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[01/06/09 - 11:48 AM]
CBS.com Launches My Grammy(R) Moment 2009 with Current Grammy(R) Nominee and Performer Katy Perry
Previous MY GRAMMY MOMENT musicians include Justin Timberlake and Foo Fighters.

[via press release from CBS]

CBS.COM LAUNCHES MY GRAMMY(R) MOMENT 2009 WITH CURRENT GRAMMY(R) NOMINEE AND PERFORMER KATY PERRY

Perry Will Perform on Music's Biggest Night� Sunday, Feb. 8, Live on CBS from Staples Center

Music Fans Can Vie For The Opportunity To Virtually Share Music's Biggest Stage at the 51st ANNUAL GRAMMY� AWARDS Sunday, Feb. 8 on CBS

CBS.com Announces A Contest To Determine The Top Fan Video

CBS.com and The Recording Academy� announced today the launch of the third installment of MY GRAMMY� MOMENT with current GRAMMY nominee and performer Katy Perry. The 51st ANNUAL GRAMMY AWARDS will be broadcast live from Staples Center in Los Angeles, Sunday, Feb. 8 (8:00-11:30 PM ET/delayed PT) on the CBS Television Network.

This year, music fans can upload a 30- to 60-second video of themselves singing along to a portion of Perry's current GRAMMY-nominated song, "I Kissed A Girl," at www.CBS.com/grammys. Submitted videos will be voted on by CBS.com users, and the most popular videos will be shown as part of Perry's 51st ANNUAL GRAMMY AWARDS performance on Music's Biggest Night�.

Previous MY GRAMMY MOMENT musicians include Justin Timberlake and Foo Fighters. More GRAMMY performances to be announced shortly.

"We're excited to bring this truly interactive experience from online to on-air. It's tremendous to have an artist like Katy on board. She has an immense online fan base and we look forward to seeing what music fans bring to the table in this venture," said Joe Ferreira, Sr. Vice President/GM, CBS Audience Network.

"Every music fan wants to live the rock and roll fantasy by being on stage and having people cheer for you," said Neil Portnow, President/CEO, The Recording Academy. "We are very excited that this year's installment of MY GRAMMY MOMENT allows numerous online fans to be an integral part of a performance. We're delighted to have Katy Perry join us for this latest experience, given her vast Internet presence which truly reflects the way in which many music fans consume and engage in music today, online and otherwise." "I am very excited to be a first-time GRAMMY nominee and new Recording Academy member this year, and even more thrilled to perform on music's biggest stage in February," said Katy. "I'd love to share my first GRAMMY experience with all my fans, so I encourage you to submit your videos now!"

Submission For MY GRAMMY MOMENT Consideration:

Fans (at least 18 years old) can submit a 30- to 60-second video clip of themselves singing along to a portion of Katy Perry's current GRAMMY-nominated song, "I Kissed A Girl."

Videos for MY GRAMMY MOMENT consideration should be submitted and uploaded at www.CBS.com/grammys no later than Friday, Feb. 6 at 11:59 PM, PT.

In addition, CBS.com announces an exclusive contest where viewers will select their favorite submissions to determine the Top Fan Video. Those who wish to be considered for both the live telecast of MY GRAMMY MOMENT and the CBS.com Top Fan Video Contest should submit and upload at www.CBS.com/grammys no later than Thursday, Jan. 22, 2009, at 11:59 PM, PT.

On Friday, Jan. 23, 2009, CBS.com will announce the Top 20 video vote-getters.

Voting among the Top 20 will continue until Friday, Jan. 30, 2009 when CBS.com will announce the Top 10 video vote-getters.

Voting among the Top 10 will continue until Friday, Feb. 6, 2009, when the Top 3 Fan Videos will be determined and then highlighted, among additional popular video submissions, during Katy Perry's GRAMMY performance on Sunday, Feb. 8, 2009.

Music fans can log on to www.cbs.com/grammys to access the video submissions and vote for their favorites.

The 51st ANNUAL GRAMMY AWARDS are produced by John Cossette Productions and AEG Ehrlich Ventures for The Recording Academy. Ken Ehrlich and John Cossette are executive producers, Walter C. Miller is producer/director and Tisha Fein is the coordinating producer.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards - the preeminent peer-recognized award for musical excellence and the most credible brand in music - The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit http://www.grammy.com/.





  [january 2009]  
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