or


[11/04/08 - 09:40 AM]
Bravo Announces Diet DR. Pepper, the Glad Products Company, Quaker, Swanson Broth and Toyota as Top Sponsors for "Top Chef: New York"
"Top Chef: Chicago" was ranked No. 1 "in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research."

[via press release from Bravo]

BRAVO ANNOUNCES DIET DR. PEPPER, THE GLAD PRODUCTS COMPANY, QUAKER, SWANSON BROTH AND TOYOTA AS TOP SPONSORS FOR "TOP CHEF: NEW YORK"

Bravo Renews Series Partnership With Food & Wine Magazine For Fifth Season, Premiering Wednesday, Nov 12 At 10 PM ET/PT

Nielsen IAG Media Research Shows That Brands Do Better On Bravo

NEW YORK � November 4, 2008 � Bravo has inked partnerships with Diet Dr. Pepper, The Glad Products Company, Quaker, Swanson Broth and Toyota as official sponsors for the fifth season of Bravo's Emmy and James Beard Award-winning series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, November 12 at 10 p.m., ET/PT. These multi-platform deals provide an unparalleled level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence. The announcements were made by Susan Malfa, Senior Vice President, Ad Sales, Bravo Media and Oxygen Media.

Bravo's position with sponsors and brand recall once again sizzled with advertisers in 2008, as the network was ranked No. 1 in cable among adults 18-49 for program engagement and specifically, "Top Chef: Chicago" (3/12/08- 6/11/08) was ranked No. 1 in program engagement among all measured Wednesday primetime regularly scheduled cable programs, according to Nielsen IAG Media Research.

For the fifth consecutive cycle, Bravo continues its overall series partnership with Food & Wine magazine, including the expertise of the magazine's special projects director Gail Simmons as a series judge. The magazine will once again provide prizing for the series � the winner of "Top Chef: New York" will be featured in an upcoming issue and will be showcased at the Annual Food & Wine Classic in Aspen.

"'Top Chef's' alliance with our sponsors has produced real results in brand recall, brand opinion lift and program engagement � the highest in all of television," said Malfa. "A diverse group of partners who committed to the 'Top Chef' brand have benefited from Bravo's relentless drive to innovate, lead and learn about impactful and new advertising approaches."

Elements of the sponsorships and integrations surrounding "Top Chef: New York" include:

Diet Dr. Pepper joins the "Top Chef" team as a fully integrated sponsor and official beverage of the series, sponsoring an on-air quickfire challenge and a custom vignette series featuring past Top Chef talent Betty Fraser, Howie Kleinberg and Brian Malarkey. These chefs were challenged to create treats with Top Chef Season 4 Winner, Stephanie Izard directing viewers online to a custom microsite to see her comments, the chefs' recipes and additional guilt-free recipes. Diet Dr. Pepper is also the exclusive sponsor of Top Chef's weekly "Live Voting" where users can vote on each week's drama and enter to win a trip to New York City.

The Glad Products Company will provide a $100,000 cash prize to the "Top Chef" winner to use to advance his or her culinary career. A fully integrated sponsor, Glad products will be featured on-air and throughout the series. A custom spot featuring the chef'testants' favorite dishes to make with leftovers will be airing in the show this season as well. On www.Bravotv.com, Glad will sponsor season one chef Lee Anne Wong's online exclusive cooking webisode series "The Wong Way To Cook," which teaches viewers how to make each week's winning recipe at home and another dish from the leftovers. Glad will also be sponsoring the "Top Chef" Foodie Flyaway Sweepstakes.

A fully integrated sponsor, Quaker will be involved in a quickfire challenge this season.

New this season, Swanson Broth is a fully integrated sponsor with elements that include involvement in a Quickfire Challenge, sponsorship of the "Top Chef" Foodie Flyaway Sweepstakes and a custom on-air vignette focusing on the Chef'testant's Kitchen Secrets. In addition, digitally the "Top Chef Recipe Finder," on www.BravoTV.com will incorporate Swanson Broth recipes and a custom microsite will focus on providing holiday cooking ideas and will be updated after the holiday season to focus on the Everyday Cook.

