or


[08/11/08 - 12:36 PM]
Bravo Media Launches Initiative to Build Network of Brand Ambassadors
"B-Hive" and "Influentials" are part of "an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand."

[via press release from Bravo]

BRAVO MEDIA LAUNCHES INITIATIVE TO BUILD NETWORK OF BRAND AMBASSADORS

Fans Can Join Bravo "B-Hive" And "Influentials" Program To Interact Directly With The Network's Brand

NEW YORK � August 11, 2008 � Today, Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand. The Bravo "B-Hive" is an online program that creates customized viewing parties for fans complete with sweepstakes and exclusive content, and the Bravo "Influentials" is a community of Bravo fans who will provide feedback and opinions to the network via regular polling. The announcement was made by Lisa Hsia, SVP of New Media & Digital Strategy.

"Bravo's core strategy for the future is to build up brand ambassadors by word of mouse," said Hsia. "By going beyond the television screen and directly into the audience's world, Bravo will be able to grow its user base and create programming and content that our audience actually wants, will use and consume. This initiative allows them to experience Bravo on-air, online and at home, so they can essentially have real life interaction with our brand."

Bravo "B-Hive" will allow fans to throw at-home viewing parties using tools provided by the network to take their connection to their favorite shows to the next level by providing fun ideas and access to exclusive content and sweepstakes. Bravo is kicking off the "B-Hive" with the fifth season of "Project Runway" and partnering with Bluefly.com to offer a sweepstakes to participants where they can win a $1000 shopping spree and the chance to have a "Project Runway" alumni attend their viewing party. Fans who upload pictures, provide comments on the show and their overall viewing experience can be entered into the sweepstakes. The Bravo "B-Hive" will live online at www.bravotv.com/bhive. Bravo will promote "B-Hive" through on-air promos and customized spots driving awareness to the initiative and the "B-Hive" website.

Bravo's "Influentials" consist of a panel of core Bravo fans who will provide feedback on Bravo's series in order to further develop programming and content in line with what the network's core fans want. The network will poll the "Influentials" on a regular basis and will in turn reward participants through exclusive contests, prizing and behind-the-scenes information. The feedback generated from these polls will be used to develop the network's overall strategy for upcoming programming and initiatives.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (LIFETIME)





[07/22/14 - 01:49 PM]
Hide the Donuts! FXX Is Bringing Homer Simpson's Dome to Comic-Con
Starting in August, FXX will become the cable network home for all seasons of "The Simpsons," excluding seasons airing in their first run on FOX.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 01:14 PM]
Velocity's Hit Car Restoration Series "FantomWorks" Returns for Season Two on Sunday, July 27 at 9 and 10 PM ET/PT
Dan Short and his team kick-off Velocity's week-long summer programming event "Dream Car Week" with all-new back-to-back episodes from season two.

[07/22/14 - 12:10 PM]
Virtual Reality Meets Middle Earth - And The Muppets (!) at Warner Bros.' Star-Packed Booth for Comic-Con 2014
Plus: from Thursday through Sunday, a cavalcade of talent will be signing for fans at the Warner Bros. booth.

[07/22/14 - 12:04 PM]
Spike TV's "Comic-Con All Access" to Be Programmed and Controlled by Fans Via Social Media
Additionally, Spike will celebrate the industries "Game Changer of the Year," as voted by the fans.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:16 AM]
Hilarious Roastmaster Jeff Ross Mentors Comics to Roast Famed Funnyman Gilbert Gottfried on NBC's "Last Comic Standing" Thursday, July 24
The result is a no-holds barred, hilarious night of comedy at the Avalon Ballroom in Hollywood, where the comics roast not only Gottfried, but also each other.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 11:12 AM]
HBO Confirms Sept. 20 Debut for "On the Run Tour: Beyonce and Jay Z"
Featuring the superstars in their first collaborative tour - and their first HBO concert event - the special will tape September 12 and 13 at Stade de France in Paris.

[07/22/14 - 10:32 AM]
PBS Arts Fall Festival 2014 Kicks Off September 26
Entering its fourth season, the PBS Arts Fall Festival has become a Friday night fall tradition, reaching more than 33 million viewers since its conception in 2011.

[07/22/14 - 10:31 AM]
PBS and BBC Worldwide North America Sign Deal to Bring Fourth Season of "Call the Midwife" to U.S.
Look for a special holiday episode on Sunday, December 28 followed by season four on Sunday, March 29.

[07/22/14 - 10:30 AM]
PBS Announces New Series: "The Brain with Dr. David Eagleman"
The show will premiere in 2015 as part of the PBS "Think Wednesday" lineup of science and nature programming.

[07/22/14 - 10:29 AM]
New PBS Documentary Reveals the Untold Story of the U.S. Navy SEALs
The two-hour special premiers on Veterans Day, Tuesday, November 11 at 9:00/8:00c.

[07/22/14 - 10:28 AM]
PBS and "American Experience" Announce "Walt Disney" to Premiere Fall 2015
The film features rare archival footage from the Disney vaults, scenes from some of his greatest films, and includes interviews with animators and artists who worked with him.