or


[10/17/08 - 03:25 PM]
BET Networks Secures Advertising and Promotional Partnerships with Nike, Myspace Music, Comcast, Toyota, Alltel Wireless and FOX Searchlight in Support of the 'BET Hip Hop Awards '08'
Among the promotions: BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker.

[via press release from BET]

BET Networks Secures Advertising and Promotional Partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight in Support of the 'BET HIP HOP AWARDS '08'

The "BET HIP HOP AWARDS" Premieres Thursday, October 23 at 8:00 P.M.*

NEW YORK, Oct. 17 -- In support of the BET HIP HOP AWARDS '08, the #1 hip hop themed telecast on television for the past two years, BET Networks announced unique marketing partnerships with Nike, MySpace Music, Comcast, Toyota, Alltel Wireless and Fox Searchlight. Each of these high-profile sponsors will be featured in creative, compelling marketing executions surrounding the third annual show, which will tape at Atlanta's Civic Center on Saturday, October 18 and air on BET Thursday, October 23 at 8:00 p.m.*

BET Networks has partnered with Nike on a first-of-its-kind, limited edition Nike and BET Air Force 1 sneaker. As the official "kicks" of the BET HIP HOP AWARDS '08, this exclusive product will be aligned with the world's hottest hip-hop artists, whose careers have been built and nurtured by the BET brand. The sneaker will be a new type of crushed patent leather never done before by the company -- with only 250 pairs being made and not for sale in stores.

Additionally, 106 & PARK co-host Terrence unveiled the Nike Hip Hop Awards Air Force 1 on the #1 music variety show on cable television on Wednesday, October 15. Terrence -- who was wearing his own pair of Air Force 1s -- crowned scheduled guest Ludacris the "sneaker king" of the BET HIP HOP AWARDS '08 and blessed him with the AF1s as a promotion for the show.

On the heels of the successful Hot16 Contest collaboration, BET and MySpace Music are bringing together the largest hip hop awards show on TV (BET HIP HOP AWARDS '08) and one of the largest online hip hop communities (MySpace Music) in a promotional partnership for the BET HIP HOP AWARDS '08. MySpace Music will promote the event at http://www.myspace.com/hiphop, and will be the branding partner for the first ever "MySpace Rookie of the Year" award category, both on TV and on the official BET HIP HOP AWARDS '08 micro-site (http://www.bet.com/hiphopawards). The nominees in the "MySpace Rookie of the Year" award category are Ace Hood, Flo Rida, Maino, Rocko, and Shawty Lo.

Additional sponsors for the BET HIP HOP AWARDS '08 include Toyota, who is sponsoring the show's red carpet and will be featuring the new 2009 Yaris Liftback; Alltel Wireless, sponsor of the Alltel Wireless People's Champ Award; and Fox Searchlight, which will be airing an exclusive trailer for the new film NOTORIOUS about the life of late rapper Notorious B.I.G. during the awards show.

Also in keeping with the "GAME ON" theme of the BET HIP HOP AWARDS '08, BET is sponsoring a BET HIP HOP AWARDS '08 Mobile Tour that features an interactive video game challenge. The mobile tour has been making stops in seven markets from New York to Atlanta during the month of October to create excitement and promote tune-in to the show's premiere on Thursday, October 23.

The BET HIP HOP AWARDS '08 Mobile Tour will be stopping at key high-traffic locations, radio stations, cable affiliates and retail lifestyle locations allowing consumers an opportunity to test their gaming skills with the 2009 Madden video game. The winner of each challenge will receive BET HIP HOP AWARDS '08 prizes, and BET will partner with radio stations in select markets to sponsor events featuring challenges between DJs, local celebrities and other tastemakers.

ABOUT THE BET HIP HOP AWARDS '08

This October, BET Networks returns to Atlanta for the BET HIP HOP AWARDS '08. Leading the pack of nominees is Lil' Wayne with an astounding 12 nominations, followed by Kanye West with eight nods and Jay-Z with six nods. In addition, BET Networks will honor Russell Simmons with the "I AM HIP HOP" Icon Award, which is presented to an individual who, during his or her lifetime, has made notable contributions of outstanding significance to the hip hop community.

Hosted by the one and only Katt Williams, this year's BET HIP HOP AWARDS will be the preeminent hip hop event of the season. Scheduled to perform are MVP nominee Lil' Wayne, multi-platinum rapper Ludacris, West Coast boss The Game, and dirty south stunner Young Jeezy, along with Common, T-Pain, Lady of Rage, and N.E.R.D. Scheduled appearances will feature GZA, Wu-Tang Clan, Raekwon, Masta Killa, U-God, Inspectah Deck, and RZA. Adding to the hype, rapper Jadakiss will pump up the crowd as celebrity announcer, while the famed DJ Drama spins all night. The show will tape on Saturday, October 18 at the Boisfeuillet Jones Atlanta Civic Center and premiere on the network on Thursday, October 23 at 8:00 p.m.*

BET once again teams up with Cossette Productions, the famed producers of the GRAMMY Awards(R) and the seven record-setting BET AWARDS shows, to handle production of the BET HIP HOP AWARDS '08 telecast. Stephen G. Hill, BET Executive Vice President, Music and Programming, along with Lynne Harris-Taylor, BET Vice President of Specials, are executive producers of the telecast.

For all BET HIP HOP AWARDS '08 information, please visit http://www.bet.com/hiphopawards.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ring tones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.





  [october 2008]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/21/17 - 02:20 PM]
Bounce Sets Fall Premieres for Mon. Oct. 2
"Family Time" and "Grown Folks," originally slated for Tuesday nights, will now air on Mondays.

[09/21/17 - 02:16 PM]
"Saturday Night Live" Rolls Out Season 43 with Star-Studded 3-Week Lineup on Sept. 30, Oct. 7 & 14
Gal Gadot and Kumail Nanjiani are on tap alongside the previously announced Ryan Gosling.