[12/17/08 - 09:37 AM]
MTV Launches New Ambitious Programming Schedule with 8 Empowering and Aspirational New Series
The newcomers include "Rob Dydrek's Fantasy Factory," "The CollegeHumor Show," "Nitro Circus," "How's Your News?," "Daddy's Girls," "The Girls of Hedsor Hall," "MTV's Untitled Performing Arts Reality Project" and "College Life."

[via press release from MTV]


New Greenlights on the Network Include "Rob Dydrek's Fantasy Factory" "The CollegeHumor Show" "Nitro Circus" "How's Your News?" "Daddy's Girls" "The Girls of Hedsor Hall (Working Title)" "MTV's Untitled Performing Arts Reality Project (Working Title)" and "College Life"

Santa Monica, CA (December 17, 2008) - MTV Executive Vice President of Series Development and Programming, Tony DiSanto today announced a dynamic programming schedule tapping into this generation of risk takers who live life on their own terms. Along with a bold and enterprising slate of greenlights launching in Q1, 2009, MTV will dive into the 9:00PM hour on Mondays and Thursdays and launch a 2-hour prime time block starting at 9:00PM on Sundays delivering new content and a fresh look at returning favorites to the lineup. The new shows, which will demolish cubicle culture, commandeer the mainstream media, and propel viewers on the fast track to fame and fortune include: Rob Dydrek's Fantasy Factory, The CollegeHumor Show, Nitro Circus, How's Your News?, Daddy's Girls, The Girls of Hedsor Hall (Working Title) and MTV's Untitled Performing Arts Reality Project (Working Title) and College Life.

Launching breakthrough content all year round, MTV is the #1 rated 24 hour ad-supported cable network among our core P12-34. MTV also continues to maintain its position as the #1 rated 24 hour ad-supported cable network among P12-24 for 47 consecutive quarters and ranks number one in the 10 Spot (Mon-Thu 10-11p, our prime time block) among P18-24 versus all of cable. Recent hits and new series include "Paris Hilton's My New BFF," "From G's To Gents." "Randy Jackson Presents: America's Best Dance Crew" and "A Double Shot At Love."

"This is a generation with the bravado and drive to reinvent the world, and the ingenuity to actually pull it off," said Brian Graden, President, Entertainment MTV Networks Music Group. "These new series reflect Generation 'Why Not?', living, working and playing on their own terms, 'adventure capitalists' if you will, pursuing a variety of thrill seeking, 2.0, express-yourself enterprises."

"In the coming months, we are unveiling an extremely ambitious launch schedule filled with an unprecedented volume of new content," said Tony Disanto, Executive Vice President, Series Development & Programming. "We are giving our viewers a spectrum of choice across a diverse slate of exciting creative in various genres and formats by expanding to new timeslots and fast tracking projects. Our upcoming Sunday night block of programming has the unifying theme of entrepreneurship, ambition, and enterprise wrapped in an adrenalized spirit and attitude."

Following is a first look at MTV's 2009 greenlights:


From Jeff Tremaine and Johnny Knoxville, the producers who brought you Jackass, comes MTV's next big smash the Nitro Circus. Travis Pastrana, the world's best freestyle motocross rider since the age of 14, has built an empire doing things previously thought impossible and always unadvisable. His Nitro Circus franchise includes video games, licensed merchandise, and now a MTV series. Whether it's jumping out of an airplane without a parachute or being the first person ever to double black flip a motorcycle, Pastrana does not stop. Joining him in the cast are his equally insane and entertaining buddies: childhood friend and professional mountain biker Jim DeChamp, charismatic loud-mouth nemesis Andy Bell, base jumping daredevil Erik Roner, female motocross sensation Jolene Van Vugt, and husky and hysterical former sheet-rocker Streetbike Tommy. Their hilariously intense and irrational game of one-upsmanship coupled with their strong friendship makes this train wreck the most watchable show in years. "Unlike Jackass, the Nitro Circus guys actually are professionals, but that doesn't mean they got all their marbles, because they don't. I am wondering if these yahoos got any." � Johnny Knoxville

Jeff Tremaine and Johnny Knoxville of Dickhouse Productions are executive producers. Jeremy Rawle and Greg Godfrey of Godfrey Entertainment are executive producers. Travis Pastrana and Trip Taylor are executive producers. Liz Gateley and Lauren Dolgen are the MTV executives in charge of production.


