or


[11/10/08 - 03:18 PM]
Come "Home for the Holidays" at Hallmark Channel with Launch of Umbrella Marketing Campaign
The cross-platform campaign supports the network's family-friendly original holiday movies, airing every Saturday night starting November 29.

[via press release from The Hallmark Channel]

COME "HOME FOR THE HOLIDAYS" AT HALLMARK CHANNEL WITH LAUNCH OF UMBRELLA MARKETING CAMPAIGN

This year, Hallmark Channel debuts its brand-centric umbrella holiday marketing campaign, "Home for the Holidays." The multi-million dollar, cross-platform effort supports Hallmark Channel's original holiday movies on-air, online, in nearly 4,000 Hallmark Gold Crown Stores, on national radio, TV and in print advertising, place-based and, for the first time, in Wal-Mart stores. There will also be a local ad sales cross-channel promotion.

"Holidays are an important time of the year for us, so we want to take the opportunity to build equity in them and to create awareness and drive ratings not only for our original holiday movie premieres, but also for our daily, month-long schedule of holiday movies airing from November 22 to December 27," said Laura Masse, Executive Vice President, Marketing.

"'Home for the Holidays' springs right from the core of the Hallmark brand essence and invites viewers to see Hallmark Channel as their destination for great holiday stories each and every day," she added.

The campaign will begin Nov. 10 in Hallmark Gold Crown Stores and also on a holiday microsite at the consumer website www.hallmarkchannel.com. On November 22, the consumer site will be re-wrapped with the new "Home for the Holidays" look and feel; on-air spots for "Home for the Holidays" are scheduled to start running November 22 and will continue through December 27.

"Home for the Holidays" messaging will be running not only across a wide variety of traditional national media, but also on TV's at check-out in Wal-Mart stores and in malls throughout the United States. This is the first time that Hallmark Channel has ever appeared in Wal-Mart stores.

Beginning Nov. 1 and continuing through December 24, there will be an in-store promotion at over 4,000 participating Hallmark Gold Crown� stores via customer appreciation packs featuring tune-in information, customized messages from the network's local distribution partner, and coupons for up to $50 in savings on specific holiday merchandise.

Under the "Home for the Holidays" promotional umbrella, this year Hallmark Channel affiliates will be participating in the channel's "Holiday Homecoming Sweepstakes" -- a national watch-and-win and shop-and-win sweepstakes that supports the channel's original holiday programming. The sweepstakes will be sponsored nationally by NESTLɮ Toll House�. This year, affiliates representing 46 million subscriber homes have signed up to participate in the promotion. Four (4) grand prizes will be awarded featuring $25,000 cash and a hosted, holiday homecoming party for up to 20 of the winners' family members. Ten (10) first place prizes of $10,000 cash will be awarded, and one-thousand (1,000) second-place winners will receive a Hallmark Keepsake Ornament Collection.

Hallmark Channel will also sponsor a local ad sales promotion designed to support affiliates' local advertising efforts.

The cross-platform campaign supports Hallmark Channel's four family-friendly original holiday movies, airing every Saturday night, 9-11 p.m., ET/PT, as follows:

� "Moonlight & Mistletoe," Saturday, November 29, starring Tom Arnold and Candace Cameron Bure;

� "The Christmas Choir," Saturday, December 6, starring Jason Gedrick and Rhea Perlman;

� "The Most Wonderful Time of the Year," Saturday, December 13, starring Henry Winkler, Brooke Burns and Warren Christie; and,

� "Our First Christmas," Saturday, December 20, starring Julie Warner, Steven Eckholdt, Dixie Carter and John Ratzenberger.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008. Hallmark Movie Channel is available in over nine million U.S. homes.





  [november 2008]  
S
M
T
W
T
F
S
      


· CHRISTMAS CHOIR, THE (HALLMARK)
· MOONLIGHT & MISTLETOE (HALLMARK)
· MOST WONDERFUL TIME OF THE YEAR, THE (HALLMARK)
· OUR FIRST CHRISTMAS (HALLMARK)





[12/12/17 - 01:00 PM]
Video: TBS Debuts "The Detour" Season 3 Trailer and Artwork
The third season premieres on Tuesday, January 23 at 10:30/9:30c on the cable channel.

