or


[11/04/08 - 09:40 AM]
Bravo Announces Diet DR. Pepper, the Glad Products Company, Quaker, Swanson Broth and Toyota as Top Sponsors for "Top Chef: New York"
"Top Chef: Chicago" was ranked No. 1 "in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research."

[via press release from Bravo]

BRAVO ANNOUNCES DIET DR. PEPPER, THE GLAD PRODUCTS COMPANY, QUAKER, SWANSON BROTH AND TOYOTA AS TOP SPONSORS FOR "TOP CHEF: NEW YORK"

Bravo Renews Series Partnership With Food & Wine Magazine For Fifth Season, Premiering Wednesday, Nov 12 At 10 PM ET/PT

Nielsen IAG Media Research Shows That Brands Do Better On Bravo

NEW YORK � November 4, 2008 � Bravo has inked partnerships with Diet Dr. Pepper, The Glad Products Company, Quaker, Swanson Broth and Toyota as official sponsors for the fifth season of Bravo's Emmy and James Beard Award-winning series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, November 12 at 10 p.m., ET/PT. These multi-platform deals provide an unparalleled level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

Bravo's position with sponsors and brand recall once again sizzled with advertisers in 2008, as the network was ranked No. 1 in cable among adults 18-49 for program engagement and specifically, "Top Chef: Chicago" (3/12/08- 6/11/08) was ranked No. 1 in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research.

For the fifth consecutive cycle, Bravo continues its overall series partnership with Food & Wine magazine, including the expertise of the magazine's special projects director Gail Simmons as a series judge. The magazine will once again provide prizing for the series � the winner of "Top Chef: New York" will be featured in an upcoming issue and will be showcased at the Annual Food & Wine Classic in Aspen.

"'Top Chef's' alliance with our sponsors has produced real results in brand recall, brand opinion lift and program engagement � the highest in all of television," said Malfa. "A diverse group of partners who committed to the 'Top Chef' brand have benefited from Bravo's relentless drive to innovate, lead and learn about impactful and new advertising approaches."

Elements of the sponsorships and integrations surrounding "Top Chef: New York" include:

Diet Dr. Pepper joins the "Top Chef" team as a fully integrated sponsor and official beverage of the series, sponsoring an on-air quickfire challenge and a custom vignette series featuring past Top Chef talent Betty Fraser, Howie Kleinberg and Brian Malarkey. These chefs were challenged to create treats with Top Chef Season 4 Winner, Stephanie Izard directing viewers online to a custom microsite to see her comments, the chefs' recipes and additional guilt-free recipes. Diet Dr. Pepper is also the exclusive sponsor of Top Chef's weekly "Live Voting" where users can vote on each week's drama and enter to win a trip to New York City.

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef" winner to use to advance his or her culinary career. A fully integrated sponsor, Glad products will be featured on-air and throughout the series. A custom spot featuring the chef'testants' favorite dishes to make with leftovers will be airing in the show this season as well. On www.Bravotv.com, Glad will sponsor season one chef Lee Anne Wong's online exclusive cooking webisode series "The Wong Way To Cook," which teaches viewers how to make each week's winning recipe at home and another dish from the leftovers. Glad will also be sponsoring the "Top Chef" Foodie Flyaway Sweepstakes.

A fully integrated sponsor, Quaker will be involved in a quickfire challenge this season.

New this season, Swanson Broth is a fully integrated sponsor with elements that include involvement in a Quickfire Challenge, sponsorship of the "Top Chef" Foodie Flyaway Sweepstakes and a custom on-air vignette focusing on the Chef'testant's Kitchen Secrets. In addition, digitally the "Top Chef Recipe Finder," on www.BravoTV.com will incorporate Swanson Broth recipes and a custom microsite will focus on providing holiday cooking ideas and will be updated after the holiday season to focus on the Everyday Cook.

Toyota is a fully integrated sponsor and will provide Toyota Sequoia's to serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota will also prize an all-new 2010 Toyota Venza. Toyota will also be a sponsor for the "Top Chef" Foodie Flyaway Sweepstakes.

Bravo's "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features seventeen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and inventiveness of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The challenges not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

"Top Chef: New York" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz ("Project Runway," "Top Design") and Shauna Minoprio return as executive producers.

Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/08-6/30/08 Standard Ads, Non-Sports Primetime Programming

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2008]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)











[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.