[10/13/08 - 09:39 AM]
NBC Universal Cable Had Record-Breaking 3q 2008
Bravo, CNBC, MSNBC, Oxygen, Sci Fi and USA spin the numbers for the third quarter of 2008.

[via press release from NBC]


Every Network - Both News and Entertainment - Broke Ratings Records

MSNBC is Fastest Growing in All of Cable; CNBC Posts Best-Ever Third Quarter

Oxygen and Bravo are The Fastest Growing Top 30 Ad-Supported Cable Entertainment Networks Among Women 18-49 in Prime

USA Number 1 in Key Demos, Sci Fi Number 5 For P25-54 Among All Cable Entertainment Nets

NEW YORK - October 13, 2008 - The cable networks of NBC Universal - Bravo, CNBC, MSNBC, Oxygen, Sci Fi and USA - all broke ratings records in the third quarter of 2008. Year over year ratings growth soared on MSNBC (up 48 per cent P2+) and Oxygen (up 47 per cent P18-49), with all nets showing strong ratings growth. The news and entertainment networks reached a combined audience of nearly 222 million viewers (P2+), accounting for 88 per cent of all persons (P2+) in U.S. cable television households.

"We are incredibly pleased with the performance of the Cable Entertainment group," said Jeff Gaspin, President and COO, Universal Television Group. "Growth like this is remarkable when it happens for a short period, but to sustain it for as long as we have is a testament to the extraordinary teams we have in place and the strength of our content."

"This is an exciting time at MSNBC, as we've experienced historic growth," said Phil Griffin, President of MSNBC. "We've had incredible performance this quarter and the addition of Rachel Maddow has solidified our primetime schedule."

"CNBC had its best third quarter ever" said Mark Hoffman, President of CNBC. "We delivered business news, data and analysis in real-time to viewers and users on multiple platforms all over the world while offering our clients unmatched customized advertising solutions that reach the most educated and affluent audience on TV."

On the news and information networks, CNBC had its best-ever 3Q delivery for Business Day (M-F 5AM - 7PM) in total viewers up +26% from 3Q 07 and its best overall quarter since 1Q 01. In adults 25-54, Business Day was up +19% from 3Q 07, with the net's best 3Q since 2000 and its best overall quarter since 1Q 07. Prime had its best 3Q in total viewers since 2002, up +15% over 3Q 07 (144,000). The M-F Prime (M-F 7P-2A) was up +11% over 3Q 07 in adults 25-54, with its best 3Q since 2001. Weekend programming was strong as well with Saturday Prime (M-F 7PM -2AM), was up +22% over 3Q 07 in adults 25-54 and 30% in total viewers while Sunday Prime up +67% in adults 25-54 over 3Q 07 and 57% in total viewers.

In 3Q, MSNBC was the fastest growing network in all of cable, up 48 percent vs. 3Q 07. MSNBC's "Countdown" had its best-ever quarterly delivery (425,000 P25-54 and 1,240,000 P2+). "The Rachel Maddow Show" is off to an incredibly strong start, beating "Larry King Live" in the first two weeks with P25-54 (556 vs. 551). In addition, the 2nd week of "Maddow" beat "Larry King" in total viewers (1,720 vs. 1,678). In the four weeks since her debut, "The Rachel Maddow Show" is up 238% vs. the same weeks in 2007.

On the entertainment cable side, USA had its best-ever quarterly delivery in P25-54 and five of its original series delivered over two million in both demos (P18-49 and P25-54) - unprecedented for any cable network. With 3Q 08, USA continues its winning streak with nine straight quarters as the #1 ad-supported entertainment network in basic cable. The quarter also continues USA's year of "best ever" quarters with 4Q07 the network's best 4Q ever, 1Q08 the best 1Q, 2Q 08 the best 2Q and 3Q 08 the best 3Q ever. Additionally, USANetwork.com had its most successful quarter ever attracting more uniques and visits and delivering more video streams and page views than any other quarter in its reported history.

Sci Fi continued to expand its demo base with its best 3Q in all key female demos and younger viewers and showed tremendous growth for its veteran originals. "Eureka" and "Ghost Hunters" had their best overall seasons ever. The network ranked among the top entertainment networks for both P18-49 (#6) and P25-54 (#5), seeing double-digit growth in both key demos. This marked Sci Fi's most watched third quarter ever among total viewers (P2+), showing a double-digit increase versus Q3 2007. The award-winning SCIFI.com also scored high with its best 3Q ever in uniques, page views, visits and streams.

On pace to record its highest rated year ever, Bravo again broke ratings records on-air and online earning the highest quarter in network history among adults 18-49 and total viewers in primetime. With the most engaged, upscale and educated audience among all cable networks, Bravo marked 12 consecutive quarters of year-over-year growth among adults 18-49, increased viewership with each original franchise cycle in 3Q ("Top Design," "Project Runway," "Flipping Out," "Shear Genius," Kathy Griffin: My Life on the D-List" and Million Dollar Listing") and is currently the fastest growing top 30 ad-supported cable entertainment network among women 18-49.

And Oxygen celebrated its most successful quarter ever for both primetime and total day, making it the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in 3Q 2007) for W18-49. The network is also the fastest growing cable network for P18-49 among the top 40 ad-supported entertainment cable networks.

Among scripted series, USA's "Burn Notice" ranked number one among P18-49. For the quarter NBC Universal Cable Entertainment had five of the top six scripted series in P25-54, 62 of the top 100 entertainment telecasts in P18-49 and 64 of the top 100 entertainment telecasts in P25-54 (excluding all sports and news telecasts).

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

  [october 2008]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.