Created by two high school friends to share their idiotic photos and stories while in college, collegehumor.com has grown into a pop culture phenomenon with six million loyal monthly readers. Shot in the actual site offices and featuring the actual site employees, The CollegeHumor Show is an offbeat look into the company that creates some of today's most popular Internet comedy. The twenty-something characters infuse their workplace with a chaotic frat-house attitude, making it feel more like a summer camp without counselors than an actual functioning business (turn the boss's office into a ball pit? Why not?). The strength of the show lies in its ability to capture the energy and randomness of Internet comedy while grounding the fast-paced scenes in a relatable, character-driven story. The joke-crammed vignettes veer off towards absurdity, and you never know when a sketch might break out. This is the office where daylong water cooler antics are occasionally interrupted by a five minute work break and the only office politics are total anarchy.

The CollegeHumor Show is executive produced by Ricky Van Veen, Josh Abramson, Sam Reich and Scott Tomlinson. Liz Gateley, Brent Haynes and Sam Grossman are the MTV executives in charge of production.


After the success of "Rob & Big," ingenious skateboarder Rob Dyrdek is ready to become the Willy Wonka of Skateboarding in, "Rob Dyrdek's Fantasy Factory." The Fantasy Factory is a 25,000 square foot industrial-complex-turned-funhouse designed to expand the reaches of Rob's skateboard empire, known as Dyrdek Enterprises. The heart of the Fantasy Factory is Rob's office that sits atop the world's first indoor concrete skate plaza -- a place where anything Rob imagines can become reality. Rob continues to chase down his dreams in his own outlandish way, whether strapping on bouncy stilts to take on Lakers' Lamar Odom in a game of one-on-one basketball(a potential investor for Rob's co-owned restaurant), or enlisting longtime friend and skateboarding superstar Danny Way to help break the world's land-speed record on a skateboard. Rob's cousin Drama returns as Rob's na�ve, beat-upon whipping boy and personal assistant. As Rob fills his new digs with zip-lines, foam pits, skate ramps, and a "T Rex" (a cross between the Batmobile and a Stormtrooper), Rob will also look to fellow action sports friends, including Travis Pastrana, Paul Rodriguez, Steve Berra, Ken Block and Danny Way, to help him on his journey to make as many fantasies as he can come true.

Rob Dyrdek's Fantasy Factory is executive produced by Jeff Tremaine, Rob Dyrdek, Ruben Fleisher, and Shane Nickerson. Liz Gateley and Lauren Dolgen are the MTV executives in charge of production.


This is not reality... This is real. We've taken away the producers, directors and camera ops to give viewers College Life -- a completely self-produced, groundbreaking series following students as they embark on their freshman year of school in a way never before seen on television. Shot at the University of Wisconsin, Madison by the students themselves, College Life gives viewers a raw and unpolished intimate look at college kids telling their own honest stories in their own way. From hookups to breakups, from the pressure to make good grades to experiencing homesickness, College Life delivers the next level of reality access.

Liz Gateley, Brent Haynes and Amy Emmmerich are MTV executives in charge of production.


Don't call them "mainstream media." MTV hands the mic over to the most outrageous and inspiring reporters ever. No filters. No Boundaries. "How's Your News?" began as a series of short films directed by Arthur Bradford featuring cast members with disabilities serving as news reporters who interview people on the street. The shorts, with their unexpected blend of raw humor and sincerity caught the eye of Matt Stone and Trey Parker of South Park fame, who Executive Produced a feature film that followed the reporters on a road trip across America. The film was widely embraced and won several film festival awards, demonstrating that these young peoples' disabilities can also become their greatest ability in helping them to pose honest questions that get honest answers. Since its inception in 1998, "How's Your News?" has built an enthusiastic cult following with the release of three previous documentaries and a CD of soundtrack music performed by the cast. The MTV series will feature a team of reporters, who drive across America in a customized tour bus documenting their experiences, which includes everything from covering the Grammy's red carpet, to performing at the SXSW music festival, to learning to make cheese balls with Amy Sedaris. During the course of the show, viewers will learn more about this unique cast and their infectious sense of humor through man-on-the-street segments, musical performances, behind-the-scene adventures and celebrity interviews.

