or


[02/03/09 - 08:50 AM]
Head & Shoulders Teams Up with CBS Interactive to Create New Original Web Series 'Heckle U,' Premiering Monday, FeB. 9
The 10-webisode series stars Tom Arnold, Owen Benjamin, Katie Cleary, Kirk Fox and Chris Wylde.

[via press release from CBS]

Head & Shoulders Teams Up With CBS Interactive to Create New Original Web Series 'HECKLE U,' Premiering Monday, Feb. 9

Original Webisode Series To Feature Owen Benjamin ("House Bunny") and Tom Arnold

LOS ANGELES and SAN FRANCISCO, Feb. 3 -- CBS Interactive announced today a partnership with Head & Shoulders to launch its new original scripted Web series HECKLE U, executive produced by NuMedia Studios. The series stars Tom Arnold ("Happy Endings") and Owen Benjamin ("House Bunny"). Benjamin is also co-directing the series with James Boyd ("Halflife"). On Feb. 9, the 10-webisode series will premiere exclusively on CBS.com (www.cbs.com) and TV.com. The series will also feature Katie Cleary ("CSI: NY"), Kirk Fox ("Forgetting Sarah Marshall") and Chris Wylde ("Descent").

HECKLE U is the story of Chance Stevens' road to glory as a professional heckler for the fictional Montana University. In each episode, Chance and his uncle, Lou the bartender, tell sexy reporter Amanda Marsh about a new adventure, from overcoming his Heckler's Block, to winning the Championship game. Along the way, we meet Darrell, Chance's best friend and heckling partner in crime, and Todd, Chance's jealous half-brother.

Each webisode will premiere on CBS.com, TV.com, and across the CBS Audience Network. Three new webisodes will be released during the first week, followed by a single new webisode a week for the remainder of the series. HECKLE U will also be promoted across CBS Interactive platforms.

"With the amount of time guys are spending on the Internet, Head & Shoulders sees this as a new way to interact with them," said Julie Marchant-Houle, Head & Shoulders North American Marketing Director. "The creativity and energy of the HECKLE U series and its all-star cast help bring to life the brand's equity in a unique way, and we're excited for guys to see the series."

"Web originals are definitely a win-win for both programmers and marketers -- by collaborating with a marketer from day one we give them a chance to build in real integrations, that are enjoyable for the audience and authentic to the story," said Anthony Soohoo, Senior Vice President and General Manager of CBS Interactive Entertainment and Lifestyle division. "HECKLE U is a great opportunity to take advantage of the Web as a new medium to create compelling programming that also lets marketers like Procter & Gamble extend their brands in new and innovative ways."

Following is a list of the 10 webisodes in order of appearance:

Pilot: Amanda Marsh reluctantly arrives at a nearly empty dive bar to write a story about professional heckler, Chance Stevens. She's not thrilled with her assignment, and after Chance regales her with one of his best heckling stories, she remains unimpressed.

Preparation H.E.C.K.L.E.R.S.: Chance explains the intricacies of heckling. You have to practice your game face (and make sure it doesn't look like an ad for Rabies Awareness), dig up dirt on the Internet (just make sure you're connected), and always keep your eyes peeled (you never know when your partner in crime is going to slap you). The journey to a flawless heckle is not all fun and games.

The Rules: Chance demonstrates the rules of heckling with some old battle stories. Electric shock therapy helps with preparation, and you should never underestimate the power of a sexy girl to distract the angry guards.

Heckler's Block: Todd, Chance's loser half-brother, tries to set the heckling story straight with a tale of Chance's failure. In Todd's version, Chance and Darrell are bumbling, obnoxious, weepy fools. Oh...and they stink at heckling.

Arch Rivals: Todd and Chance fight with sporks while Chance gives his side of Todd's story, which involves a heroic fight against Heckler's Block and a helpful cheerleader.

The Proposition: Chance recounts his "story of origin" as a professional heckler, complete with an interrogation scene and a promising offer from a rich Montana U fan.

The Interview: Chance tells the story of the hecklers' TV debut. After both hecklers cope with their stage fright, they fight against the man by kidnapping the conservative reporter who is interviewing them. It's okay, though...they feed him frozen pizza rolls.

Big Men on Campus: Chance continues the story of the hecklers' rise to fame. When Darrell and Chance make it into the paper, their celebrity reaches new heights...and Chance's ego blows up like a balloon. Hey, the girls love him and the guys want to be him. Who wouldn't eat that up?

Heart of a Champion, Part 1: Chance's big head gets in the way of his master heckling and Darrell can't do it on his own. It looks like the team is going to lose the big Championship Game. But Amanda's skepticism and Leo's self-promotion finally get to Chance before he can finish telling his story.

Heart of a Champion, Part 2: Chance comes through during halftime by dressing as a preacher and giving a discouraging sermon to the opposing team. As Amanda finishes her interview, a mysterious man enters the bar to give Chance the offer of a lifetime.

Cast:

OWEN BENJAMIN as CHANCE, the main character who recently gets hired with his best friend to become professional hecklers for the Montana University basketball team.

TOM ARNOLD as LOU THE BARTENDER, Chance's uncle and the perfect audience for him to share his crazy heckling adventures.

Katie Cleary as AMANDA, a reporter for The Chronicle who interviews Chance about his glory days of heckling.

KIRK FOX as DARRELL, Chance's best friend and wacky heckling partner.

CHRIS WYLDE as TODD, Chance's half brother and rival.

In addition to watching the series online, viewers are invited to participate in sharing their original comedic videos as part of the "Thoughtless Thoughts: Your Mind is Free to Wander" Sweepstakes. It is amazing what else you can spend your time thinking about when you know your hair is flake-free because of Head & Shoulders. Viewers can upload their video at CBS.com and one lucky winner will receive a trip to Las Vegas for him/her and four of his/her friends. Users will also find bonus content, a "best heckle" widget, and a number of Head & Shoulders vignettes. No purchase necessary to enter. See Rules for details at CBS.com.

A variety of community tools are also available, including:

Commenting, Rating, & Reviews --- Fans can post comments and rate each webisode

Sharing Features --- Embed, email, social networking and more.

Voting --- Viewers can vote on their favorite entries from the contestants of the "Thoughtless Thoughts: Your Mind is Free to Wander" Sweepstakes

HECKLE U is Executive Produced by Michael Kernan and Huntley Ritter of NuMedia Studios. Kernan is the former Co-Head of New Media at ICM, where he packaged shows such as the upcoming MSN experience around ICM author Thomas Friedman's "The World Is Flat" book, and created a multi-platform television in development with MySpace with Ritter, also a client of ICM.

NuMedia recently packaged the Funny or Die team with Fatal1ty, the world's foremost gamer, to create a site for gamers called "Pwn Or Die". NuMedia is also currently producing a web series with MySpace starring Ian Ziering called "Man vs. Monday" about the worst possible Monday experience.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 170 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

About Head & Shoulders(R)

One of Procter & Gamble's most trusted billion dollar brands, Head & Shoulders has helped provide millions of consumers with relief from dandruff symptoms including visible flakes, redness, dryness, itchiness and irritation for over 40 years. The proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively maximizes the bio-availability of ZPT enabling it to get to the source of dandruff more effectively. Offering a full line of shampoos and conditioners, Head & Shoulders provides both scalp and hair care. Head & Shoulders products are available at food, drug and mass market retailers. For additional information visit www.headandshoulders.com.





  [february 2009]  
S
M
T
W
T
F
S


· CSI: NEW YORK (CBS)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.