Toyota is a fully integrated sponsor and will provide Toyota Sequoia's to serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota will also prize an all-new 2010 Toyota Venza. Toyota will also be a sponsor for the "Top Chef" Foodie Flyaway Sweepstakes.

Bravo's "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features seventeen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and inventiveness of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The challenges not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

"Top Chef: New York" is produced by the Emmy-nominated Magical Elves. Dan Cutforth, Jane Lipsitz ("Project Runway," "Top Design") and Shauna Minoprio return as executive producers.

Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/08-6/30/08 Standard Ads, Non-Sports Primetime Programming

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2008]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (LIFETIME)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)









[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 10:06 AM]
"The Big Bang Theory" Goes Stratospheric for STEM Scholars
In the first-ever university scholarship at UCLA created by and named for a television series, "The Big Bang Theory" and the Chuck Lorre Family Foundation have established The Big Bang Theory Scholarship Endowment.

[05/28/15 - 10:05 AM]
"Lauren Lake's Paternity Court" Begins Third Season of Production in Atlanta
"With the series receiving ratings highs this season, I'm ecstatic to be returning to Atlanta for our third season to help people resolve their legal paternity issues," said Lauren Lake.

[05/28/15 - 09:31 AM]
Spike TV's "Catch a Contractor" Returns for a Third Season of Exposing Crooked Contractors on Sunday, June 21 at 10PM ET/PT
This season not only sets out to aid 10 new families in grim living circumstances, but also gives viewers a never-before-seen glimpse behind the scenes of the tense sting operations and the meticulous coordination needed to nab these deceitful conmen.

[05/28/15 - 09:23 AM]
Oxygen Media Launches New Online Destination "Very Real" as a One-Stop Shop for Millennial Women
"Very Real" will be home to digital content including shareable videos, in-depth features, blogs, quizzes, listicles and more.

[05/28/15 - 09:22 AM]
Video: Comedy Central Sets Premiere Date for "The Daily Show with Trevor Noah"
Trevor Noah starts his new job on Monday, September 28.

[05/28/15 - 09:15 AM]
New Episodes of Favorite Disney Junior Series to Premiere Every Weekday for Seven-Consecutive Weeks During "Soaring Over Summer" Event
New episodes of alternating series "Sofia the First," "Doc McStuffins," "Miles from Tomorrowland," "Jake and the Never Land Pirates" and "Henry Hugglemonster" will premiere each weekday at 9:00 a.m. ET/PT on Disney Channel and 7:30 p.m. ET/PT on Disney Junior.

[05/28/15 - 08:34 AM]
"iHeartRadio Country Festival 2015" Is #1 Outright in Men 18-34 for Its Final Half-Hour
NBC spins the numbers for Wednesday, May 27.

[05/28/15 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Tight Demo Race
The network's summer mainstay is up 25% from last week among adults 18-49.

[05/28/15 - 08:12 AM]
Western Conference Finals Game 5 is Highest-Rated NBA Game on ESPN Since 2012
ESPN spins the numbers for Wednesday, May 27.

[05/28/15 - 07:00 AM]
Presenters Announced for "The 69th Annual Tony Awards(R)," Sunday, June 7 on CBS
As previously announced, Tony Award winners Kristin Chenoweth and Alan Cumming will host the awards show, which honors theater professionals for distinguished achievement on Broadway.

[05/28/15 - 06:25 AM]
Destination America Launches New Daytime Programming Block: "No Life to Live"
"Destination America is already the home - or rather, haunted house - for American hauntings, ghost stories and campfire tales," said Marc Etkind.

[05/27/15 - 01:53 PM]
TV One's Returing Series Lexus "Verses and Flow" Announces Season 5 Performers
Filmed over four, star-studded nights in Los Angeles filled with performances by internationally renowned recording and leading spoken word artists.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 01:00 PM]
Matt Millen Returns Home to FOX Sports
Millen returns to the FOX Sports family of networks as the lead game analyst for the Big Ten Network, working alongside play-by-play announcer Kevin Kugler.