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[11/12/08 - 12:11 PM]
Myspace Launches Primetime Application Enabling Users to Watch Full-Length & Short Form Hulu, Warner Bros, Myspace Original and Licensed Content on Profiles and Home Pages
All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as "Roommates" and "Special Delivery."

[via press release from MySpace]

MYSPACE LAUNCHES PRIMETIME APPLICATION ENABLING USERS TO WATCH FULL-LENGTH & SHORT FORM HULU, WARNER BROS, MYSPACE ORIGINAL AND LICENSED CONTENT ON PROFILES AND HOME PAGES

Redesigned MySpace Primetime Community Also Launching

LOS ANGELES´┐ŻNovember 12 2008´┐ŻMySpace today announced the domestic launch of the MySpace Primetime Application (http://www.myspace.com/primetimeapp). The new, internally developed, application is available free for users to embed on profiles and homepages with one click of the mouse.

Once embedded, the MySpace Primetime application allows users to search for and watch premium content from Hulu and any of the +150 branded channels on MySpaceTV. All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as Roommates and Special Delivery. The extensive programming is easily found via efficient micro search or intuitive A-Z directory functionality.

The MySpace Primetime Application is free to download for all users. It is ad-supported through the multiple ad-solutions available on MySpace including companion display advertising, tickers, pre-roll, post-roll, amongst others.

"The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV," said Jason Kirk, VP of Video & Entertainment for MySpace. "Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application."

Here's how users add the MySpace Primetime application to their profiles/user homepage:

STEP 1: Visit http://www.myspace.com/primetimeapp

STEP 2: Click the "Add this App" button in the top right hand corner.

STEP 3: A pop-up box regarding placement and notification options appears. Users then choose where they want the application to be placed on their homepage or profile and how they want it to be updated, if at all. Once satisfied with their selections, users click "Add" to continue.

STEP 4: The application will then be added to the area the user indicated in the previous step.

STEP 5: ALL DONE! Users may now start using the application.

In addition to the MySpace Primetime Application, MySpace has redesigned the MySpace Primetime community (originally launched December 2007) where users are able to watch content such as 30 Rock, Saturday Night Live, 24, Heroes, and classic TV programming including Airwolf, Buck Rogers and Kojack powered by a partnership with Hulu. In addition, users may also watch licensed content from over 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony Minisode Network, Sorority Forever, National Geographic and MySpaceTV Original programming including Roommates, Special Delivery and Paul Brogan.

MySpace recently hit an all-time high with domestic unique users and engagement in October according to comScore; seeing approximately 76 million users domestically and 122 million worldwide unique users (August 2008). comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the U.S., accounting for 16% of all display ads viewed in June.

###

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace's international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

Among the top 2000 domains comScore Media Metrix, September 2008. For more information on comScore Networks, please go to www.comscore.com.





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· 24 (FOX)
· 30 ROCK (NBC)
· HEROES (NBC)











[09/22/14 - 09:21 AM]
ESPN's MLB Postseason Impact Games: Orioles-Yankees, Giants-Dodgers Full National Telecasts Added to Schedule
The network announced today it has added two additional Major League Baseball Postseason Impact Games to its schedule.

[09/22/14 - 09:14 AM]
USA Network to Premiere Original Comedy Series "Benched" on Tuesday, October 28th
Eliza Coupe stars in the single-camera comedy about a high-powered corporate lawyer's fall from grace into the rough-and-tumble world of the public defenders.

[09/22/14 - 09:06 AM]
Spike TV Presents an Evening of Eddie Alvarez's Greatest Fights
MMA fans can sit back enjoy Eddie Alvarez's two most memorable bouts against Michael Chandler for free on Spike TV on Saturday, September 27 at 10:00/9:00c.

[09/22/14 - 09:04 AM]
A Snowboard Pro Gets a Brand-New Bro in Nickelodeon's New Live-Action Buddy-Comedy, "Max & Shred," Premiering Monday, Oct. 6 at 7:30 P.M. (ET/PT)
Jonny Gray and Jake Goodman star in the series, airing weeknights at 7:30/6:30c.

[09/22/14 - 09:02 AM]
Paul Simon Joins Beck, Norah Jones, Dhani Harrison & Friends for This Week's George Harrison Celebration on "Conan"
The celebration, which begins tonight, also features previously announced performances of Harrison songs by Beck, Norah Jones, Dhani Harrison & Friends.

[09/22/14 - 08:44 AM]
Bounce TV Sets Second Season Premiere Date for "Family Time": Tues. Oct. 14 @ 10:00 p.m. ET
Plus: Bounce TV will encore the first season on Tuesday nights from 10:00-11:00 p.m. (ET) with two-episodes back-to-back starting September 23.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 08:26 AM]
"Jerrod Carmichael: Love at the Store," His First Stand-Up Comedy Special for HBO, Debuts Oct. 4; Spike Lee Directs
Prior to the premiere of his special, Carmichael embarks on a six-city Love at the Store Tour, beginning Sept. 24 in Philadelphia and culminating Sept. 30 in Los Angeles.

[09/22/14 - 07:42 AM]
SundanceTV Begins Production on Sophomore Season of Original Drama "The Red Road"
Jason Momoa, Martin Henderson and Julianne Nicholson co-star in the new season, due in mid-2015.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 06:48 AM]
ION Television Invites Viewers to "Get Wrapped Up in the Holidays!" with Five All-New Original Holiday Movies
The new titles, including "Merry Ex-Mas," "A Christmas Mystery," "A Christmas Kiss II," "A Perfect Christmas List" and "Back to Christmas" begin airing Sunday, November 30.

[09/22/14 - 06:00 AM]
Kudos, AMC and Channel 4 Strike New Partnership Deal on "Humans"
The series is set in a parallel present where the latest must-have gadget for any busy family is a "Synth" - a highly-developed robotic servant eerily similar to its live counterpart.

[09/22/14 - 03:01 AM]
OK! TV Produced Special "Ray Rice: Celebrity Bad Behavior" Is an In-Depth Look at Celebrities and Athletes After Their Brushes with the Law
The special premieres this Tuesday, September 23 at 10:00/9:00c on ReelzChannel.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.