or


[02/17/09 - 11:56 AM]
Hyundai Races Into '24' as Official Series Sponsor
The pact includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.

[via press release from Hyundai]

Hyundai Races Into '24' as Official Series Sponsor

Hyundai Genesis Powers TV's Top Advertiser Drama with In-Show Integrations, Digital Extensions, Sports Tie-Ins, In-Dealership Exposure and More

FOUNTAIN VALLEY, Calif., Feb. 17 -- Jack Bauer is eight hours into another high-octane thrill ride on "24," this time powered by new series sponsor and marketing partner Hyundai and its 2009 North American Car of the Year, the Genesis sedan. The multiplatform collaboration that kicked off last November during the two-hour television event "24: REDEMPTION" spans the series' nail-biting Season Seven and includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing. "24" airs Mondays (9:00-10:00 PM ET/PT) on FOX.

"Our partnership with FOX and its hit show '24' provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan," said Chris Perry, director of marketing communications, Hyundai Motor America. "The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world."

The innovative marketing partnership with Hyundai and its media partners, World Marketing Group and Initiative, boasts multiple touchstones, including:

In-Show Integrations: The specialty attributes of the Hyundai Genesis play pivotal roles both in "24: REDEMPTION" and throughout Season Seven. In "24: REDEMPTION," the car's Bluetooth capabilities were highlighted, and additional in-show integrations will be seamlessly integrated into the storyline throughout Season Seven.

Digital Extensions: Hyundai Genesis branding is featured on FOX.com, FOX On Demand, MySpace and hulu. The "24" microsite on FOX.com also includes exclusive, behind-the-scenes content that is updated weekly from January through May. For every episode of "24," a "Scenemaker," specially produced and created by the Genesis, will take fans deeper into the series by highlighting something or someone special about that particular heart-racing hour.

Sports Tie-Ins: For "24: REDEMPTION," Hyundai received on-air enhancements during Major League Playoffs and World Series games.

In-Dealership Presence: A "24: REDEMPTION" integration reel is currently being shown in Hyundai dealerships throughout the U.S.

Product Placement: Hyundai Genesis vehicles will have an on-air presence throughout Season Seven of "24" and were also featured in "24: REDEMPTION."

Other Marketing: The "24: REDEMPTION" telecast was supported by national print (TIME, Sports Illustrated) and local radio buys.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.





  [february 2009]  
S
M
T
W
T
F
S


· 24 (FOX)











[03/06/15 - 01:03 PM]
Date Changes for Hallmark Movies & Mysteries Original Movie World Premieres
"A Bone To Pick: An Aurora Teagarden Mystery" will now premiere on Saturday, April 4 while "Garage Sale Mystery: The Deadly Room" is now due on Saturday, April 11.

[03/06/15 - 01:01 PM]
"Supergirl" First Images Revealed as Production Begins on New Pilot for CBS from Warner Bros. Television, Based on the Characters from DC Comics
Colleen Atwood said, "In designing Supergirl, I wanted to embrace the past, but more importantly, thrust her into the street-style action hero of today."

[03/06/15 - 01:00 PM]
Disney Channel Orders Comedy Series "Best Friends Whenever"
The project centers on teenagers Shelby and Cyd, who when a science experiment goes wrong, become unstuck in time, leaping forward and backward whenever they want - and sometimes even when they don't.

[03/06/15 - 12:51 PM]
Showtime(R) Comedy Documentary "Knock Knock, It's Tig Notaro" to Debut on Friday, April 17
The film follows Notaro's travels as she embraces her most loyal fans by creating unique and intimate comedy experiences in their homes, backyards, barns, and basements.

[03/06/15 - 11:31 AM]
Crews Race for Crab and Battle Monstrous Storms Like Never Before in Discovery's Hit Series "Deadliest Catch"
The 13-time Emmy Award-winning series returns for its 11th season on Tuesday, April 14 at 9:00/8:00c on the Discovery Channel.

[03/06/15 - 10:25 AM]
"Dateline: The Real Blacklist" to Lead Into Hit Drama "The Blacklist" to Form Two-Hour Thursday-Themed Programming Block
Plus: "The Slap" will shift to 10:00/9:00c next week, replacing the hiatus-bound "Allegiance."

[03/06/15 - 09:31 AM]
"The Odd Couple" Grows in Its Third Week - Up 13% in Viewers and 7% in Adults 18-49
CBS spins the numbers for Thursday, March 5.

[03/06/15 - 08:53 AM]
"The Blacklist" Doubles Its Lead-In, Finishes Within a Tenth of Last Week's Fast-Affil Rating
NBC spins the numbers for Thursday, March 5.

[03/06/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Grows to a 2.1 in Adults 18-49 - Remains Sunday's Top Drama Debut
ABC further spins the numbers for Sunday, March 1.

[03/06/15 - 08:40 AM]
Thursday's Broadcast Ratings: ABC, CBS Split the Demo Crown
The Alphabet's "American Crime" opens on top at 10:00/9:00c among total viewers and adults 18-49.

[03/06/15 - 08:25 AM]
ABC Is Up Sharply Year to Year and Finishes No. 1 for Its 6th-Straight Thursday
ABC spins the numbers for Thursday, March 5.

[03/06/15 - 08:02 AM]
HBO Announces Featured Artists on Game of Thrones Mixtape Vol. 2
Produced by Launch Point Records, the 15-track mixtape features diverse artists representing Game of Thrones families, leveraging themes and highlights from season 4.

[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).