or


[08/25/08 - 02:37 PM]
CBS Consumer Products Ushers in Return of 90210 with Launch of Global Merchandising Campaign
The new "90210" premieres September 2 at 8:00/7:00c on The CW.

[via press release from CBS]

CBS CONSUMER PRODUCTS USHERS IN RETURN OF 90210 WITH LAUNCH OF GLOBAL MERCHANDISING CAMPAIGN

Apparel, Cosmetics and School Supplies From The World's Most Famous Zip Code Headed For U.S. Retail

New York, August 25, 2008 - CBS Consumer Products, a division of CBS Entertainment, announced today the launch of a global licensing program for 90210, the highly anticipated contemporary spin-off of BEVERLY HILLS, 90210. The new 90210 premieres September 2, 2008 (8pm ET/PT) on The CW in the U.S. and debuts in key international markets beginning this fall.

Starting with apparel, cosmetics, fragrances, bags and school supplies in the U.S., the merchandising program will feature iconography from the new series along with retro designs from the original BEVERLY HILLS, 90210. Initial U.S. licensees include LF USA, the U.S. arm of Li & Fung Group, for juniors and girls sleepwear, loungewear, underwear, t-shirts, fashion tops and fleece, that will be distributed by the Giant, Briefly Stated and AME companies. FAB Starpoint will introduce backpacks, bags and back-to-school stationery. Townley will bring the glamour of the Beverly Hills zip code to life through a line of licensed cosmetics, cosmetic accessories and nail products. Initial U.S. products will be available in early 2009.

"90210 has quickly become one of the hottest television properties around the world," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "The global merchandising program will capitalize on the buzz surrounding the new series, delivering trend-right products to fans who aspire to the 90210 lifestyle."

A contemporary spin-off of the iconic drama BEVERLY HILLS, 90210 the new 90210 looks at life through the eyes of Annie Wilson and her brother Dixon, whose first day at West Beverly Hills High School leaves no doubt they're not in Kansas anymore. 90210 is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah ("Freaks & Geeks").

###

About CBS Consumer Products:

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.





  [august 2008]  
S
M
T
W
T
F
S
     


· 90210 (CW)
· FREAKS & GEEKS (NBC)





[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 12:28 PM]
Lifetime Adds "Murder in Mexico: The Bruce Beresford-Redman Story" to September Original Movie Slate
Colin Egglesfield star in the project, which is based on the true story of reality producer Bruce Beresford-Redman.

[08/31/15 - 12:13 PM]
E!'s New Comedy Debate Series "We Have Issues" Premieres Friday, September 18th
Comedians Julian McCullough and Annie Lederman host the series, which will follow "The Soup" on Friday nights.

[08/31/15 - 11:36 AM]
With Big Money on the Line, Auto Auctions Are Anything But "Chummy" in an All New Season of Velocity's "Dallas Car Sharks"
Velocity turns the key on this new 14-episode season with back-to-back premieres on Wednesday, September 16 at 10:00/9:00c and 10:30/9:30c.

[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
Newcomer "Agent X" joins returning series "The Librarians," "Major Crimes" and "Legends."

[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.