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[08/18/08 - 12:49 PM] ABC Television Network and TV Guide Magazine Announce an Unprecedented Promotion The August 25th issue will carry 21 advertising pages by ABC that include a combination of brand and tune-in messaging, as well as a DVD promoting ABC's Fall programming. |
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[via press release from ABC] |
ABC TELEVISION NETWORK AND TV GUIDE MAGAZINE ANNOUNCE AN UNPRECEDENTED PROMOTION
ABC Television Sponsors an Entire Issue of TV Guide to Promote its Fall Programming in the August 25th issue of TV Guide; Hits Newsstands Thursday, August 21
For the first time in TV Guide's 55-year history, a single advertiser will sponsor an entire issue of the magazine. The August 25th issue, which hits newsstands on Thursday, August 21, will carry 21 advertising pages by ABC Television that include a combination of brand and tune-in messaging, as well as a DVD (available on newsstands and to subscribers in New York and Los Angeles) promoting ABC's Fall programming. The announcement was made today by J. Scott Crystal, president, TV Guide, and by Michael Benson and Marla Provencio, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.
ABC Television will be featuring print ads in support of entire network programming encompassing ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment. All ads are an extension of the ABC brand campaign which further delivers on the "ABC Start Here" message, reinforcing ABC as a destination for quality news and entertainment.
This sole advertising sponsorship in the August 25th issue is not the first collaboration between the two companies. TV Guide has partnered with the network in the past to create unique and memorable promotions, such as the ABC-branded life-sized paper hospital gowns that were polybagged and mailed to subscribers in New York and Los Angeles to coincide with the season four premiere of "Grey's Anatomy," followed by the pocket-sized tissue packets mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."
"We are delighted ABC has chosen TV Guide for this innovative and unprecedented partnership," said Scott Crystal. "This collaboration with ABC is another example of our willingness to �disrupt' the norm in terms of advertising placement and execution with the goal of being both memorable and more engaging to our readers."
"We are very pleased with the TV Guide partnership and are excited that ABC is the first to execute a program of this magnitude. What better way to launch our new brand campaign and to showcase ABC's programming than with the biggest television entertainment magazine in the country?," said Marla Provencio and Michael Benson.
About TV Guide
TV Guide magazine, now a part of Macrovision Solutions Corporation, is one of the most popular weekly magazines in the country with more than 20 million weekly readers. From behind-the-scenes looks at broadcast, cable and syndicated shows and their stars and characters to sneak peeks at television's most intriguing plotlines, TV Guide magazine has every corner of the television medium covered. TV Guide is the premier comprehensive source for entertainment news, guidance and information about America's most popular leisure time activity.
About ABC
ABC Entertainment offers quality award-winning programming that includes many of the most widely viewed series, specials, and movies. Entertainment on ABC crosses various programming genres with hit series like "Grey's Anatomy," "Dancing with the Stars," "Lost," "Ugly Betty," "Desperate Housewives," "Extreme Makeover: Home Edition," "Brothers & Sisters" and "Jimmy Kimmel Live!" in late-night. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.
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[05/09/25 - 01:18 PM] ABC News Announces Primetime Special on the Historic Election of the First-Ever American Pope The one-hour special, "The American Pope: Leo XIV - A Special Edition of 20/20," airs tonight, Friday, May 9 on ABC.
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[05/09/25 - 12:30 PM] FOX Greenlights "The Faithful," A Powerful Three-Week Biblical Event Series, for Broadcast Spring of 2026 This landmark drama is based on The Old Testament's Book of Genesis and told through the eyes of the courageous and passionate, yet flawed women whose descendants would shape three of the world's great faiths: Judaism, Christianity and Islam.
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[05/09/25 - 12:01 PM] ID Announces May 19 Premiere Date for "Trapped: What Is Happening to Wendy Williams?" The hour-long special presented by "Extra" will premiere Monday, May 19 at 8:00/7:00c on ID and will be available to stream on Max.
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[05/09/25 - 11:00 AM] FOX Greenlights "Best Medicine," An Irreverent Medical Series Based on the Critically Acclaimed Global Hit "Doc Martin" Wholly owned by FOX Entertainment, the series comes from executive producers Ben Silverman, Rodney Ferrell, Liz Tuccillo, Mark Crowdy and Philippa Braithwaite, and is set to debut in the 2025-2026 season.
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[05/09/25 - 10:01 AM] Peacock Announces a Compelling, Heartwarming and Villainous Slate of New Unscripted Series New series greenlights include "Tiffany Haddish Goes Off" and "Nelly & Ashanti: We Belong Together;" a third season of "House of Villains," along with true crime documentaries "Gilgo Beach Killer: The House of Secrets" and "The Idaho Student Murders" as well as "Epic Ride: The Story of Universal Theme Parks" docuseries.
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[05/09/25 - 10:01 AM] Video: BET+ Original Movie - "Onyx" Three friends try and escape the daily grind and support their friend recovering from a bad breakup by going on a rural Arizona adventure camp when they inadvertently get caught in an alien invasion.
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[05/09/25 - 09:04 AM] Season Two of the Max Original Series "Peacemaker," From DC Studios, Debuts August 21 John Cena, Danielle Brooks, Jennifer Holland, Freddie Stroma, Steve Agee, and Robert Patrick return for season two.
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[05/09/25 - 08:51 AM] Peacock Announces Series Pickup of Seth MacFarlane's "Ted" Animated Spin-Off MacFarlane, Mark Wahlberg, Amanda Seyfried and Jessica Barth will all reprise their roles from the film franchise.
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[05/09/25 - 08:19 AM] Now Filming: Hulu Original Series "Rivals" Season 2 The drama returns with an extended season of 12 episodes - and even more wit, desire, and dramatic twists.
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[05/09/25 - 07:01 AM] "A Man on the Inside" Season 2 - Now in Production! Created by Mike Schur, season two will see Charles (Ted Danson) going undercover at a college.
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[05/09/25 - 06:02 AM] Lifetime Greenlights New Original Movie, "Pretty Hurts," Starring Haylie Duff, Sarah Borne, and Kaci Barker Premiering June 28 Brought to You by GSK The film includes a storyline that highlights meningococcal disease, known as meningitis, to help educate parents of teens and young adults about the uncommon, but potentially life-threatening illness for which 16- to 23-year-olds are at increased risk.
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[05/09/25 - 05:01 AM] Netflix Announces Its First-Ever Nordic Medical Drama Starring Sara Khorami in the Lead Role At the emergency ward, it doesn't matter who you are - rich or poor, influencer, carpenter, or minister.
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[05/08/25 - 05:01 PM] SO JI-SUB Returns with Cold and Intense Noir Action Series "Mercy for None", Premiering June 6 Joining him are Huh Joon-ho, Gong Myoung, Choo Young Woo, An Kil-kang, Tiger Lee, Cho Han-cheul, along with special appearances by Cha Seung Won and Lee Jun-hyuk.
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[05/08/25 - 01:01 PM] Video: "The Survivors" - Official Trailer - Netflix 15 years ago, the loss of three young people tore this sleepy seaside town apart. Now, the mysterious death of a young woman dredges up the past.
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[05/08/25 - 12:59 PM] Lifetime Announces New Original Movie "Dateless to Dangerous: My Son's Secret Life" Starring Jodie Sweetin, Alexander Elliot and Nikki Roumel Premiering June 21 The gripping drama deals with teens as they navigate identity, acceptance, social alienation and explores the rising subculture of incels - usually involuntarily celibate men.
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