or


[08/07/08 - 10:43 AM]
Spike TV and Electronic Arts Team Up to Celebrate 'Maddenpalooza' with 'Madden NFL 09 Kickoff! Live'
The special airs Monday, August 11 at 11:40 PM, ET (tape delay on West Coast).
[via press release from Spike TV]

Spike TV and Electronic Arts Team Up to Celebrate 'Maddenpalooza' with 'Madden NFL 09 Kickoff! Live'

Special Presentation Commemorating Launch of 'Madden NFL 09' Premieres LIVE Monday, August 11 at 11:40 PM, ET and Features Bevy of NFL Superstars, the Super Bowl Champion New York Giants and a Message from John Madden Action Begins at 9:00 PM ET/PT with a Special Presentation of 'Rudy'

NEW YORK, Aug. 7 -- Electronic Arts (Nasdaq: ERTS) and Spike TV (http://www.spike.com/) are teaming up to celebrate the 20th anniversary of the most successful franchise in video game history on Monday, August 11 at 11:40 PM, ET (tape delay on West Coast) with the "Madden NFL 09 Kickoff! Live" special.

It all begins with a special presentation of "Rudy" at 9:00 PM ET/PT, during which the action will cut away to host Geoff Keighley of Game Trailers TV (http://www.gametrailers.com/) LIVE from the Rose Bowl in Pasadena, CA, to begin the countdown to the release of "Madden NFL 09" at midnight. At 11:40 PM, ET/PT, the "Madden NFL 09 Kickoff! Live" special begins, continuing the countdown to the game's release and featuring the sale of its first copy courtesy of Wal-Mart(TM).

Thousands of Madden aficionados will fill the Rose Bowl to play the game before its release at midnight, including past cover athletes and NFL superstars Marshall Faulk, Ray Lewis, Shaun Alexander and Daunte Culpepper, who all will give their impressions of the game to the audience at home. Also, the namesake, John Madden, speaks about the 20th iteration of this historic franchise and takes a look at both its past and its future.

Viewers will get an in-depth look at some of the game's new and exciting features as Keighley meets with the game's developers at Tiburon studios for a hands-on preview of "Madden NFL 09." He also visits the New York Giants training camp to talk to some of the reigning Super Bowl Champions as they get their first look at the game and their player ratings.

"Madden NFL 09 Kickoff! Live" also will feature interviews with some of the artists involved with the game's soundtrack, which includes music from the likes of Good Charlotte, Busta Rhymes and Rev Theory.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is http://www.spike.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[09/09/26 - 01:01 PM]
Star-Studded Lineup Set to Present at the 78th Emmy Awards, Sept. 14 on NBC and Peacock
They'll join host Emmy Award-winning actor, director, producer and television icon Mariska Hargitay.
[09/09/26 - 12:09 PM]
ESPN to Exclusively Televise MLB Doubleheader on September 23 Featuring Matchups with Postseason Implications
Look for Cleveland Guardians/Boston Red Sox and Houston Astros/Seattle Mariners on said date.
[09/09/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 31
"Reacher," "Sterling Point," "Off Campus," "The Grand Tour," and "The Traitors" led all original series worldwide.
[09/09/26 - 11:51 AM]
BYUtv's "Big Stories" Returns for Fourth Season Featuring NFL Legends and Untold Stories from Across the Big 12
Each 7-to 10-minute episode will be available to stream for free alongside each game on the BYUtv app and at BYUtv.org.
[09/09/26 - 10:52 AM]
Lifetime Announces New Original Documentary "Kimora Lee: On Her Own" Premiering September 20
Model, businesswoman and mother, Kimora Lee, tells her story through candid interviews with her children, family, friends and collaborators to chronicle her extraordinary journey from one of Karl Lagerfeld's youngest Chanel models to the visionary behind Baby Phat.
[09/09/26 - 10:15 AM]
Michael Kelly Joins Season Three of the Paramount+ Hit Series "Landman"
Kelly will star as William Crockett, the leader of the largest oil management firm in the world.
[09/09/26 - 10:01 AM]
Host Jane Krakowski and New Bandleader Robin Thicke Set the Stage for an All-New Season of "Celebrity Name That Tune"
Ice-T and Tony Hawk face off in the season premiere on Monday, September 21.
[09/09/26 - 10:00 AM]
"Saturday Night Live" to Premiere 52nd Season Sept. 26 on NBC and Peacock
Jalen Brunson, Dakota Johnson, Shane Gillis, and Inde Navarrette are the first wave of hosts.
[09/09/26 - 10:00 AM]
Prime Video Announces 2026 New York Comic Con Programming
"Blade Runner 2099," "Bloodaxe," and "Helluva Boss" are the featured projects.
[09/09/26 - 09:19 AM]
Johnny Knoxville and the Gang Make One Final Raucous Return for "Jackass: Best and Last," Streaming on Paramount+ September 24
Grab your buddies, raise your glasses and experience the cinematic event that promises to be the last time you'll ever laugh this hard.
[09/09/26 - 09:16 AM]
New Dating Series Will Discover If Singles Can Fall in "Love at First Sight"
Do you believe you could see someone and know instantly that they're the one?
[09/09/26 - 09:07 AM]
Nirvana to Receive Video Vanguard Award During "2026 MTV Video Music Awards" Airing Live Sept. 27 on CBS
On this date in 1992 (9/9/92), Nirvana took to the "VMAs" stage for the first time - shaping music, culture and MTV forever.
[09/09/26 - 09:05 AM]
"Ghost Adventures" Returns with Chilling All-New Season - Wednesday, September 30 on Discovery Channel
Navigating abandoned frontier towns, centuries-old landmarks and historic estates, investigators Zak Bagans, Aaron Goodwin, Jay Wasley and Billy Tolley delve into the shadows of America's turbulent past in pursuit of restless dark forces wreaking havoc on the living.

[09/09/26 - 09:01 AM]
Video: HBO Max Releases Trailer for "The Howard Stern Show"
Each week, Howard's SiriusXM show will be adapted into a streamable episode for HBO Max.
[09/09/26 - 09:01 AM]
USA Network's "The Rainmaker" Returns for Season 2 on Friday, October 16 at 10:00 P.M. ET/PT
In 2025, "The Rainmaker" became USA Network's most-watched freshman series in seven years and finished the year as the #1 highest-rated new scripted TV series across all of cable.