or


[08/18/08 - 12:49 PM]
ABC Television Network and TV Guide Magazine Announce an Unprecedented Promotion
The August 25th issue will carry 21 advertising pages by ABC that include a combination of brand and tune-in messaging, as well as a DVD promoting ABC's Fall programming.

[via press release from ABC]

ABC TELEVISION NETWORK AND TV GUIDE MAGAZINE ANNOUNCE AN UNPRECEDENTED PROMOTION

ABC Television Sponsors an Entire Issue of TV Guide to Promote its Fall Programming in the August 25th issue of TV Guide; Hits Newsstands Thursday, August 21

For the first time in TV Guide's 55-year history, a single advertiser will sponsor an entire issue of the magazine. The August 25th issue, which hits newsstands on Thursday, August 21, will carry 21 advertising pages by ABC Television that include a combination of brand and tune-in messaging, as well as a DVD (available on newsstands and to subscribers in New York and Los Angeles) promoting ABC's Fall programming. The announcement was made today by J. Scott Crystal, president, TV Guide, and by Michael Benson and Marla Provencio, executive vice presidents, Marketing, Advertising and Promotion, ABC Entertainment.

ABC Television will be featuring print ads in support of entire network programming encompassing ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment. All ads are an extension of the ABC brand campaign which further delivers on the "ABC Start Here" message, reinforcing ABC as a destination for quality news and entertainment.

This sole advertising sponsorship in the August 25th issue is not the first collaboration between the two companies. TV Guide has partnered with the network in the past to create unique and memorable promotions, such as the ABC-branded life-sized paper hospital gowns that were polybagged and mailed to subscribers in New York and Los Angeles to coincide with the season four premiere of "Grey's Anatomy," followed by the pocket-sized tissue packets mailed to subscribers in select markets to drive tune-in to ABC's "Feel Good Sunday" lineup � the premiere of "Oprah's Big Give" and an all new "Extreme Makeover: Home Edition."

"We are delighted ABC has chosen TV Guide for this innovative and unprecedented partnership," said Scott Crystal. "This collaboration with ABC is another example of our willingness to �disrupt' the norm in terms of advertising placement and execution with the goal of being both memorable and more engaging to our readers."

"We are very pleased with the TV Guide partnership and are excited that ABC is the first to execute a program of this magnitude. What better way to launch our new brand campaign and to showcase ABC's programming than with the biggest television entertainment magazine in the country?," said Marla Provencio and Michael Benson.

About TV Guide

TV Guide magazine, now a part of Macrovision Solutions Corporation, is one of the most popular weekly magazines in the country with more than 20 million weekly readers. From behind-the-scenes looks at broadcast, cable and syndicated shows and their stars and characters to sneak peeks at television's most intriguing plotlines, TV Guide magazine has every corner of the television medium covered. TV Guide is the premier comprehensive source for entertainment news, guidance and information about America's most popular leisure time activity.

About ABC

ABC Entertainment offers quality award-winning programming that includes many of the most widely viewed series, specials, and movies. Entertainment on ABC crosses various programming genres with hit series like "Grey's Anatomy," "Dancing with the Stars," "Lost," "Ugly Betty," "Desperate Housewives," "Extreme Makeover: Home Edition," "Brothers & Sisters" and "Jimmy Kimmel Live!" in late-night. ABC Entertainment is part of the ABC Television Network, and is managed by Disney-ABC Television Group, a division of The Walt Disney Company.





  [august 2008]  
S
M
T
W
T
F
S
     


· EXTREME MAKEOVER: HOME EDITION (ABC)
· GREY'S ANATOMY (ABC)
· OPRAH'S BIG GIVE (ABC)











[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."