or


[01/12/09 - 10:29 AM]
Showtime Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara
The premiere episode of the original series is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara

Premiere Episode Available to over 100 Multi-platforms

NEW YORK, Jan. 12 -- In one of the largest content distribution campaigns ever done to launch a new original series, Showtime Networks Inc. announced today that the premiere episode of the highly anticipated new original series, United States of Tara, is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users - as part of the network's launch campaign to promote the series premiere on SHOWTIME this Sunday, January 18th starting at 9pm ET/PT.

As an added bonus, Showtime Networks is making available the season premiere episodes of The L Word (R) as it starts its final season and Secret Diary of A Call Girl to all the participating platforms day and date with their January 18 premiere on SHOWTIME.

All three programs will be available online on the major entertainment, social networking and blogging destinations, including cable, telco and satellite affiliate broadband portals, on mobile phones, and on Free On Demand platforms. Example of these partners include: the largest entertainment portals such as TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix as well as additional sites via the CBS Audience Network; social networking sites such as Facebook and Bebo; and top entertainment blogs such as BestWeekEver.com, Gawker, Pink is The New Blog and PopBytes. The episodes will also be available on mobile phones through MobiTV, Joost's iPhone App, and on CBS Mobile on Verizon's V-Cast Mobile TV and AT&T Mobile TV via MediaFLO; and via podcast from iTunes and Zune. In addition, the first episode of United States of Tara will be available online in HD on SHO.com and TV.com.

There are 24 different cable, telco and satellite providers participating in the campaign, beginning with the first episode of United States of Tara on broadband and Free On Demand 10 days before its January 18 SHOWTIME premiere. Among them: AT&T, Charter, Comcast, Cox, Insight, Mediacom, NCTC affiliates, RCN, Time Warner, Verizon and DirecTV. DirecTV will also air the episode on its linear channel The 101. In addition, the episode can be seen in HD on Free On Demand as well as on The 101.

This campaign follows Showtime Networks' very successful digital sampling strategy. It has proven to be a very effective tool not only by increasing consumers' exposure to premium television programs, but also helping drive subscription to the network. This is the most ambitious multi-platform push yet to reach both SHOWTIME subscribers and non-subscribers.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [january 2009]  
S
M
T
W
T
F
S
    


· L WORD, THE (SHOWTIME)
· SECRET DIARY OF A CALL GIRL (SHOWTIME)
· UNITED STATES OF TARA, THE (SHOWTIME)





[07/23/16 - 01:55 PM]
Video: "Lucifer" Comic-Con(R) 2016 Highlight Reel & Season 2 First Look
The highlight reel includes a sneak peek at some hot new, never-before-seen footage from Season 2.

[07/23/16 - 01:45 PM]
Video: Watch New Footage from the Upcoming Season of "Family Guy" That Just Screened at San Diego Comic-Con
Season 14 premieres Sunday, September 25 at 9:00/8:00c on FOX.

[07/23/16 - 01:08 PM]
Video: Nickelodeon World Premieres "Legends of the Hidden Temple" Trailer at San Diego Comic-Con 2016
The TV movie follows three siblings who break away from a lackluster tour in a jungle, finding themselves immersed in a high-stakes adventure comprised of obstacles that they must complete in order to escape alive.

[07/23/16 - 12:54 PM]
New Faces from Jane's Past Emerge for Season Two of "Blindspot"
Luke Mitchell and Michelle Hurd will be joining "Blindspot" as series regulars for season two.

[07/23/16 - 11:36 AM]
"The Vampire Diaries" to Conclude After Eight Seasons of Epic High-Stakes Drama
The panel concluded with a farewell video from the cast and producers, which featured an exclusive premiere of the new song "Changing Tides," by The Fray.

[07/22/16 - 07:12 PM]
Video: "iZOMBIE" Season 2 Highlight Reel Comic-Con(R) 2016
Cast and producers returned to San Diego for the third year in a row to give fans a taste of what is to come in the upcoming season.

[07/22/16 - 06:49 PM]
Video: "Vikings" - Season 4 Returns Comic-Con Full Trailer
Check out the full length trailer from this year's Sand Diego Comic-Con for the return of Season 4.

[07/22/16 - 06:00 PM]
Comedy Central and South Park Digital Studios Celebrate 20 Seasons of "South Park"
The historic 20th season premieres this fall on Wednesday, September 14 at 10:00 p.m. ET/PT.

[07/22/16 - 04:49 PM]
It's Official: "Bates Motel" Will Close After Season 5
Additionally, Rihanna will appear as Marion Crane in the final season.

[07/22/16 - 04:18 PM]
Video: Starz Releases First Live Action Trailer for "American Gods"
Also, making a very special appearance was Kristin Chenoweth who graced the stage as it was announced she will star in the role of Easter.

[07/22/16 - 03:59 PM]
Gabriel Luna Joins "Marvel's Agents of S.H.I.E.L.D." as Ghost Rider
"Season 4 will unquestionably be the series' biggest, most ambitious story yet, and it all begins with the introduction of one of our greatest legacy characters in Ghost Rider," said Jeph Loeb.

[07/22/16 - 03:45 PM]
Video: Watch Highlights from Thursday's "The Rocky Horror Picture Show" Panel
"Let's Do the Time Warp Again" premieres Thursday, October 20 on FOX.

[07/22/16 - 03:40 PM]
Video: Everyone Is Singing After "Steven Universe" Musical Performance at San Diego Comic-Con
Fans were also treated to an exclusive sneak peek at a brand new episode "Beach City Drift."

[07/22/16 - 01:32 PM]
Video: "The 100" Season 3 Highlight Reel Comic-Con(R) 2016
The sizzle included an all-new voice over by series star Eliza Taylor teasing what fans can expect from the upcoming fourth season.

[07/22/16 - 01:24 PM]
AMC Announces "The Walking Dead" Season Seven Will Debut Sunday, October 23 at 9:00 P.M. ET/PT
Plus: check out the trailers for the new seasons of "The Walking Dead" and "Fear the Walking Dead."