or


[08/21/08 - 06:50 AM]
Espn, Mlb Advanced Media Extend Rights Agreement Through 2013
Under the new agreement, ESPN digital media's coverage of MLB will include live game streaming and expanded online and mobile highlights.

[via press release from ESPN]

ESPN, MLB Advanced Media Extend Rights Agreement Through 2013

Deal Covers Live Game Streaming, Expanded Highlights on Multiple Platforms, Emerging Platforms and Syndication

ESPN and Major League Baseball Advanced Media (MLBAM) have reached a digital rights agreement that will extend and expand their current agreement through 2013. The agreement includes rights for ESPN.com, ESPN360.com, ESPN's mobile initiatives (ESPN Mobile TV, ESPN Mobile Publishing, ESPN MVP), content on emerging platforms including video game consoles, interactive television and portable devices (ex: iTunes/iPod, Zune) and syndication of ESPN-licensed content. The deal also covers all new platforms ESPN creates or develops relationships with through the end of the agreement, and includes digital rights that extend worldwide (except select Asian and Pacific Rim markets). Paired with ESPN and Major League Baseball's most recent television deal and ESPN's deal for exclusive U.S. terrestrial radio rights, the combination represents ESPN's most comprehensive multi-platform collection of baseball rights ever.

"This agreement further solidifies the great relationship we have with Major League Baseball and together with our television deal, allows us to bring the game of baseball to more fans than ever before," said George Bodenheimer, President, ESPN, Inc. and ABC Sports. "Our goal is always to deliver sports to fans across any platform, and this is yet another agreement that fulfills that strategy."

Baseball Commissioner Allan H. (Bud) Selig said, "Major League Baseball is very pleased with this opportunity to enhance our partnership with ESPN. We have a great relationship with ESPN and this new agreement will bring our game to our fans in a variety of new and exciting ways."

More than ever, fans consume sports across multiple media, and over the past five years ESPN has pioneered the strategy of delivering sports wherever and whenever fans seek it. In the past three years alone, ESPN has reached nearly 20 major multimedia rights agreements.

Under the new agreement, ESPN digital media's coverage of Major League Baseball will include:

Live Game Streaming: ESPN360.com, ESPN's signature online TV network, and ESPN Mobile TV can simulcast all Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball telecasts. ESPN digital media platforms will also be able to stream the Home Run Derby and other special MLB events for which ESPN has television rights.

Expanded Online and Mobile Highlights: ESPN.com and its network of global sites will feature more highlights than ever before, and ESPN's Mobile platforms (ESPN Mobile TV, ESPN MVP) will have newly expanded rights to deliver video highlights by themselves and as part of original shows.

Interactive Television: ESPN will work with MLBAM to develop interactive TV applications around baseball games and content.

Interactive Online Applications: ESPN digital media platforms will continue development and enhancement of ESPN GameCast and may develop other interactive applications.

Alternative Platforms: ESPN will be able to deliver MLB content as part of its offerings on alternative platforms, such as content download services like Apple's iTunes Store and console game systems such as Microsoft XBox Live, as well as other platforms which may be developed during the course of the agreement.

Content Syndication: ESPN will have rights to syndicate some of the MLB content including video and data, that it presents on ESPN digital media platforms to ESPN digital media syndication partners.

Online, ESPN has long been a leader in delivering news, information, video and audio. Now, it has developed a similar position as a go-to service for fans on ESPN Mobile.

Digital Video: Each month, fans view video on ESPN.com more than 130 million times. Through its many rights deals ESPN's digital media platforms are able to deliver fans highlights of nearly all major sports including Major League Baseball, NBA, NASCAR, major college sports, global soccer, NHL, major golf and tennis events, major horse racing events, AFL, WNBA, boxing, MMA and much more. In June (the most recent data released), ESPN.com had nearly twice as many unique viewers as its nearest competitor. The site generated 59% of the total streams in the sports video category and 61% of the total time spent viewing. (Nielsen Video Census). The site also draws a 122% higher-than-average concentration of the highly sought and hard to reach 18- to 49-year-old male video-viewing audience.

Mobile: In June, ESPN.com had more than three times the traffic of the second most trafficked mobile Web sports site. So far in 2008, traffic to ESPN's mobile Web site is up 23% when compared to the same period last year (Nielsen Mobile).

Online Audio: Each month, ESPN audio and video podcasts are downloaded more than 7 million times and more than a quarter million listeners for ESPNRadio.com live radio streams.

