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[10/03/08 - 09:06 AM]
Love Is in the Air: CBS Whips Up a Whimsical Campaign to Promote the New Fall Show, "The Ex List"
"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said CBS's Anne O'Grady.
[via press release from CBS]

LOVE IS IN THE AIR: CBS WHIPS UP A WHIMSICAL CAMPAIGN TO PROMOTE THE NEW FALL SHOW, "THE EX LIST"

CBS Partners with 1-800-FLOWERS.COM to Launch The First Official "Ex Day" to Reconnect with an Ex

The Network Spearheads an Engaging Facebook Application to Create One's Own Virtual and Interactive "Mr. Right"

Additional Outreach Includes Specialized "Dating and Ditching" Zagat Guides, Online Horoscopes and Buzz-Worthy Wild Postings

To promote the new fall series THE EX LIST, the CBS Marketing Group has created a diverse set of promotions to win potential viewers' hearts. Between a partnership with 1-800-FLOWERS.COM to launch the first official "Ex Day," a Facebook application that provides members with a means of creating one's own virtual and interactive "Mr. Right," online horoscopes, wild postings and "Dating and Ditching" Zagat Guides, CBS has all of the bases covered to target potential viewers.

"THE EX LIST is about the ins-and-outs of life, love and dating, and our promotions are designed to reflect that," said Anne O'Grady, Executive Vice President, CBS Marketing. "Whether they're out on the town with a date or with pals, posting profiles online or just cruising the Web, we set out to help young women have more fun on the dating scene while growing awareness of the show."

THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she has already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Playing upon the theme of "looking for love," CBS has developed a set of tools to assist young women on the dating scene, including:

�� "Ex Day" -- Those who have a hankering to follow Bella's lead and reach out to an old flame will now have an easy way to do so, thanks to the first official "Ex Day" on Thursday, Oct. 16, 2008, sponsored by CBS and 1-800-FLOWERS.COM. Through an extensive multi-media campaign spanning radio, television, the Internet, and in-store promotions, people will be encouraged to reconnect with an ex by sending him or her a special "Ex Bouquet." The bouquets will be available through 1-800-FLOWERS.COM and its network of professional florists nationwide.

�� Facebook -- Also in the online realm, CBS has created an application that drives users to a dedicated "The Ex List" page on Facebook where members can build their own "Mr. Right" and begin a virtual relationship, interacting with him via emails, text messages and virtual gifts. Mr. Right will even invite fans on a virtual date to watch the show together on Friday nights.

�� Zagat Guide -- A customized THE EX LIST Zagat Guide to "Dating & Ditching" listing the ideal bars and restaurants for reconnecting with an ex or meeting new people. Categories include: "First Dates," "Girls' Night Out" and "Meet for a Drink."

�� Horoscopes -- CBS is also sponsoring a THE EX LIST branded romance horoscopes widget.

�� Wild Postings -- Billboards and posters showing the face of Elizabeth Reaser, and the words "Have you dated this woman?" direct people to call 1-877-7-BELLA-1 or visit haveyoudatedthiswoman.com, where they receive a message from Bella Bloom inviting them to watch the show.

THE EX LIST, a new series which stars Elizabeth Reaser, Rachel Boston, Adam Rothenberg, Alexandra Breckenridge and Amir Talai, premieres on Friday, Oct. 3 (9:00-10:00 PM, ET/PT) on the CBS Television Network.





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· EX LIST, THE (CBS)




[10/11/26 - 12:08 AM]
FOX Entertainment Global Accelerates Worldwide Expansion of Hit Survival Format "Extracted" with New Malaysia Production Hub
The new hub, where season three of FOX's U.S. network series just wrapped, combines one of the world's most dramatic natural survival environments with a specialized, state-of-the-art production ecosystem designed specifically for international format licensees.
[10/10/26 - 04:45 PM]
Video: Prime Video Unveils New Trailer for "Blade Runner 2099" at New York Comic Con
All eight episodes will premiere on November 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

