[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]


CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.

  [october 2008]  


[12/01/15 - 05:40 PM]
ABC's "Marvel's Agent Carter" Season Premiere Moves to January 19
Due to the scheduling of the State of the Union Address on January 12, "Marvel's Agent Carter" will return for a second season of adventure and intrigue on a new date.

[12/01/15 - 12:13 PM]
Hollywood's A-List Heads to Ovation TV for No-Holds-Barred Interview Show, "Los Angeles Times' The Envelope"
The series is hosted by Rebecca Keegan and Mark Olsen who sit down with the year's critically acclaimed directors and actors for an in-depth discussion of their awards-worthy films and the filmmaking process.

[12/01/15 - 12:10 PM]
truTV Expands Scripted Slate with Pre-Launch Renewal of "Those Who Can't," And Begins Development on Three New Scripted Projects
"Those Who Can't" centers on a trio of trouble-making high school teachers played by show creators and executive producers Adam Cayton-Holland, Andrew Orvedahl and Ben Roy.

[12/01/15 - 11:46 AM]
"War & Peace" Reimagined for a New Generation Premieres on Lifetime, A&E and History January 18
The epic features an award-winning cast including Paul Dano, Lily James, James Norton, Jim Broadbent, Gillian Anderson and others.

[12/01/15 - 10:49 AM]
TV One Celebrates Eddie Murphy in PBS' "18th Annual Mark Twain Prize for American Humor" Special This Friday, December 4 at 8 P.M. ET
Originally broadcast on PBS stations nationwide, the special taped at The John F. Kennedy Center for the Performing Arts and features star-studded appearances by leading entertainers and comedians.

[12/01/15 - 10:13 AM]
Video: Starz Releases First Look at "Outlander" Season Two
The Season Two teaser is the first release for Starz' 25 Days of #OutlanderOfferings.

[12/01/15 - 10:07 AM]
"Behind the Magic: Snow White and the Seven Dwarfs" to Air on ABC, Sunday, December 13
Ginnifer Goodwin narrates the one-hour special, which explores the moment where folklore met filmmaking.

[12/01/15 - 09:46 AM]
An All-New "The Biggest Loser" Returns January 4 with a New Host, Theme, Logo, Gym and Format and Eight Compelling Contestant Teams of Two
Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories.

[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[12/01/15 - 08:06 AM]
Video: Netflix Presents "A Very Murray Christmas"
In just 4 days, Bill Murray and his celebrity friends will bring joy and laughter to people all around the world with the Netflix original holiday special.

[12/01/15 - 07:41 AM]
"Bolshoi Babylon," An Unprecedented Inside Look at the Famed Russian Ballet Company in the Wake of Scandal, Debuts Dec. 21 on HBO
The film was previously slated to debut the week prior on Monday, December 14.

[12/01/15 - 07:35 AM]
Nickelodeon Presents Series Finale of Landmark "Nick News with Linda Ellerbee," Commemorating 25 Years on Air, Tuesday, Dec. 15, at 8PM (ET/PT)
Ellerbee, who has announced her retirement, will highlight some of Nick News' most poignant episodes and discussions, while presenting the story and philosophy behind the award-winning series.

[12/01/15 - 07:30 AM]
Juanes, Seth MacFarlane and Trisha Yearwood Added to Lineup for "Sinatra 100 - An All-Star Grammy Concert," Sunday, Dec. 6 on CBS
They join previously announced performers Tony Bennett, Garth Brooks, Zac Brown, Harry Connick, Jr., Celine Dion, Alicia Keys, Lady Gaga, John Legend, Adam Levine, Carrie Underwood and Usher.

[12/01/15 - 07:03 AM]
Luke Bryan, Wiz Khalifa featuring Charlie Puth, and Demi Lovato to Perform in Times Square During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2016"
They join previously announced performers One Direction, who will headline the Billboard Hollywood Party in Los Angeles.

[12/01/15 - 06:51 AM]
Video: MTV Reveals Stunning Opening Title Sequence for "The Shannara Chronicles"
The show open features powerful and stunning visuals of the post-apocalyptic world of "Shannara," harmonized with artist Ruelle's haunting hit song, "Until We Go Down."