DREAMS ARE IN JEOPARDY AS "MAKING THE BAND 4" RETURNS WITH A NEW EPISODES AND NEW STRUGGLES PREMIERING THURSDAY, FEBRUARY 12TH, AT 9:00PM ET/PT
Fans Can Catch Up on the Drama from Last Season with the "Making the Band Launch Special" on Thursday, February 5th at 9:00PM (ET/PT)
New York, NY, January 29, 2009 � "Making The Band 4" picks right back up where it ended, with Danity Kane shattered and Day 26 determined to not suffer the same fate. The extended season premieres on February 12th, at 9:00PM (ET/PT) and the new episodes will kick off with the viewers getting a look at what's in store for the future of Danity Kane, Day26 and Donnie Klang. On Thursday, February 5th at 9:00PM (ET/PT) "Damaged: A Making The Band Special" recaps the last season with commentary from the people who lived through the turbulent third season.
In season 3 of "Making the Band 4" Diddy's heated relationship with Aubrey was brought to a head, ultimately leading to the decision that Danity Kane needed to move on without Aubrey. The stormy season finale also featured the emotional exit of D. Woods. Now that the destiny of Danity Kane is uncertain, Diddy will have to work his magic once again to put the pieces back together.
With the fate of Danity Kane up in the air, the new installments will focus on the guys of Bad Boy Entertainment � Day26. The guys are determined to not follow in the tainted footsteps of their label mates and will work tirelessly to ensure a successful future for the group as they work on their sophomore album. But will the explosive personalities of certain group members make taking their careers to the next level difficult?
Fans will also follow the long road to success that Donnie Klang has traveled. Though his album release was met with poor sales, Donnie is determined to do whatever it takes to achieve his dream.
"Damaged: A Making the Band Special" will take a look at all of the drama that took place during the previous season. Fans of the show, media experts and members of the cast will dish about the events that led up to the explosive season ender and what we can look forward to in the new season. Viewers will also be treated to a special look at the upcoming season.
The full season of MTV's "Making The Band 4, Season 3" ranked #1 in its time period (Tue/9-10pm) among F12-34 across all cable and reached over 49 million total viewers (P2+) with over 25 million viewers from our P12-34 core demographic. The "Making The Band 4, Season 3" finale on October 7th posted a 2.1 rating and ranked #1 in its time period among F12-34 across all cable competition.
Sean "Diddy" Combs, Ted Iredell and Perry Dance serve as executive producers. Jacquelyn French is the MTV executive overseeing 'The Making The Band' franchise. Francesca Spero is Producer for Bad Boy Entertainment.
SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 36 oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.