[10/10/26 - 03:56 PM]
"Percy Jackson and the Olympians" Returns to New York Comic-Con with Walker Scobell on the Main Stage to Talk Season Three
During the panel, Scobell announced that season three will have a two-episode premiere on November 20, followed by two new episodes dropping each week on Disney+ and Hulu.
[10/10/26 - 01:20 PM]
"Star Trek" Beams Into the Big Apple to Celebrate "Star Trek: Starfleet Academy" and 60 Years of the Iconic Franchise at New York Comic Con
Bill Nighy and Rosemarie DeWitt will guest star in the upcoming season, which will premiere March 2027 on Paramount+.
[10/10/26 - 09:30 AM]
"Bob's Burgers" Hulu-Exclusive Holiday Short to Premiere December 7
In "On the Fort Day of Christmas," a record-breaking Christmas snowstorm means one thing to the Belcher kids - a record-breaking Christmas snow fort.
[10/09/26 - 05:00 PM]
Adult Swim's Acclaimed Animated Thriller "Common Side Effects" Returns January 24
The news was announced today at New York Comic Con by co-creators Joe Bennett and Steve Hely.
[10/09/26 - 03:18 PM]
All Seasons of "The Walking Dead" Series Available on AMC+ for the First Time Ever, Beginning January 7
The pop culture phenomenon, which launched a television franchise, joins AMC+'s "The Walking Dead Universe" Collection, including all six spin-off series, totaling 371 episodes, as well as exclusive specials, bonus episodes, behind-the-scenes content, Comic-Con panels and more.

[10/09/26 - 03:02 PM]
News from AMC Global Media's New York Comic Con Panels
Highlights include premiere windows for the new seasons of "Anne Rice's Mayfair Witches" (Wednesday, December 30) and "The Walking Dead: Daryl Dixon" (February 2027).
[10/09/26 - 11:15 AM]
Video: Prime Video Unveils Explosive Teaser and Premiere Date for New Original Series, "Bloodaxe" from the Creator of "Vikings"
All eight episodes will premiere Wednesday, January 20, 2027 exclusively on Prime Video in more than 240 countries and territories worldwide.
[10/09/26 - 09:14 AM]
Avatar Takes to the Stage at New York Comic Con - "Avatar: Seven Havens" Renewed for Books 3 and 4, New Animated Series "Avatar Kuruk: Wave of Chaos" Coming to Paramount+
In "Avatar Kuruk: Wave of Chaos" a rebellious teenage Avatar bucks thousands of years of tradition by choosing to learn the four elements through globetrotting adventures, staying one step ahead of his angry teacher, rowdy pirates, and chaotic spirits - all while helping the world in his own unique ways.

[10/09/26 - 09:01 AM]
Season Two of "Little House on the Prairie" Wraps Production and Rounds Out Cast
Season two follows the next book in the series, "On the Banks of Plum Creek."
[10/09/26 - 06:01 AM]
Date Announcement: "Dragon Ball Super: Beerus" Premieres Oct. 11 - Enhanced Version of the Hit Anime Comes to Hulu
Featuring more immersive battle sequences and an even more faithful representation of the original manga, "Dragon Ball Super: Beerus" offers both long-time fans and new audiences a fresh way to experience one of anime's most celebrated stories.
[10/09/26 - 06:01 AM]
Apple TV Unveils First Look at "Prodigies," New Series Starring Will Sharpe and Ayo Edebiri
The seven-episode season premieres globally on Wednesday, February 10, 2027 with two episodes, followed by one episode weekly until March 17, 2027.
[10/09/26 - 05:11 AM]
Netflix Announces a Fictional Miniseries Inspired by the Daniel Sancho Case
Produced by Bambú Producciones, the as-yet-untitled miniseries is executive produced by Ramón Campos.
[10/09/26 - 05:01 AM]
"Under Siege" Arrives on Netflix on November 6
The fictional series is inspired by true and publicly known events that took place on November 6 and 7, 1985, and recounts the siege of the Palace of Justice by an M-19 guerrilla commando and the subsequent retaking of the building by the Colombian Army.