[11/06/08 - 09:25 AM]
BET Keeps It All in the Family with the Return of 'Keyshia Cole: The Way It Is' and the New Original Series 'Brothers to Brutha'
"The Way It Is" returns for its third season on Tuesday, November 11 at 10:00/9:00c.

[via press release from BET]

BET Keeps it all in the Family with the Return of 'Keyshia Cole: The Way It Is' and the New Original Series 'Brothers To Brutha'

The Third Season of the #1 BET Original Series "Keyshia Cole: The Way It Is" Premieres Tuesday, November 11 at 10:00 PM and New Series "Brothers To Brutha" Premieres Tuesday, November 18 at 10:30 PM*

One-hour "Brothers To Brutha" Special Will Air After The Premiere Of "Keyshia Cole: The Way It Is" on Tuesday, November 11

NEW YORK, Nov. 6 -- R&B means "reality and BET" every Tuesday with the return of KEYSHIA COLE: THE WAY IT IS and the debut of BROTHERS TO BRUTHA, BET's latest unscripted family drama that follows the music career of five brothers from South Central Los Angeles. Both series explore the dual battle of surviving and thriving in the music industry while maintaining and creating family bonds. KEYSHIA COLE: THE WAY IT IS season three and BROTHERS TO BRUTHA will take reality to new heights and re-define the meaning of family and success.


Premiering Tuesday, November 11 at 10:00 p.m.*, season three of KEYSHIA COLE: THE WAY IT IS finds the family making progress and discovering their own personal paths. Frankie, Neffie and Keyshia attempt to truly step above their past hurts. During the process, Keyshia finds herself on the path to becoming the woman she is destined to be, leading her family and her business down the road to success. This new path also opens Keyshia's heart and she is finally ready to allow herself to find love once again.

Keyshia Cole's third album, A Different Me, is set for release on December 16, 2008 via Universal & Geffen with the lead single, "Playa Cardz Right," featuring rapper Tupac. A Different Me focuses less on heartache than Keyshia's two previous albums and showcases a more mature side to her vocals and lyrics. With such producers as Kwame, Toxic, Drummer Boy and Polow, A Different Me marks a new phase in Keyshia's growth as she writes every track on the album.


From the moment they could walk and talk down the streets of South Central Los Angeles, the Harrell boys were singing, dancing and determined to make it to the top. Jacob, Poppa, Jared, Anthony and Grady come from a long line of artists and musicians who never broke through to the "big time." Now that their R&B group Brutha is signed to the Island Def Jam Music Group, the chance to truly put the family name in the spotlight has finally arrived.

Premiering Tuesday, November 18 at 10:30 p.m.*, the emotional new series BROTHERS TO BRUTHA follows the lives of the Harrell brothers as they attempt to find the balance between family and fame. Under the management of their uncle, music veteran Donny "Drano" Harrell, and under the tutelage of the late Shakir Stewart, Executive Vice President of Island Def Jam, Brutha hopes to realize the entire Harrell clan's lifelong dream of success. Under pressure to be perfect at every turn, the lines between blood and business become blurred and the brothers are put to the test. Will this industry wound the family even more, or will it keep them brother to brother? Brutha's debut self- titled album is set for release on December 23, 2008. (BROTHERS TO BRUTHA is dedicated to the memory of Shakir Stewart).

KEYSHIA COLE: THE WAY IT IS is executive produced by James DuBose of DuBose Entertainment. BROTHERS TO BRUTHA is executive produced by DuBose, Donny "Drano" Harrell and Shakir Stewart and co-executive produced by Antonio "LA" Reid and Adriane Hopper. Reginald Hudlin (former head of Entertainment), and Sitarah Pendelton (current Vice President of Development) are the executives for BET Networks.

Viewers can visit http://www.bet.com/OnTV/BETShows for more about KEYSHIA COLE: THE WAY IT IS and BROTHERS TO BRUTHA, including biographies, upcoming episodes and exclusive interviews.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

  [november 2008]  


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