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[01/26/09 - 09:11 AM]
Discovery Channel Delves Into the Sub-Conscious World of Attraction in Science of Sex Appeal
"Science of Sex Appeal," a two-hour special, premieres Sunday, February 8 at 8:00/7:00c.

[via press release from Discovery]

DISCOVERY CHANNEL DELVES INTO THE SUB-CONSCIOUS WORLD OF ATTRACTION IN SCIENCE OF SEX APPEAL

-- Premiering, February 8 at 8 PM (ET/PT)--

(Silver Spring, MD) � Science of Sex AppeaL delves into our deepest subconscious processes and lays them out in shocking and specific detail. Is sex appeal just a matter of taste, or a biological equation waiting to be solved? Science of Sex Appeal, premiering Sunday, February 8 at 8 pm (ET/PT) isolates every detail of human sex appeal and explores what is genetic, hormonal and neurological. What is based on sight, smell and on small, subtle cues like voice and movement? You'll never look at a stranger, your loved one or yourself in quite the same way again.

Scientists used to think that mate preferences were completely arbitrary, but recent studies suggest that there are certain non conscious factors such as sound and smell over which humans have no control that attract people to each other. Scientists wanted to test whether copulins, a natural secretion that women emit to attract men, really affected a man's level of attraction to a woman. So they asked men to rate a group of women in photographs on attractiveness. But when the men were unknowingly given artificial copulins and asked to rate the women, they were unable to distinguish which women were attractive.

In nightclubs across the world, an invisible biochemical war is going on. Men secrete androstenone, which repels women who are not ovulating, while women shoot back with copulins, which makes men find all of them sexy. Could copulins be a hidden weapon in the armory of attraction?

SCIENCE OF SEX APPEAL can also be seen in Spanish on Discovery en Espa�ol Sunday, February 8 at 9 pm (ET/PT).

SCIENCE OF SEX APPEAL is produced for Discovery Channel by The Incubator; Simon Andreae and James Younger are executive producers. For Discovery Channel, Susan Winslow is executive producer.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





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