OXYGEN.COM TO AIR WORLD PREMIERE OF COOLIO VIDEO FOR NEW SINGLE 'BOYFRIEND'

VIDEO DEBUTS IN CONJUNCTION WITH UPCOMING PREMIERE OF OXYGEN'S NEW DOCU-SERIES "COOLIO'S RULES"

NEW YORK � October 13, 2008 � On October 15, Oxygen.com will feature the world premiere of the music video for "Boyfriend," the first single off Grammy Award-winning artist Coolio's latest album, "Steal Hear," which hits stores on October 21. The video's debut coincides with the upcoming premiere of Oxygen's new docu-series "Coolio's Rules" on Tuesday, October 28 at 10pm (ET/PT) and will be highlighted on Oxygen.com's special micro-site devoted to the show (http://www.oxygen.com/tvshows/coolio/ )

"Coolio's Rules" presents a rare and intimate look inside the life of the Platinum-selling rap artist as he tries to maintain some semblance of a family life, living with four of his kids, while juggling his re-emerging music career and his entrepreneurial venture into the catering business. On October 15 at 11pm (ET/PT), Oxygen will air the "Coolio's Rules Preview Special," a 30-minute sneak peek at some of this season's highlights.

In addition to offering a first look at Coolio's new music video, the Oxygen.com micro-site will enrich fans' experience of the show with exclusive photo galleries and cast interviews; Coolio recipes; games and quizzes; message boards, blogs, and more.

Coolio, the multi-talented Grammy Award winning and multi-platinum selling artist, composer and actor, is one of the most popular and successful rappers worldwide. To date, Coolio has sold over 27 million records globally and has performed in concerts to adoring fans around the world. Coolio won a GRAMMY Award in 1996 for Best Rap Performance, Solo, for his international hit single, "Gangsta's Paradise," which also was featured in the "Dangerous Minds" soundtrack. That song has sold over 4 million copies and was Billboard magazine's #1 single of 1995. Coolio also has won an American Music Award, three MTV Music Video Awards, two Nickelodeon Kids' Choice Awards and a World Music Award. Coolio's new long-awaited album "Steal Hear" will be released on October 21. In addition to the release, Coolio stars, writes music for and executive produces "Coolio's Rules."

"Cooio's Rules" is executive produced by Coolio, Chris Coelen, Greg Goldman, Andrew Hoegl, Jonathan Singer, Susan Haber and co-executive produced by Mike Duffy for RDF USA and Scott Cooper.

About RDF USA:

With large offices in both Los Angeles and New York, RDF USA is one of the largest and fastest-growing production companies in the world. RDF USA is led by Chris Coelen, CEO, a former partner at United Talent Agency who ran the international and alternative television packaging divisions. Since its launch, RDF USA has produced series such as "Don't Forget the Lyrics" (Fox), "Wife Swap" (ABC), "Secret Millionaire" (Fox), "How to Look Good Naked" (Lifetime), "Dance Machine" (ABC), "Ladette to Lady" (MTV), "The Two Coreys" (A&E), "Coolio's Rules" (Oxygen), "The Royal Family" (special edition of 20/20, ABC), "JK Rowling Special" (ABC), "Shaq's Big Challenge" (ABC), "Banzai" (G4) and "Ice-T's Rap School" (VH-1).

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "Coolio's Rules," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."