TV LAND BEGINS PRODUCTION ON SECOND SEASON OF HIT REALITY SERIES"SHE'S GOT THE LOOK" IN NEW YORK CITY

Series Searching For The Next Great Supermodel 35 And Older To Air In TV Land PRIME

Winner To Land Photo Spread In SELF Magazine, Contract With Wilhelmina Models, Inc. And $100,000 Prize

New York, NY, October 22, 2008 � TV Land announced today that it has begun production on the second season of its hit reality series "She's Got The Look" in New York City. The series, which is hosted by supermodel Kim Alexis, is a collaboration with Wilhelmina Models, Inc., and sets out to discover a sophisticated, beautiful and confident woman 35 or older destined to become the next great supermodel. In addition to a lucrative contract with Wilhelmina Models, Inc., this season's winner will now receive a check for $100,000 and a photo spread in SELF Magazine. Supermodel Beverly Johnson, who made history as the first African-American model to appear on the cover of American Vogue, celebrity stylist Robert Verdi and Wilhelmina president Sean Patterson are all featured as judges on the series. Emmy Award-Winner Allison Grodner ("Big Brother," "Blowout") will return as executive producer.

The second season of "She's Got The Look," which expands from six episodes to eight, chronicles a nationwide search for the next great supermodel resulting in bringing 20 contenders to New York City. These semi-finalists will be put to the test and face an immediate challenge, from which ten finalists will be selected to live in a New York City loft. The ten finalists will vie for the grand prize as they compete in photo shoots, a video shoot and high fashion runway shows. "She's Got The Look" will premiere in 2009 on TV Land Prime, the network's new primetime programming block designed to appeal to the attitudes, life stage and interests of people in their 40s and 50s, catering specifically to people in their mid-40s.

"We're thrilled to start a new season of 'She's Got The Look' and set out to discover the next great supermodel over 35," states Larry W. Jones, president, TV Land. "These women all have amazing stories to tell about reinvention and pursuing their life-long dreams which is so identifiable to our audience of 40 and 50 year olds."

Information on "She's Got The Look" can be found at www.TVLandPrime.com.

About TV Land PRIME and TV Land:

TV Land PRIME is TV Land's prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, acquired shows, hit movies and full-service web site, TV Land is now seen in over 93 million U.S. homes. For up-to-the-minute and archival press information including releases and photographs, please visit TV Land's press-only Web site at www.tvlandpress.com.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

About Wilhelmina

Wilhelmina is one of the largest model agency chains in the world, founded by legendary model, Wilhelmina Cooper in 1967. Today, they lead the industry in diversity and depth, and represent some of the biggest models, and celebrity talent in the world. Sean Patterson is the President of Wilhelmina Models. Dieter Esch is Chairman. They have offices in New York, Los Angeles and Miami as well as licensees across the U.S.