or


[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2009]  
S
M
T
W
T
F
S
   


· HOUSE (FOX)
· MONK (USA)





[03/02/21 - 02:01 PM]
Video: "The Divine Ponytail" - Official Teaser - Netflix
A chronicle of the 22-year career of soccer star Roberto Baggio, including his difficult debut as a player and his deep rifts with some of his coaches.

[03/02/21 - 12:34 PM]
discovery+ and Science Channel Explore All Things Weird and Unexplained in All-New Seasons of "Strange Evidence" and "What on Earth?"
In a year when things can't seem to get any more bizarre, both series will dissect the mysteries and creepiness of things that goes bump in the night.

[03/02/21 - 12:31 PM]
Video: "Bombay Rose" - Official Trailer - Netflix
Amidst the bustle of a magnetic and multifaceted city, the budding love between two dreamers is tested.

[03/02/21 - 11:32 AM]
Season One of "Prodigal Son" Now Available for Streaming on HBO Max
The first season of the show is available to stream today, Tuesday, March 2, on HBO Max.

[03/02/21 - 11:05 AM]
Video: All-New Trailer for "Prodigal Son," Featuring Catherine Zeta-Zones and Alan Cumming
Following tonight's winter finale, look for new episodes beginning Tuesday, April 13.

[03/02/21 - 11:01 AM]
The CW Network Renews "Superman & Lois" for Season Two
The super-sized 90-minute series premiere lifted The CW to its best night of primetime in over two years.

[03/02/21 - 10:16 AM]
Peacock Orders Epic Science Series "The End Is Nye" with Emmy Award-Winning Host Bill Nye
The series sends Bill Nye into the most epic global disasters imaginable - both natural and unnatural - and then demystifies them using science to show how we can survive, mitigate, and even prevent them.

[03/02/21 - 10:02 AM]
FOX Bet Super 6 Teams with Television's #1 Entertainment Series, "The Masked Singer," for Season Five, Premiering Wednesday, March 10, on FOX
The FOX Bet Super 6 app will offer viewers an enhanced entertainment experience, by making predictions about what they think will happen in each episode throughout the season.

[03/02/21 - 10:01 AM]
Animation Expands to Mondays This Summer on FOX
Look for newcomer "Housebroken" and season two of "Duncanville" back-to-back beginning May 31.

[03/02/21 - 09:59 AM]
HBO Sports Presents an Imagine Documentaries and Fuqua Films Documentary Feature "The Day Sports Stood Still," Debuting March 24
Emmy(R)-winning director Antoine Fuqua will chronicle the abrupt stoppage, athletes' prominent role in the cultural reckoning on racial injustices that escalated during the pandemic and the complex return to competition in the summer and fall.

[03/02/21 - 09:30 AM]
"Zack Snyder's Justice League" Key Art Now Available
In addition, HBO Max announced a partnership with Footaction as well as The Heroes Among Us fan sweepstakes.

[03/02/21 - 09:01 AM]
Video: "Bad Trip" Starring Eric Andre, Lil Rel Howery & Tiffany Haddish - Official Trailer - Netflix
In this hidden-camera prank comedy, two best friends bond on a wild road trip to New York as they pull real people into their raunchy, raucous antics.

[03/02/21 - 09:01 AM]
Kevin Bacon, Angela Bassett, Phoebe Dynevor, Morgan Freeman, Gal Gadot, Justin Hartley, Chris Hemsworth, Javicia Leslie, Chrissy Metz, Lin-Manuel Miranda, Yara Shahidi, and More to Present at the 26th Annual Critics Choice Awards
The winners will be revealed live on The CW this Sunday, March 7, with acclaimed film, television, and stage star Taye Diggs returning to host for his third consecutive time.

[03/02/21 - 09:00 AM]
CBS Presents the "73rd Emmy(R) Awards" to Be Broadcast Live, Sunday, Sept. 19 on CBS
Host(s), producers and venue will be announced at a later date.

[03/02/21 - 09:00 AM]
Apple TV+ Orders Star-Studded Female-Driven Anthology Series "Roar" from Creators Liz Flahive and Carly Mensch, and Executive Producers Nicole Kidman and Bruna Papandrea
Nicole Kidman, Cynthia Erivo, Merritt Wever and Alison Brie are among those featured in the eight half-hour genre-bending episodes.