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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.

[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· EX LIST, THE (CBS)









[04/23/14 - 06:56 PM]
ESPN's 2014 "Monday Night Football" Schedule
The 45th season will kick off with a doubleheader Monday, September 8 - New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. / 7:15 p.m. PT).

[04/23/14 - 06:40 PM]
21st NFL on FOX Schedule Unveiled
It's a season of firsts once the action gets underway as FOX Sports becomes the only NFL broadcaster to cover two games from London in the same season, the first of which features the earliest kickoff in NFL history.

[04/23/14 - 05:03 PM]
2014 "Thursday Night Football" Broadcast Schedule Announced
The 16-game Thursday Night Football schedule kicks off on September 11 with Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday double-header on December 20.

[04/23/14 - 05:02 PM]
2014 NBC "Sunday Night Football" Schedule Announced
Highlights include 19 primetime games, including the NFL's opening game of the season, NFL Kickoff 2014 and NBC's annual Thanksgiving night game.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 12:35 PM]
NBC Sports Group to Present All Team USA Games from 2014 IIHF World Hockey Championship
Live coverage begins on NBCSN on Friday, May 9 at 1:30 p.m. ET when Team USA faces Belarus in the first of seven preliminary-round matches, which will all air live on NBCSN.

[04/23/14 - 11:23 AM]
VH1 Announces Hot New Summer Lineup
Highlights include the return of "Hit the Floor" as well as newcomers "I Love The 2000s," ""Make or Break: The Linda Perry Project," "Dating Naked" and "LeAnn & Eddie."

[04/23/14 - 11:10 AM]
Bravo Media Expands Scripted Programming Developing "All the Pretty Faces" from Executive Producer Jennifer Garner and Warner Horizon Television
The project is a dramedy-mystery centered on two warring families engaged in an epic, decades-long feud.

[04/23/14 - 11:09 AM]
Sam Register Promoted to President, Warner Bros. Animation and Warner Digital Series
Current WBA television series developed and supervised by Register include "Teen Titans Go!" and "The Tom and Jerry Show."

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 10:30 AM]
"SNL" Finishes Out the Season with Three Star-Studded Back to Back Shows
Look for Andrew Garfield on May 3, Charlize Theron on May 10 and Andy Samberg on May 17.

[04/23/14 - 10:26 AM]
Honda Indy Grand Prix of Alabama Highlights Motorsports Coverage on NBCSN This Week
NBCSN's presentation of the Indy Grand Prix of Alabama begins Sunday at 1 a.m. ET with qualifying.