NBC.COM TRUMPS OWN RECORDS IN OCTOBER '08
Site Had Record Traffic, Page Views, Video Streaming
Mobile Traffic Growing Exponentially
BURBANK, Calif. - November 11, 2008 - NBC.com today announced its results for October 2008, another record-breaking month for the site. With 36.5 million uniques, October's traffic is up 110 per cent over October 2007. The site also posted a record 299 million page views and delivered a record 135.8 million long and short video streams. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.
"It has been a great fall season for NBC Digital Entertainment," said Zigler. "Clearly, more and more fans are tuning in, turning on and interacting with our content online and on the go."
Of the 135.8 video streams, strong performers were "Heroes," "The Office," "Saturday Night Live," "Chuck," "Lipstick Jungle," "The Biggest Loser," "Life" and "ER." New series with increasing streaming numbers include "Knight Rider," "My Own Worst Enemy," "Kath and Kim" and "Crusoe."
NBC.com also boasts mobile websites for each NBC Entertainment show. Collectively, the sites saw over 1.4 million uniques and over 5.5 million page views in October, besting previous highs. This increase in page views represents a 1631 per cent increase versus January '08.
All data was provided by Omniture.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.