or


[08/11/08 - 12:36 PM]
Bravo Media Launches Initiative to Build Network of Brand Ambassadors
"B-Hive" and "Influentials" are part of "an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand."

[via press release from Bravo]

BRAVO MEDIA LAUNCHES INITIATIVE TO BUILD NETWORK OF BRAND AMBASSADORS

Fans Can Join Bravo "B-Hive" And "Influentials" Program To Interact Directly With The Network's Brand

NEW YORK � August 11, 2008 � Today, Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand. The Bravo "B-Hive" is an online program that creates customized viewing parties for fans complete with sweepstakes and exclusive content, and the Bravo "Influentials" is a community of Bravo fans who will provide feedback and opinions to the network via regular polling. The announcement was made by Lisa Hsia, SVP of New Media & Digital Strategy.

"Bravo's core strategy for the future is to build up brand ambassadors by word of mouse," said Hsia. "By going beyond the television screen and directly into the audience's world, Bravo will be able to grow its user base and create programming and content that our audience actually wants, will use and consume. This initiative allows them to experience Bravo on-air, online and at home, so they can essentially have real life interaction with our brand."

Bravo "B-Hive" will allow fans to throw at-home viewing parties using tools provided by the network to take their connection to their favorite shows to the next level by providing fun ideas and access to exclusive content and sweepstakes. Bravo is kicking off the "B-Hive" with the fifth season of "Project Runway" and partnering with Bluefly.com to offer a sweepstakes to participants where they can win a $1000 shopping spree and the chance to have a "Project Runway" alumni attend their viewing party. Fans who upload pictures, provide comments on the show and their overall viewing experience can be entered into the sweepstakes. The Bravo "B-Hive" will live online at www.bravotv.com/bhive. Bravo will promote "B-Hive" through on-air promos and customized spots driving awareness to the initiative and the "B-Hive" website.

Bravo's "Influentials" consist of a panel of core Bravo fans who will provide feedback on Bravo's series in order to further develop programming and content in line with what the network's core fans want. The network will poll the "Influentials" on a regular basis and will in turn reward participants through exclusive contests, prizing and behind-the-scenes information. The feedback generated from these polls will be used to develop the network's overall strategy for upcoming programming and initiatives.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (LIFETIME)





[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 02:59 PM]
Netflix Announces Premiere Date for "Haters Back Off"
All eight episodes of will premiere globally on October 14 at 12:01am PST exclusively on Netflix.

[06/24/16 - 02:08 PM]
TLC Brings Back "A Baby Story" in a Whole New Way
TLC reinvented "A Baby Story" by bringing a live birth to Facebook in an unprecedented event early this morning with "A Baby Story Live."

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 11:23 AM]
Video: HBO's "High Maintenance" Tease & Photo - Debuts this Fall
The half-hour comedy series follows a Brooklyn pot dealer who delivers to clients with neuroses as diverse as the city.

[06/24/16 - 11:08 AM]
James Earl Joins "Scream Queens" in the Series Regular Role of "Candy Striper"
Set in a hospital, where some of the most fascinating and bizarre medical cases are under observation, Earl is one of the new male leads opposite recently announced Emmy Award nominee John Stamos and Taylor Lautner.

[06/24/16 - 10:51 AM]
Hulu's Fall 2016 Slate
The streaming service confirms dates for "The Mindy Project" (October 4), "Chance" (October 19), "Shut Eye" (December 7) and more!

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/24/16 - 08:32 AM]
Third Season of Emmy-Nominated Amazon Original Series "Annedroids" is Now Available on Prime Video
The series spotlights, through trial and error, how science, technology, engineering, and math (STEM) can inspire children to do great things.

[06/24/16 - 08:23 AM]
Queen Latifah and Flavor Unit Tap Actor Anthony Anderson to Reveal "The Best Place To Be" in New Travel Channel Series
The series follows Hollywood's hottest A-List celebrities as they share the best places to eat, drink, shop and sightsee at their most favorite international destinations.

[06/24/16 - 07:30 AM]
VH1's Hit Series "Basketball Wives LA" Returns Sunday July 17th at 9:00 PM ET/PT
Returning cast members include Shaunie O'Neal, Tami Roman, Jackie Christie, Malaysia Pargo, Brandi Maxiell and Angel Brinks.

[06/24/16 - 07:19 AM]
NBA Superstar LeBron James and Business Partner Maverick Carter Draft a Winning Lineup for New CNBC Series "Cleveland Hustles"
The series teams four successful Cleveland business leaders with local entrepreneurs looking for an investment to launch their own brick-and-mortar stores.

[06/23/16 - 05:44 PM]
CBS to Encore "American Gothic" Series Premiere This Sunday
Said rebroadcast will replace the previously announced repeat of "Elementary" at 10:00/9:00c.