MTV AND DIDDY SERVE UP BONUS EPISODES OF HIT REALITY SERIES "MAKING THE BAND" FOR EARLY 2009
Revealing the Fate of Danity Kane, Following the Journey of Day26 &
Solo Artist Donnie Klang's Climb to The Top
New York, New York �October 15, 2008 � With the future of Danity Kane still up in the air, Day26 pursuing their dreams and Donnie Klang working his way to the top, where do they go from here? MTV is extending the drama into 2009 with bonus episodes of the hit reality series "Making The Band." The saga will continue with the remaining members of Danity Kane, their label mates Day26 and Donnie Klang as they all embark on the next phases of their Bad Boy careers.
The extended season will pick-up where the last one left off�Following all the drama and turmoil from the cliffhanger on the live finale. Fans will catch-up with Day26 as they go out on their own and experience what it's like to be the opening act for more established recording artists. Can they stay focused and make it on their own without the support of their label mates? Donnie Klang will continue to strive and prove to Diddy that he has what it takes to be a solid solo artist and go on tour with more well known musical acts. Will the hectic pace of the music business put too much strain on Dawn and Que's romance or will it make their love stronger? The Danity Kane story will continue to unfold after Diddy's shocking decision to remove Aubrey and D. Woods from the group. Will the Band live on without them? Will Aubrey and D. Woods return to Danity Kane? The bonus episodes will follow MTV's favorite "Making The Band" artists as they give it all they have while trying to remain true to themselves in the process.
At last night's "Making The Band 4" live finale the anxiety was at an all time high. MTV News correspondent Sway hosted one of the most controversial season finales' in "Making The Band" history. Media mogul Diddy talked to fans and answered questions about his recent decision to shake up his platinum selling artists Danity Kane. The season finale ended bitter sweet, leaving Danity Kane fans shocked at the outcome and wondering what lies ahead. Day26 and Donnie Klang were speechless and concerned for their own futures after seeing how quickly their friends and label mates can go from being on top to struggling to stay in the game.
"Diddy is a master star maker and a genius at creating drama. With the cliffhanger ending on this season of �Making the Band,' we just knew the saga had to continue," said Tony DiSanto, EVP Series Development & Programming, MTV. "There is so much more story to tell, amazing music and great drama to come. With Diddy you never quite know exactly what's next�But it's pretty certain you won't be able to take your eyes off!"
The full season of MTV's "Making The Band 4, Season 3"ranked #1 in its time period (Tue/9-10pm) among F12-34 across all cable and has reached 49 million total viewers (P2+) with over 25 million viewers from our P12-34 core demographic. The "Making The Band 4, Season 3" finale on October 7th posted a 2.1 rating and ranked #1 in its time period among F12-34 across all cable competition.
Sean "Diddy" Combs, Ted Iredell and Perry Dance serve as executive producers. Jacquelyn French is the MTV executive overseeing �The Making The Band' franchise. Francesca Spero is Producer for Bad Boy Entertainment.
SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 38 oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.