[12/12/17 - 01:00 PM]
Time to Reload - "Marvel's The Punisher" Renewed for Season 2
Netflix announced today that "Marvel's The Punisher" has been renewed for a second season.

[12/12/17 - 12:30 PM]
Season Two of CBS All Access' "The Good Fight" to Premiere on Sunday, March 4, 2018
New episodes of the 13-episode second season will be available weekly on Sundays exclusively for CBS All Access subscribers.

[12/12/17 - 12:25 PM]
Netflix and DreamWorks Animation Television to Premiere Six Original Series in 2018
Highlights include "3 Below," the second installment in the "Tales of Arcadia" trilogy.

[12/12/17 - 12:02 PM]
Get Ready to Be Inspired to Perspire with the "Fit to Fat to Fit" Marathon Airing January 8 on Lifetime
The series previously aired on sibling channel A&E in 2016.

[12/12/17 - 11:53 AM]
Comedy Central(R) Is "Corporate" - Scripted Series Premieres on Wednesday, January 17 with Back-to-Back Episodes
Beginning this Wednesday, TV subscribers can stream the first four episodes of the series exclusively on cc.com and the Comedy Central App or watch via their preferred TV provider's video-on-demand (VOD) service.

[12/12/17 - 11:15 AM]
TLC's "My 600-lb Life" Returns with New Season Followed by New Series "Family by the Ton"
The addictive TLC series returns for its sixth season on Wednesday, January 10 at 8:00/7:00c.

[12/12/17 - 11:12 AM]
The CW Presents "EA Madden NFL 18 Challenge" Premiering December 27
The special special will chronicle the exhilarating competitive action of the tournament and highlight the behind the scenes journeys of the eight world-class players as they compete in the Madden NFL 18 Challenge.

[12/12/17 - 10:54 AM]
Bravo Media Mixes Business with Friendship in The New Series "Bethenny & Fredrik" Premiering Tuesday, February 6 at 10PM ET/PT
Bethenny has been Fredrik's client and friend, and now they're taking their friendship to new heights by coming together as real estate moguls and business partners.

[12/12/17 - 10:31 AM]
NBC Set to Air the 70th Primetime Emmy(R) Awards on Monday, Sept. 17 Live from the Microsoft Theater at L.A. Live
A host and producers will be announced at a later date.

[12/12/17 - 10:03 AM]
"Homeland" Season Seven to Premiere on Showtime(R) on Sunday, February 11 at 9 PM ET/PT
Starring Claire Danes and Mandy Patinkin, the cast of series regulars also includes returning actors Elizabeth Marvel, Linus Roache, Maury Sterling and Jake Weber, and joining the cast this season is acclaimed actor Morgan Spector.

[12/12/17 - 10:02 AM]
Official "Black Lightning" Key Art Now Available
The newcomer premieres premieres Tuesday, January 16 at 9:00/8:00c on The CW.

[12/12/17 - 10:01 AM]
Crime's Most Chilling Conversations Caught on Camera in Discovery's All-New Series "The Interrogation Room"
From home invasions to murders, the series covers all facets of crime and the clever tactics used by detectives to obtain criminal confessions.

[12/12/17 - 09:32 AM]
Destination America Celebrates "12 Nights of A Haunting," Ending with a Never-Before-Seen Episode of "Kindred Spirits"
Tune in every night from Wednesday, December 20 - Sunday, December 31 for a primetime marathon of "A Haunting."

[12/12/17 - 09:26 AM]
Science Channel Journeys Deeper Into the Inner Workings of the Cosmos in a New Season of Longest Running Space Series "How the Universe Works" Premiering January 9 at 10PM ET/PT
The series is back for its sixth season as astronomers and experts examine the building blocks and inner workings of our universe to better understand outer space and how its many puzzle pieces fit together.