SALMA HAYEK TO RECUR ON NBC'S TWO-TIME EMMY-WINNING "30 ROCK"

NEW YORK - October 10, 2008 - Salma Hayek ("Ugly Betty," "Frida") will recur as "Elisa," Jack Donaghy's (Alec Baldwin) new love interest on NBC's two-time Emmy Award-winning comedy "30 Rock."

"Salma is truly a gifted talent and an incredible force in our industry," said Teri Weinberg, Executive Vice President, NBC Entertainment. "I've had the privilege of working with her and I can't wait to see what comedic sparks fly with our brilliant '30 Rock' cast."

"I have been a fan of Tina's talent, both as an actress and a writer, since working with her years ago on 'SNL.' I am so excited to be part of such an intelligent, funny show, as well as working with the brilliant Alec Baldwin and the rest of the cast of '30 Rock,'" said Hayek.

"Salma is smart, funny, and gorgeous. I think she will be a great strong presence opposite Jack Donaghy," said Emmy Award-winning Tina Fey, creator, executive producer and star of "30 Rock."

"30 Rock" premieres on October 30 (Thursday, 9:30-10 p.m. ET).

Hailed by Entertainment Weekly as not only "the best comedy on TV this year" but "simply the best TV," the Emmy award-winning comedy "30 Rock" is told through the comedic voice of Tina Fey ("Liz Lemon") and features Alec Baldwin ("Jack Donaghy") as a top network executive and Tracy Morgan ("Tracy Jordan") as the unpredictable star of Lemon's hit variety show, "TGS with Tracy Jordan." Lemon constantly has her hands full, juggling corporate interference from Donaghy and off-the-handle star antics from Jordan, all while attempting to salvage her own personal life.

Also rounding out the cast are Jane Krakowski ("Jenna Maroney") as the co-star of "TGS"; Scott Adsit ("Pete Hornberger") as the variety show's producer; Jack McBrayer ("Kenneth the Page") as the over-eager and effortlessly endearing NBC page; Judah Friedlander ("Frank") as the sardonic slacker on the writing staff; Katrina Bowden ("Cerie") as Lemon's young, flighty assistant; and Keith Powell ("Toofer") as the sophisticated yet sarcastic, Harvard-alum writer.

"30 Rock" has received both the 2007 and 2008 Emmy Award for Outstanding Comedy Series, the Producers Guild Awards' Danny Thomas Producer of the Year Award in Comedy Episodic Television, a Writers Guild Award for Outstanding Writing for a Comedy Series and a Television Critics Association for Outstanding Achievement in Comedy. Also recognized by the AFI Awards as one of 10 Most Outstanding TV Programs of the Year, "30 Rock" was honored with nominations by the People's Choice Awards for Favorite New Comedy Series. Both Fey and Baldwin received the Emmy, Golden Globe, SAG and TCA Awards for their portrayals of Lemon and Donaghy respectively.

"30 Rock" is from Broadway Video and Little Stranger, Inc. in association with Universal Media Studios. The executive producers are Lorne Michaels ("Saturday Night Live"), Fey, Marci Klein ("Saturday Night Live"), David Miner ("Human Giant") and Robert Carlock ("Friends").