[08/18/08 - 07:44 AM]
Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October
The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr.

[via press release from Lifetime]

Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October

Campaign Showcases October Premiere of Lifetime Original Movie 'Living Proof' Starring Harry Connick, Jr.

Oscar(R) Winner Renee Zellweger Reteams With Craig Zadan and Neil Meron, Executive Producers of the Oscar-Winning 'Chicago,' as the Producers for the Sony Pictures Television Project

NEW YORK, Aug. 18 -- As part of the Network's ongoing commitment to inform, support and empower women, Lifetime Networks is gearing up for its extensive, multi-platform 14th annual Stop Breast Cancer for Life campaign to be launched in October for National Breast Cancer Awareness Month.

The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr. Produced by Academy Award(R)-winners Renee Zellweger, Craig Zadan and Neil Meron, and Sony Pictures Television, "Living Proof" is the moving true story of Dr. Dennis Slamon (portrayed by Connick), the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.

"Living Proof" also stars Amanda Bynes, Tammy Blanchard, Jennifer Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz, Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.

In addition to the film, Lifetime's Stop Breast Cancer for Life campaign will include an original PSA campaign, featuring cancer survivors sharing their real-life "Living Proofs," someone or something in their lives that helped them confront cancer; a robust site on myLifetime.com; new content on Lifetime on Demand; printed educational materials; point of purchase displays; and high profile screenings and community events. The Network will once again work with its distribution partners and advertising sponsors to reach even more women with the important breast cancer awareness message.

Lifetime also will continue its unparalleled legislative advocacy, championing the bipartisan Breast Cancer Patient Protection Act of 2005 (S.910/H.R.1849). The bill would end the practice of "drive-through" mastectomies, where women are sometimes forced to leave the hospital sometimes just hours following their surgeries. Lifetime has collected more than 22 million signatures on a petition on myLifetime.com urging Congress to take action, which helped build momentum for the first hearing in May with the House Energy and Commerce Health Subcommittee and will be pushing for passage of the legislation this year.

"Living Proof" is produced by Craig Zadan and Neil Meron's Storyline Entertainment and Sony Pictures Television for Lifetime Television. Renee Zellweger, Neil Meron and Craig Zadan ("Chicago"), and screenwriter Vivienne Radkoff ("Tempted," "The Agency") are the executive producers. Dan Ireland ("Mrs. Palfrey at the Claremont," "Whole Wide World," "Passionada") directs from a script written by Radkoff.

Lifetime Networks is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [august 2008]  


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