[08/12/08 - 11:17 AM]
'Gemini Division' Premieres on NBC.com and ScifI.com on August 18th
The 50-episode online series stars Rosario Dawson and Justin Hartley.

[via press release from NBC]


50 Webisode Online Series Stars Rosario Dawson

Groundbreaking Series From the NBC Universal Digital Studio Uses New Business Models and Sets New Standards in Branded Entertainment, Interactivity and Distribution

BURBANK, Calif. � August 12, 2008 � The NBC Universal Digital Studio today announced August 18th as the premiere date of its first original online series "Gemini Division," starring Rosario Dawson and Justin Hartley. Debuting on NBC.com, SCIFI.com, GeminiDivision.com and an unprecedented number of mobile, gaming and VOD platforms, the series is the first production from the recently created Studio. The announcement was made by Cameron Death, Vice President, NBC Universal Digital Studio.

"The combination of talent and the incredible storytelling and production value that 'Gemini Division' brings to our viewers provides a broad canvas for Intel, Cisco, Microsoft, Acura and UPS to explore new ways for viewers to connect with brands in a meaningful and organic narrative," said Death. "Leveraging the storytelling history of NBC Universal provides users with an unparalleled branded entertainment experience, available across multiple digital platforms."

"There has been a huge spike of consumers who are now viewing their favorite TV shows on the Internet - especially when away from home and on-the-go. Entertainment fans using cutting-edge notebook PCs with Intel� Centrino 2 processors � with blazing fast performance, long battery life and loaded with high-def video and audio technologies -- are getting stunning TV experiences online," said Heather Dixon, Intel's Consumer Marketing Director. "Intel Xeon-based servers were also instrumental in the digital creation of Gemini Division, and future technologies such as ultra mobile PCs and internet devices are integrated into the fabric of the online show, which all combined, provide the viewer a great entertainment and technology experience."

The first webisodes will premiere on August 18th on NBC.com and SCIFI.com, with new webisodes rolling out weekly. Webisodes will also be available weekly on VOD via Comcast, Time Warner Cable, Verizon FiOS and DISH Network, in addition to EST (Electronic Sell-Through) via Amazon Unbox, Microsoft's Xbox LIVE and Zune, NBC Mobile and several online video portals.

Set in the not too distant future, "Gemini Division" follows NYPD vice cop Anna Diaz (Rosario Dawson) who, while searching for the truth behind her fianc�e's murder, is drawn into a secret war between a race of artificial life forms know as SIMs and the covert agency charged with hunting them down.

The series stars:

Rosario Dawson as Detective Anna Diaz
Justin Hartley as Nick Korda
Kevin Alejando as Amasso
Francois Chau as Dr. Martin Ng
Elizabeth Bogush as Dr. Elizabeth Gavilan
Daz Crawford as The Cleaner
Mark Espinoza as Sal Diaz
Matt Bushell as Detective Pete Vacarella
Eugene Alper as Dr. Thaddeus Lazlo

"Gemini Division," an Electric Farm Entertainment production, is executive produced by Stan Rogow, Brent Friedman, who also serves as the series' creator, Jeff Sagansky and Rosario Dawson. The series is distributed domestically by NBC Universal Digital Studio and outside the U.S. by Sony Pictures Television International.

The NBC Universal Digital Studio was created to develop and produce brand-centric, quality digital content experiences to be distributed across NBC Universal's portfolio of digital properties, and find and develop quality digital programming into which client brands can be organically integrated. In addition to original episodic programming across all genres, the NBC Universal Digital Studio also creates deep interactive experiences that drive high levels of engagement with audiences and the presenting brands. The Studio offers advertisers full service solutions with access to top writers, producers and talent, high quality production expertise, consumer insights, measurements and analytics, and scale to reach their target audiences. NBC Universal Digital Studio's partnerships and reach create a new paradigm for branded entertainment in the industry by creating content with advertisers' marketing objectives at the beginning of the development process.

About Electric Farm Entertainment:

Electric Farm Entertainment is a digital studio for the development of intellectual properties across multiple platforms. The company principals are Stan Rogow, Brent Friedman and Jeff Sagansky, who together created the original online series "Gemini Division" starring Rosario Dawson who also was an Executive Producer. Rogow has produced some of the most successful series targeted at the youth audience, including The Disney Channel's "Lizzie McGuire," Discovery/Kids' "Darcy's Wild Life" and "Flight 29 Down" and NBC's "Shannon's Deal," the CBS series "Middle Ages" and "South of Sunset" and the UPN series "Nowhere Man." Friedman wrote the feature "Mortal Kombat: Annihilation" based on the best-selling video game and his current projects include "Godzilla 3-D!," an original 3-D Imax project and "Command & Conquer 3: Tiberium Wars," a sci-fi/action videogame. He also recently served as co-executive producer on the UPN drama series "The Twilight Zone" and created, wrote and/or co-wrote 12 episodes and served as supervising producer of the NBC sci-fi series "Dark Skies" for Columbia Television.. Jeffrey Sagansky was recently named Co-Chairman of the Board of Peace Arch Entertainment Group Inc. and was previously CEO, CBS Entertainment; Co-President, Sony Pictures Entertainment; President, TriStar Pictures; SVP/Programming, NBC; and CEO, Paxson Communications.

  [august 2008]  

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