or


[08/07/08 - 10:43 AM]
Spike TV and Electronic Arts Team Up to Celebrate 'Maddenpalooza' with 'Madden NFL 09 Kickoff! Live'
The special airs Monday, August 11 at 11:40 PM, ET (tape delay on West Coast).

[via press release from Spike TV]

Spike TV and Electronic Arts Team Up to Celebrate 'Maddenpalooza' with 'Madden NFL 09 Kickoff! Live'

Special Presentation Commemorating Launch of 'Madden NFL 09' Premieres LIVE Monday, August 11 at 11:40 PM, ET and Features Bevy of NFL Superstars, the Super Bowl Champion New York Giants and a Message from John Madden Action Begins at 9:00 PM ET/PT with a Special Presentation of 'Rudy'

NEW YORK, Aug. 7 -- Electronic Arts (Nasdaq: ERTS) and Spike TV (http://www.spike.com/) are teaming up to celebrate the 20th anniversary of the most successful franchise in video game history on Monday, August 11 at 11:40 PM, ET (tape delay on West Coast) with the "Madden NFL 09 Kickoff! Live" special.

It all begins with a special presentation of "Rudy" at 9:00 PM ET/PT, during which the action will cut away to host Geoff Keighley of Game Trailers TV (http://www.gametrailers.com/) LIVE from the Rose Bowl in Pasadena, CA, to begin the countdown to the release of "Madden NFL 09" at midnight. At 11:40 PM, ET/PT, the "Madden NFL 09 Kickoff! Live" special begins, continuing the countdown to the game's release and featuring the sale of its first copy courtesy of Wal-Mart(TM).

Thousands of Madden aficionados will fill the Rose Bowl to play the game before its release at midnight, including past cover athletes and NFL superstars Marshall Faulk, Ray Lewis, Shaun Alexander and Daunte Culpepper, who all will give their impressions of the game to the audience at home. Also, the namesake, John Madden, speaks about the 20th iteration of this historic franchise and takes a look at both its past and its future.

Viewers will get an in-depth look at some of the game's new and exciting features as Keighley meets with the game's developers at Tiburon studios for a hands-on preview of "Madden NFL 09." He also visits the New York Giants training camp to talk to some of the reigning Super Bowl Champions as they get their first look at the game and their player ratings.

"Madden NFL 09 Kickoff! Live" also will feature interviews with some of the artists involved with the game's soundtrack, which includes music from the likes of Good Charlotte, Busta Rhymes and Rev Theory.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is http://www.spike.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[11/21/14 - 09:02 AM]
FX and FXX Set January Premiere Dates for New and Returning Series
"Justified," "The Americans," "Archer," "It's Always Sunny In Philadelphia" and newcomer "Man Seeking Woman" are all due in January.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 07:03 AM]
Bravo Media Greenlights Season Two of "Untying the Knot" with Celebrity Attorney and Mediator Vikki Ziegler
The series follows Ziegler as she travels the country using her particular brand of honest, empathetic, and to-the-point communication to help couples "divorce with dignity."

[11/20/14 - 05:25 PM]
FOX Announces Additional Winter Premiere Dates, Including "Glee's" Final 13-Episode Season
Also on tap are newcomers "World's Funniest Fails," "Backstrom," "The Last Man on Earth" and "Weird Loners."

[11/20/14 - 12:47 PM]
In Honor of World AIDS Day, Showtime(R) to Present "The Last One"
The documentary chronicles the history of The NAMES Project Foundation's AIDS Memorial Quilt.

[11/20/14 - 12:29 PM]
AMC Announces Two-Night Premiere Television Event to Launch New Drama Series "Better Call Saul"
"Saul" will debut on Sunday, February 8 at 10:00 p.m. ET/PT with its second episode airing the next day, Monday, February 9 at 10:00 p.m.

[11/20/14 - 12:15 PM]
"Museum Men" - H2(TM) Premieres Brand New Series Saturday, November 29 at 10pm ET
In the series, viewers will follow highly skilled craftsmen as they use their expertise to meticulously rebuild history in museums across the nation.

[11/20/14 - 12:09 PM]
"Worst Cooks in America" Back for Sixth Season of Culinary Boot Camp with Returning Chef Anne Burrell Competing for the First Time Against Chef Tyler Florence
The latest seven-episode series premieres Sunday, January 4 at 9:00/8:00c.

[11/20/14 - 12:01 PM]
Disney-ABC Television Group and Kohl's(R) Offer the "AMAS Backstage Live" on the Watch ABC App for Desktop and Mobile Devices
The "AMAs Backstage Live" on Watch ABC is designed to be the ultimate complement to the live telecast of the "2014 American Music Awards(R)".

[11/20/14 - 11:32 AM]
Jeff Fager Announces His Decision to Return to Role As Executive Producer of "60 Minutes" Full-Time and to Step Down from Post as Chairman of CBS News
At the same time, CBS announced that Fager has extended his term as Executive Producer of "60 Minutes" to early 2019.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 11:13 AM]
Jennifer Lopez and Iggy Azalea to Perform "Booty" at the 2014 American Music Awards(R)
They join 5 Seconds of Summer, Mary J. Blige, Garth Brooks, Charli XCX, Fergie, Selena Gomez, Ariana Grande, Imagine Dragons, Jessie J, Lil Wayne, Lorde, Magic!, Nicki Minaj, One Direction, Sam Smith, and the evening's host, Pitbull.

[11/20/14 - 11:07 AM]
Eighth Annual Jimmy V Week for Cancer Research Begins December 3
Last year, Jimmy V Week raised a record $1.8 million, bringing the seven-year total of contributions to more than $8.2 million.

[11/20/14 - 11:06 AM]
Velocity and Discovery Channel to Air 36 Hours of Live Coverage of the Barrett-Jackson Scottsdale Auction in January 2015
Coverage begins Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity.

[11/20/14 - 11:00 AM]
TBS's "Cougar Town" Celebrates 100th Episode
Co-creator and executive producer Bill Lawrence led a toast with cast members, including Courteney Cox, Busy Philipps, Dan Byrd, Christa Miller, Josh Hopkins and Ian Gomez.