JESSE JAMES TAKES ON DEATH-DEFYING CHALLENGES EACH WEEK IN SPIKE TV'S "JESSE JAMES IS A DEAD MAN"

New Series Featuring Automotive And Motorcycle Icon, Jesse James, Slated To Debut Next February

New York, NY, August 27, 2008 � Jesse James takes on the role of a modern-day daredevil in "Jesse James Is A Dead Man," a new, original weekly series on Spike TV premiering in February 2009, it was announced today by Sharon Levy, senior vice president of original series for Spike TV.

"Our goal was to create a new and distinctive series for Jesse that is unlike anything else on television," said Levy. "In this series, viewers will get to experience one of the most fearless guys on the planet in an entirely new way, taking on death-defying physical challenges each week."

Each episode will follow James as he readies himself for a different death-defying challenge. Preparing for the risky challenge can often be as dangerous as the challenge itself as he endures a battery of tests to prepare. With CGI effects, viewers get a taste of the enormity of the stunt, revealing the physiological stress James' body will endure.

Some of the dangerous challenges he'll be facing include the harrowing, grueling and lawless off-road race, the Baja 500, and hitting over 200 mph on a Nitro bike supercharged by ultra-combustible nitro-methane fuel.

Ten weekly one-hour episodes of "Jesse James Is A Dead Man" will be produced by BASE Productions ("Sports Science," "Fight Science") with Jesse James and his production company, Payupsucker Productions, serving as an executive producer. Spike TV signed James to a multi-year talent deal in October 2007, and this project represents his first series with the network.

Jesse James is a custom bike and car builder, producer, publisher, television host and restaurateur. In 2000, James started his TV career with Discovery Channel's "Motorcycle Mania," and in 2002 produced and starred in the international television hit, "Monster Garage." Before his TV gigs, James started West Coast Choppers by doing what he loved, building motorcycles in his mom's garage. As an expert welder, Jesse produces only 12-14 bikes a year, making a very long wait list for his coveted custom machines.

More recently, Jesse established his own production company, Payupsucker Productions, and in 2004, he became publisher of Garage Magazine and launched Payupsucker Publications. In 2006 he opened an eco-friendly burger joint, Cisco Burger in Long Beach, CA.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.