or


[01/28/09 - 02:14 PM]
NBC.com's Mobile Initiatives Post Explosive Growth
"Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle" top the list of full episode streams.

[via press release from NBC]

NBC.COM'S MOBILE INITIATIVES POST EXPLOSIVE GROWTH

Mobile Full Episodes and Smart Phone Sites Led Record Traffic

UNIVERSAL CITY, Calif. - January 28, 2009 - NBC.com today announced record-breaking traffic to its mobile sites in 2008. NBC.com's many innovative firsts - streaming full episodes on a broadcast network's mobile site and platforms tailored to smart phones such as Apple's iPhone - drove total page views to 31 million for 2008, up from one million for the year prior. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"NBC.com's leadership in the mobile space paid off in '08," said Zigler. "We believe in giving users entertaining content that is easily accessible and these numbers validate that strategy."

A combination of new functionality and compelling content drove growth for the year. Among them - the introduction of ad supported full episodes - in particular proved popular, making up the majority of the more than 2.5 million mobile videos streamed in 2008; interactive SMS features for programs such as "Heroes" and the "Biggest Loser" made important inroads in the convergence between mobile, online, and on-air entertainment; adapting content to harness the unique capabilities of smart phones such as touch screens and accelerometers; making online social networking features available on mobile devices; and providing regular digital content such as photos, schedules, and episode recaps in accessible, straightforward show sites.

These features are proving popular with other groups as well - NBC.com's mobile features have won awards such as the Mobile Entertainment Webby for the "Heroes" mobile site.

2009 will bring even more mobile innovation from NBC.com. iPhone apps from "The Office" and "Heroes" launch soon, as will user blogs and advanced commenting. NBC.com recently bucked industry trends by developing in-house mobile publishing platforms that allow NBC.com to simultaneously publish across disparate media, including online and mobile, and eventually internet connected televisions.

Mobile traffic highlights from 2008 include:

--Mobile traffic reached 4.2 million page views in December '08, an increase of twelve times the amount delivered in December '07. In '08, traffic totaled 32.9 million page views.

--Mobile page views experienced a 60% increase from Q3 (9.5 million) to Q4 (15.1 million) in 2008.

--A total of 1.8 million mobile video streams were generated during the fall season (September - December '08), 1.3 million of those were full episodes and 520,000 short video streams.

--Page views via the iPhone reached 6.7 million and uniques registered 900,000 during the fall season (September - December '08).

--Top five shows by pageviews - "Heroes," "The Office," "SNL," "Deal or No Deal" and "30 Rock"

--Top five shows by full episode streams - "Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle"

Data provided by Omniture.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [january 2009]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)
· HEROES (NBC)
· KNIGHT RIDER (NBC)
· LIPSTICK JUNGLE (NBC)
· OFFICE, THE (NBC)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.