or


[08/11/08 - 12:36 PM]
Bravo Media Launches Initiative to Build Network of Brand Ambassadors
"B-Hive" and "Influentials" are part of "an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand."

[via press release from Bravo]

BRAVO MEDIA LAUNCHES INITIATIVE TO BUILD NETWORK OF BRAND AMBASSADORS

Fans Can Join Bravo "B-Hive" And "Influentials" Program To Interact Directly With The Network's Brand

NEW YORK � August 11, 2008 � Today, Bravo Media announced a new two-part initiative, Bravo's "B-Hive" and "Influentials," created in an effort to give the network's core audience content in tune with what they want and to build a network of ambassadors for the brand. The Bravo "B-Hive" is an online program that creates customized viewing parties for fans complete with sweepstakes and exclusive content, and the Bravo "Influentials" is a community of Bravo fans who will provide feedback and opinions to the network via regular polling. The announcement was made by Lisa Hsia, SVP of New Media & Digital Strategy.

"Bravo's core strategy for the future is to build up brand ambassadors by word of mouse," said Hsia. "By going beyond the television screen and directly into the audience's world, Bravo will be able to grow its user base and create programming and content that our audience actually wants, will use and consume. This initiative allows them to experience Bravo on-air, online and at home, so they can essentially have real life interaction with our brand."

Bravo "B-Hive" will allow fans to throw at-home viewing parties using tools provided by the network to take their connection to their favorite shows to the next level by providing fun ideas and access to exclusive content and sweepstakes. Bravo is kicking off the "B-Hive" with the fifth season of "Project Runway" and partnering with Bluefly.com to offer a sweepstakes to participants where they can win a $1000 shopping spree and the chance to have a "Project Runway" alumni attend their viewing party. Fans who upload pictures, provide comments on the show and their overall viewing experience can be entered into the sweepstakes. The Bravo "B-Hive" will live online at www.bravotv.com/bhive. Bravo will promote "B-Hive" through on-air promos and customized spots driving awareness to the initiative and the "B-Hive" website.

Bravo's "Influentials" consist of a panel of core Bravo fans who will provide feedback on Bravo's series in order to further develop programming and content in line with what the network's core fans want. The network will poll the "Influentials" on a regular basis and will in turn reward participants through exclusive contests, prizing and behind-the-scenes information. The feedback generated from these polls will be used to develop the network's overall strategy for upcoming programming and initiatives.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [august 2008]  
S
M
T
W
T
F
S
     


· PROJECT RUNWAY (LIFETIME)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.