ESPN also holds television rights for Sunday Night Baseball, Monday Night Baseball, Wednesday Night Baseball and Baseball Tonight through 2013, and exclusive national terrestrial radio rights through 2010 for regular and post-season games (including the World Series), the Home Run Derby and MLB All Star Game.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 05:21 PM]
ABC News Announces Two-Hour Prime-Time Television Event, "The Last Days of Michael Jackson," Airing Thursday, May 24, on ABC
ABC News profiles one of the most influential artists of all time through interviews with the people he knew alongside never-before-seen video from interviews he did with ABC News anchors Barbara Walters and Diane Sawyer.

[05/18/18 - 03:06 PM]
Video: Showtime(R) Debuts Trailer for "Just Another Immigrant"
The 10-episode, half-hour series will air back-to-back episodes on Fridays beginning on June 8 at 9:00/8:00c.

[05/18/18 - 01:37 PM]
TV One to Premiere Season 13 of the Award-Winning Series "Unsung" on Sunday, May 20 at 9 P.M. ET/8C
Upcoming episodes focus on hip-hop artists Special Ed and Digable Planets, songstresses Cheryl Pepsii Riley, Regina Belle, 702 and Michel'le, blues pioneer B.B. King, and R&B crooner Will Downing.

[05/18/18 - 12:12 PM]
Video: Netflix Releases All New Trailer & Key Art for "The Break with Michelle Wolf," Every Sunday Beginning May 27th
Wolf shares a first look of what's to come each week with this trailer: sketches, guests, and jokes Michelle could only get away with on Netflix.

[05/18/18 - 12:08 PM]
Warner Bros. Animation Brings Back Iconic Characters in "ThunderCats Roar"
"ThunderCats Roar" boasts fresh and vibrant character designs along with a dynamic storytelling tone that promises to reignite the passionate fanbase of these iconic characters and introduce the legacy of Thundera to a whole new generation.

[05/18/18 - 10:51 AM]
DreamWorks Animation Television and Netflix Reveal Cast for All-New Original Series "She-Ra and the Princesses of Power"
Aimee Carrero, Karen Fukuhara, Marcus Scribner, AJ Michalka, Lorraine Toussaint, Reshma Shetty, Christine Woods, Jordan Fisher, Vella Lovell, Merit Leighton, Lauren Ash, Genesis Rodriguez and Sandra Oh are all on tap.

[05/18/18 - 10:38 AM]
Jason Aldean, James Bay, Big Sean, Florence + the Machine, Halsey, Dua Lipa, Season 13 Winner Chloe Kohanski and More to Perform on "Voice" Finale
Additionally, the season finale will feature special musical collaborations with the Top 4 finalists, which will be announced soon.

[05/18/18 - 10:02 AM]
FremantleMedia North America to Bring Michelangelo to Hulu with Award-Winning Writer Richard Mason
The series will detail the life of the brilliant and troubled artist, told through a modern lens that delves into the sexuality, relationships, alliances and betrayals in the volatile world of 16th Century Florence.

[05/18/18 - 09:11 AM]
Netflix Inaugurates Jennifer Aniston and Tig Notaro as "First Ladies"
Netflix announced a new film starring Jennifer Aniston as President of the United States and Tig Notaro as The First Lady.

[05/18/18 - 09:01 AM]
"Teen Choice 2018" Airs Live Sunday, August 12, on FOX
The annual event will return for its 20th consecutive year on the network.

[05/18/18 - 08:48 AM]
Khalid and Normani Team Up for the Pepsi(R) Generations Summer Performance of Their Hit Single "Love Lies" at the "2018 Billboard Music Awards" on NBC
They will join previously announced performances from BTS, Camila Cabello, Kelly Clarkson, Ariana Grande, John Legend, Dua Lipa, Jennifer Lopez, Shawn Mendes and Christina Aguilera, featuring Demi Lovato.

[05/18/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Claim Demo Crown
The Alphabet's drama finales inch past CBS's mix of repeats and originals last night.

[05/17/18 - 11:29 PM]
Development Update: Thursday, May 17 - Upfront Notes & More
Updates include: Gillian Anderson, Asa Butterfield to lead Netflix's "Sex Education"; Charter Communications in talks to pick up "LA's Finest"; and Batwoman to debut in The CW's annual "Arrowverse" crossover.

[05/17/18 - 01:51 PM]
Oxygen Media Announces Premiere Dates for Three New Orginal Crime Series
"Buried in the Backyard," "A Wedding and A Murder" and "The Price of Duty" are all on tap next month.