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Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October
Campaign Showcases October Premiere of Lifetime Original Movie 'Living
Proof' Starring Harry Connick, Jr.
Oscar(R) Winner Renee Zellweger Reteams With Craig Zadan and Neil Meron,
Executive Producers of the Oscar-Winning 'Chicago,' as the Producers for
the Sony Pictures Television Project
NEW YORK, Aug. 18 -- As part of the Network's ongoing
commitment to inform, support and empower women, Lifetime Networks is
gearing up for its extensive, multi-platform 14th annual Stop Breast Cancer
for Life campaign to be launched in October for National Breast Cancer
Awareness Month.
The programming highlight of the 2008 effort is the star-studded
Lifetime Original Movie "Living Proof," starring Harry Connick, Jr.
Produced by Academy Award(R)-winners Renee Zellweger, Craig Zadan and Neil
Meron, and Sony Pictures Television, "Living Proof" is the moving true
story of Dr. Dennis Slamon (portrayed by Connick), the UCLA doctor who
helped develop the revolutionary breast cancer drug, Herceptin, and his
effort to keep the drug trials afloat and save the lives of thousands of
women.
"Living Proof" also stars Amanda Bynes, Tammy Blanchard, Jennifer
Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz,
Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.
In addition to the film, Lifetime's Stop Breast Cancer for Life
campaign will include an original PSA campaign, featuring cancer survivors
sharing their real-life "Living Proofs," someone or something in their
lives that helped them confront cancer; a robust site on myLifetime.com;
new content on Lifetime on Demand; printed educational materials; point of
purchase displays; and high profile screenings and community events. The
Network will once again work with its distribution partners and advertising
sponsors to reach even more women with the important breast cancer
awareness message.
Lifetime also will continue its unparalleled legislative advocacy,
championing the bipartisan Breast Cancer Patient Protection Act of 2005
(S.910/H.R.1849). The bill would end the practice of "drive-through"
mastectomies, where women are sometimes forced to leave the hospital
sometimes just hours following their surgeries. Lifetime has collected more
than 22 million signatures on a petition on myLifetime.com urging Congress
to take action, which helped build momentum for the first hearing in May
with the House Energy and Commerce Health Subcommittee and will be pushing
for passage of the legislation this year.
"Living Proof" is produced by Craig Zadan and Neil Meron's Storyline
Entertainment and Sony Pictures Television for Lifetime Television. Renee
Zellweger, Neil Meron and Craig Zadan ("Chicago"), and screenwriter
Vivienne Radkoff ("Tempted," "The Agency") are the executive producers. Dan
Ireland ("Mrs. Palfrey at the Claremont," "Whole Wide World," "Passionada")
directs from a script written by Radkoff.
Lifetime Networks is the leader in women's television and one of the
top-rated basic cable television networks. A diverse, multimedia company,
Lifetime is committed to offering the highest quality entertainment and
information programming, and advocating a wide range of issues affecting
women and their families. Lifetime Television, Lifetime Movie Network,
Lifetime Real Women and Lifetime Digital (including myLifetime.com) are
part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst
Corporation and The Walt Disney Company.
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