[10/14/08 - 09:09 AM]
CBS and 1-800-FlowerS.com(R) Team Up to Create "Ex Day"
The "Ex List"-inspired bouquets "give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest."

[via press release from CBS]


NEW YORK and CARLE PLACE, NY, Oct. 14 - The CBS Marketing Group and 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS), the world's largest florist and leading multi-channel retailer, today announced an initiative to create "Ex Day" ?? a brand new holiday on October 16 ?? designed to "let love bloom again" and bring new life to past relationships through a special "Ex Day" bouquet.

Inspired by the new CBS series THE EX LIST, the bouquets give those who long for the good old days with an ex an easy and fun way to reconnect with a past romantic interest. According to a recent study by Wakefield Research, 39% of people feel they let "the One" get away, and more than 2 in 5 Americans still have romantic feelings for an ex.. Tapping into an American impulse to reconnect with a past love, the Ex BouquetTM sends a heartfelt and understated message and can be delivered same day at the click of a mouse, thereby eliminating the stress of an awkward "ex encounter."

Crafted from fresh carnations, Gerbera daisies, Asiatic lilies, daisy poms and button poms, the aromatic arrangement says, "How have you been?" in muted green and white hues. The bouquets are available through 1-800-FLOWERS.COM and its network of professional BloomNet� florists nationwide.

"Some people may yearn to get back in touch with �the One' who got away, while others are just looking to re-establish a friendship with someone who once played a significant role in their lives," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "Ex Day creates the ideal platform for consumers to get in touch with a special someone from the past and in an appropriate and meaningful way."

"The Ex Bouquet is a fun way to extend an olive branch in the form of flowers to a special someone from the past," said Anne O'Grady, Executive Vice President, CBS Marketing. "This promotion is designed to help people reconnect and rekindle their relationships, while bringing added exposure to THE EX LIST."


THE EX LIST stars Elizabeth Reaser as Bella Bloom, an attractive flower shop owner who learns from a psychic that she's already dated her future husband. With the help of her friends, Bella goes on a quest to find this mystery man from her past. Watch it Friday nights on the CBS Television Network (9:00-10:00 PM, ET/PT). For more information, please visit: http://www.cbs.com/primetime/the_ex_list/

About CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total primetime network lineup was watched by nearly 100 million people a week during the 2007/2008 season. The Network has the Number One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND A HALF MEN; and Number One daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS� (1-800-356-9377 or http://www.1800flowers.com/), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers�." collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet� (file:///C:/Documents%20and%20Settings/kjorgensen/u3100/Local%20Settings/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK62/www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory� (1-800-541-2676 or http://www.thepopcornfactory.com/); exceptional cookies and baked gifts from Cheryl&Co.� (1-800-443-8124 or http://www.cherylandco.com/); premium chocolates and confections from Fannie May� confections brands (http://www.fanniemay.com/ and http://www.harrylondon.com/); gourmet foods from Greatfood.com� (http://www.greatfood.com/); wine gifts from Ambrosia� (http://www.ambrosia.com/); gift baskets from 1-800-BASKETS.COM� (http://www.1800baskets.com/) and DesignPac as well as Home Decor and Children's Gifts from Plow & Hearth� (1-800-627-1712 or http://www.plowandhearth.com/), Wind & Weather� (http://www.windandweather.com/), HearthSong� (http://www.hearthsong.com/) and Magic Cabin� (http://www.magiccabin.com/). 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

  [october 2008]  


[10/24/16 - 02:45 PM]
"Frozen," Walt Disney Animation Studios' Blockbuster Film, Makes Its Network Broadcast Premiere on ABC This Holiday Season
Look for "The Making of Frozen: A Return to Arendelle" that same night, Sunday, December 11 on the Alphabet.

[10/24/16 - 02:19 PM]
Video: MTV's "Sweet/Vicious" First Look Promos!
MTV's new series starring Eliza Bennett and Taylor Dearden and created by Jennifer Kaytin Robinson premieres November 15.

[10/24/16 - 01:21 PM]
TLC & Discovery Family to Premiere "Unichef: Uniting Through Food" on Thursday, November 17
The special will premiere at 7/6c on TLC followed by an encore presentation at 9/8c on Discovery Family Channel.

[10/24/16 - 01:20 PM]
Louis C.K., Ryan Reynolds, Tracy Morgan and More Join the Guest List as TBS's "Conan" Heads to New York for a Week of Shows
It will also continue O'Brien's string of innovative road show broadcasts from cities across the United States and around the globe.

[10/24/16 - 12:38 PM]
Food Network Gets Festive for the Holidays with the Return of "Cake Wars: Christmas"
Jonathan Bennett hosts the six hour-long episodes filled with the most over-the-top Christmas cake confections ever seen.

[10/24/16 - 11:21 AM]
Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" 2016 Original Movie Premieres
"Love Always, Santa" will kick things off Sunday, November 6 on the cable channel.

[10/24/16 - 11:15 AM]
National Geographic Channel Announces Unprecedented and Historic Global Release of "Before the Flood"
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe.

[10/24/16 - 10:26 AM]
"Underfire: The Untold Story of PFC. Tony Vaccaro," Recounting the Life of a WWII Combat Infantryman and War Photographer, Debuts Nov. 14 on HBO
The film chronicles the life and vision of this remarkable man, exploring how photography defines the way the public perceives armed conflict, and revealing the sheer difficulty of survival while taking photos in a war zone.

[10/24/16 - 10:26 AM]
The CW Orders New Seasons of "Whose Line Is It Anyway?," "Penn & Teller: Fool Us," and "Masters of Illusion" for Summer 2017
The new seasons of these series will return as part of The CW's 2017 Summer schedule, with dates and times to be announced later.

[10/24/16 - 10:23 AM]
Video: Four New Promos for FX's New Drama Series "Taboo" Starring Tom Hardy
The new original series from Tom Hardy and Ridley Scott premieres early 2017.

[10/24/16 - 10:09 AM]
Video: Amazon Releases Retro 80s Commercial for "Red Oaks" Season 2
Look for the new season to premiere on Amazon Prime Video November 11.

[10/24/16 - 09:13 AM]
Amazon Original Series "The Grand Tour" Announces Studio Recording in Nashville, TN
"The Grand Tour" will launch in 4K on Friday, November 18 exclusively for Amazon Prime members.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/24/16 - 07:55 AM]
Mike Tirico to Make Horse Racing Debut as Host of NBC's Primetime Coverage of the 2016 Breeders' Cup
"What a great event and venue for my maiden voyage with our incredibly talented horse racing team," Tirico said.