How's Your News? is executive produced by Arthur Bradford, Matt Stone and Trey Parker. The concept is by Arthur Bradford and Chad Urmston. Jen Ollman will serve as Supervising Producer. Chris Linn is executive producer and MTV executive in charge of production.


Over the course of five seasons, fans have watched Vanessa and Angela Simmons grow up before their eyes on Run's House. Now, with the premiere of Daddy's Girls, viewers can watch the sisters take a step toward independence as they make a permanent move to Los Angeles to set up a west coast office and showroom for their wildly successful pastry tennis shoe and apparel line, and so Vanessa can pursue her acting career. They might be 3000 miles away from home, but the lessons their father, Rev Run, has instilled are with them always... and the Rev is just a phone call away! Daddy's Girls will also introduce viewers to two new faces, cousin and business associate Jessica and friend, Aliceia. Together, the four girls are determined to make it in Los Angeles with the Rev guiding them along the way.

Jason A. Carbone is executive producer. Sean "Diddy" Combs is executive producer. Rev Run is executive producer. Nick Lee is co-executive Producer. Rob Cornick is supervising producer. Daddy's Girls is created by Jason Carbone & Rev Run. Tony DiSanto, Aaron Meyerson and Jacquelyn French are MTV executives in charge of production.


What will it take to turn a rowdy, mischievous girl into a true lady? From Executive Producer Donald J. Trump and Trump Productions LLC along with RDF USA, The Girls of Hedsor Hall takes extreme measures and ships 12 of the hardest partying, most foul-mouthed women in America off to England, where proper young ladies are born and bred. Once the girls set foot inside their proper English finishing school - Hedsor Hall - they are whipped into shape by headmistress Gill Harbord and disciplinarian Rosemary Shrager, along with the school's visiting instructor, Former Miss USA Tara Conner who knows firsthand the consequences of out-of-control behavior. Ms. Conner nearly lost her Miss USA crown, but Donald Trump gave her a second chance and she transformed her wild ways. During each episode, the girls will be given an opportunity to completely transform their lives by learning everything from style and grace to etiquette and philanthropy, discovering that with the right tools, they can become ladies. It's a total transformation -- one that will force them to answer tough questions about who they are and what they hope to become. For all of the girls, this will be a true fish-out-of-water experience. Some of them will fail miserably and be expelled from Hedsor Hall, others will succeed in changing their misbehaving ways, and one girl will go on to graduate and receive $100,000 from Hedsor Hall.

The Girls Of Hedsor Hall (Working Title) is based on the hit UK RDF Media format "Ladette to Lady," which was the #1 highest rated reality show on the ITV network in the UK in 2006.

Donald J. Trump and Andy Litinsky of Trump Productions LLC, Chris Coelen and Greg Goldman of RDF USA, and showrunner Dan Morando will serve as executive producers. Aaron Meyerson, Heather Olander and Nick Oakley are MTV executives in charge of production.


From the high school stage to center stage, MTV follows the stories of some of the most talented teenagers in the nation as they balance the enormous pressures of pursuing their dreams while navigating their way through the normal trials and tribulations of high school. Created by Nick Lachey and Colton Gramm, the show features students from Cincinnati's famed, School for the Creative and Performing Arts (SCPA). These gifted students face difficult decisions in planning for their futures and because of their common bonds of artistic expression, form life long friendships along the way. In this intensely competitive world of performing arts, MTV viewers will meet dream seekers from all over -- a ballerina who dreams of dancing at the celebrated Alvin Ailey American Dance Theatre, to a gifted hip-hop dancer who's new to the school and chasing the dream of dancing in music videos to a student who dreams of one day performing on Broadway. Each student is following their dream, and the cameras will be there to capture everything that comes along in their pursuit of their goals: The ups and downs, the adulations and the tears, and that moment when they risk it all.

Nick Lachey is executive producer. Mark Ford & Kevin Lopez are executive producers. Colton Gramm and Marc Platt are executive producers. Liz Gateley and Heather Olander are MTV executives in charge of production.

  [december 2008]  


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