or


[01/12/09 - 10:29 AM]
Showtime Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara
The premiere episode of the original series is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara

Premiere Episode Available to over 100 Multi-platforms

NEW YORK, Jan. 12 -- In one of the largest content distribution campaigns ever done to launch a new original series, Showtime Networks Inc. announced today that the premiere episode of the highly anticipated new original series, United States of Tara, is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users - as part of the network's launch campaign to promote the series premiere on SHOWTIME this Sunday, January 18th starting at 9pm ET/PT.

As an added bonus, Showtime Networks is making available the season premiere episodes of The L Word (R) as it starts its final season and Secret Diary of A Call Girl to all the participating platforms day and date with their January 18 premiere on SHOWTIME.

All three programs will be available online on the major entertainment, social networking and blogging destinations, including cable, telco and satellite affiliate broadband portals, on mobile phones, and on Free On Demand platforms. Example of these partners include: the largest entertainment portals such as TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix as well as additional sites via the CBS Audience Network; social networking sites such as Facebook and Bebo; and top entertainment blogs such as BestWeekEver.com, Gawker, Pink is The New Blog and PopBytes. The episodes will also be available on mobile phones through MobiTV, Joost's iPhone App, and on CBS Mobile on Verizon's V-Cast Mobile TV and AT&T Mobile TV via MediaFLO; and via podcast from iTunes and Zune. In addition, the first episode of United States of Tara will be available online in HD on SHO.com and TV.com.

There are 24 different cable, telco and satellite providers participating in the campaign, beginning with the first episode of United States of Tara on broadband and Free On Demand 10 days before its January 18 SHOWTIME premiere. Among them: AT&T, Charter, Comcast, Cox, Insight, Mediacom, NCTC affiliates, RCN, Time Warner, Verizon and DirecTV. DirecTV will also air the episode on its linear channel The 101. In addition, the episode can be seen in HD on Free On Demand as well as on The 101.

This campaign follows Showtime Networks' very successful digital sampling strategy. It has proven to be a very effective tool not only by increasing consumers' exposure to premium television programs, but also helping drive subscription to the network. This is the most ambitious multi-platform push yet to reach both SHOWTIME subscribers and non-subscribers.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [january 2009]  
S
M
T
W
T
F
S
    


· L WORD, THE (SHOWTIME)
· SECRET DIARY OF A CALL GIRL (SHOWTIME)
· UNITED STATES OF TARA, THE (SHOWTIME)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.