or


[08/11/08 - 12:36 PM]
Bravo Media Launches Initiative to Build Network of Brand Ambassadors
"B-Hive" and "Influentials" are part of "an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand."

[via press release from Bravo]

BRAVO MEDIA LAUNCHES INITIATIVE TO BUILD NETWORK OF BRAND AMBASSADORS

Fans Can Join Bravo "B-Hive" And "Influentials" Program To Interact Directly With The Network's Brand

NEW YORK � August 11, 2008 � Today, Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand. The Bravo "B-Hive" is an online program that creates customized viewing parties for fans complete with sweepstakes and exclusive content, and the Bravo "Influentials" is a community of Bravo fans who will provide feedback and opinions to the network via regular polling. The announcement was made by Lisa Hsia, SVP of New Media & Digital Strategy.

"Bravo's core strategy for the future is to build up brand ambassadors by word of mouse," said Hsia. "By going beyond the television screen and directly into the audience's world, Bravo will be able to grow its user base and create programming and content that our audience actually wants, will use and consume. This initiative allows them to experience Bravo on-air, online and at home, so they can essentially have real life interaction with our brand."

Bravo "B-Hive" will allow fans to throw at-home viewing parties using tools provided by the network to take their connection to their favorite shows to the next level by providing fun ideas and access to exclusive content and sweepstakes. Bravo is kicking off the "B-Hive" with the fifth season of "Project Runway" and partnering with Bluefly.com to offer a sweepstakes to participants where they can win a $1000 shopping spree and the chance to have a "Project Runway" alumni attend their viewing party. Fans who upload pictures, provide comments on the show and their overall viewing experience can be entered into the sweepstakes. The Bravo "B-Hive" will live online at www.bravotv.com/bhive. Bravo will promote "B-Hive" through on-air promos and customized spots driving awareness to the initiative and the "B-Hive" website.

Bravo's "Influentials" consist of a panel of core Bravo fans who will provide feedback on Bravo's series in order to further develop programming and content in line with what the network's core fans want. The network will poll the "Influentials" on a regular basis and will in turn reward participants through exclusive contests, prizing and behind-the-scenes information. The feedback generated from these polls will be used to develop the network's overall strategy for upcoming programming and initiatives.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (LIFETIME)









[04/23/14 - 06:56 PM]
ESPN's 2014 "Monday Night Football" Schedule
The 45th season will kick off with a doubleheader Monday, September 8 - New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. / 7:15 p.m. PT).

[04/23/14 - 06:40 PM]
21st NFL on FOX Schedule Unveiled
It's a season of firsts once the action gets underway as FOX Sports becomes the only NFL broadcaster to cover two games from London in the same season, the first of which features the earliest kickoff in NFL history.

[04/23/14 - 05:03 PM]
2014 "Thursday Night Football" Broadcast Schedule Announced
The 16-game Thursday Night Football schedule kicks off on September 11 with Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday double-header on December 20.

[04/23/14 - 05:02 PM]
2014 NBC "Sunday Night Football" Schedule Announced
Highlights include 19 primetime games, including the NFL's opening game of the season, NFL Kickoff 2014 and NBC's annual Thanksgiving night game.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 12:35 PM]
NBC Sports Group to Present All Team USA Games from 2014 IIHF World Hockey Championship
Live coverage begins on NBCSN on Friday, May 9 at 1:30 p.m. ET when Team USA faces Belarus in the first of seven preliminary-round matches, which will all air live on NBCSN.

[04/23/14 - 11:23 AM]
VH1 Announces Hot New Summer Lineup
Highlights include the return of "Hit the Floor" as well as newcomers "I Love The 2000s," ""Make or Break: The Linda Perry Project," "Dating Naked" and "LeAnn & Eddie."

[04/23/14 - 11:10 AM]
Bravo Media Expands Scripted Programming Developing "All the Pretty Faces" from Executive Producer Jennifer Garner and Warner Horizon Television
The project is a dramedy-mystery centered on two warring families engaged in an epic, decades-long feud.

[04/23/14 - 11:09 AM]
Sam Register Promoted to President, Warner Bros. Animation and Warner Digital Series
Current WBA television series developed and supervised by Register include "Teen Titans Go!" and "The Tom and Jerry Show."

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 10:30 AM]
"SNL" Finishes Out the Season with Three Star-Studded Back to Back Shows
Look for Andrew Garfield on May 3, Charlize Theron on May 10 and Andy Samberg on May 17.

[04/23/14 - 10:26 AM]
Honda Indy Grand Prix of Alabama Highlights Motorsports Coverage on NBCSN This Week
NBCSN's presentation of the Indy Grand Prix of Alabama begins Sunday at 1 a.m. ET with qualifying.