev ("Degrassi: The Next Generation") as Ally, Rob Mayes as Joey, Autumn Reeser ("The O.C.," "Lost Boys: The Tribe") as Madison Huxley, Yassmin Alers ("Rent") as Erin, Ally's mom, and Al Sapienza ("The Sopranos") as shopping mall owner and Madison's dad, Max Huxley. Rounding out the cast are Wade Allain-Marcus as Ricky, Neil Haskell ("So You Think You Can Dance") as Drew, David Baum as Stavros, Brooke Lyons ("American Dreams") as Dori, Blythe Auffarth ("Veronica Mars") as Alexa, Bresha Webb ("Lincoln Heights") as Little Penny, Bianca Collins ("Unfabulous") as Mia and Rodney To as Ben. Shawn Ku directs the movie and choreographs the musical numbers with Bonnie Story ("High School Musical"). The teleplay is by Margaret Oberman from a story by Tomas Romero and P.J. Hogan. Arata Matsushima, Barry Rosenbush, Jeff Yapp and Lisa Silfen are executive producers. Serving as producers are Bill Borden and Terry Spazek. "The American Mall" is produced in association with MTV Studios and T&C Pictures.

"THE AMERICAN MALL" DVD

Release Date: 8/12/08

Running Time: 87 minutes

Special Features Include:

Extended Edition Cast Commentary Director Commentary featuring The Janitors Deleted Scenes Extended Performances Music Videos: "Get Your Rock On," "Survivor," "Clear," "You Got that Light" Learn to Dance with Bonnie Eraser Moments Suggested Retail Price: $19.99 Distributed by Paramount Home Entertainment

Official sponsors of "The American Mall" are Sears and Clean & Clear�.

About MTV

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.