or


[11/17/08 - 01:38 PM]
Oxygen Media Announces First Ever E-Commerce Initiative Launches ShoP.oxygeN.com" with Exclusive "Bad Girls Club" Merchandise
Two lines of merchandise will be available for purchase, some general Oxygen merchandise with "oxygenated" phrases like "Over It" and "Obsessed" joining other articles of clothing specific to the series, "Bad Girls Club."

[via press release from Oxygen]

OXYGEN MEDIA ANNOUNCES FIRST EVER E-COMMERCE INITIATIVE LAUNCHES SHOP.OXYGEN.COM" WITH EXCLUSIVE "BAD GIRLS CLUB" MERCHANDISE

NEW YORK - November 17, 2008 - Just in time for the holiday season, Oxygen Media launches its first ever e-commerce initiative, "shop.oxygen.com," which goes live today. In keeping with the Oxygen "Live Out Loud" brand and philosophy, the merchandise will be fun and unexpected. The network partnered with Delivery Agent, Inc., the leader in shopping-enabled entertainment, to build, host and manage Oxygen's e-commerce initiative. The announcement was made today by Jason Klarman, General Manager, Oxygen Media.

The first merchandise to be offered on the site will be tied to the hit Oxygen series "Bad Girls Club" which launches its newest season on Tuesday, December 2 at 10 PM ET/PT. The national print and outdoor campaign for "BGC" will hit today in conjunction with the web launch. Two lines of merchandise will be available for purchase, some general Oxygen merchandise with oxygenated phrases like "Over It" and "Obsessed" joining other articles of clothing specific to the series, "Bad Girls Club." The merchandise will include yoga pants and tee shirts that are blingy and fun as well accessories like "Devil Dust" glitter and jewel shaped ice cube trays, all speaking to the "Live Out Loud" sensibility. For the cost conscious but fashion-obsessed woman, most of the merchandise will retail for under $30.00. Delivery Agent will handle the sourcing and manufacturing.

"In making the announcement, Klarman said, 'Gen O Oxygen viewers love to shop online and in stores and view it as entertainment." "We made our products beyond the typical TV-based fan gear, and created our fashionable, trend-setting items at a price point that's affordable."

Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media added, "We felt it was important to fulfill our viewers' desire to look good and have fun and continue to connect with their favorite Oxygen programming. The site is the first step in what we hope will be an even more dynamic fashion and lifestyle offering for our viewers in the future."

"The Bad Girls Club" remains one of Oxygen's most-watched original series. "The Bad Girls Club" also achieved a network milestone, becoming the first Oxygen original series episode to break the one million-viewer mark (2/19/08).

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape - creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "Coolio's Rules," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."





  [november 2008]  
S
M
T
W
T
F
S
      


· BAD GIRLS CLUB, THE (OXYGEN)









[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.