or


[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2009]  
S
M
T
W
T
F
S
   


· HOUSE (FOX)
· MONK (USA)









[04/23/14 - 06:56 PM]
ESPN's 2014 "Monday Night Football" Schedule
The 45th season will kick off with a doubleheader Monday, September 8 - New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. / 7:15 p.m. PT).

[04/23/14 - 06:40 PM]
21st NFL on FOX Schedule Unveiled
It's a season of firsts once the action gets underway as FOX Sports becomes the only NFL broadcaster to cover two games from London in the same season, the first of which features the earliest kickoff in NFL history.

[04/23/14 - 05:03 PM]
2014 "Thursday Night Football" Broadcast Schedule Announced
The 16-game Thursday Night Football schedule kicks off on September 11 with Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday double-header on December 20.

[04/23/14 - 05:02 PM]
2014 NBC "Sunday Night Football" Schedule Announced
Highlights include 19 primetime games, including the NFL's opening game of the season, NFL Kickoff 2014 and NBC's annual Thanksgiving night game.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 12:35 PM]
NBC Sports Group to Present All Team USA Games from 2014 IIHF World Hockey Championship
Live coverage begins on NBCSN on Friday, May 9 at 1:30 p.m. ET when Team USA faces Belarus in the first of seven preliminary-round matches, which will all air live on NBCSN.

[04/23/14 - 11:23 AM]
VH1 Announces Hot New Summer Lineup
Highlights include the return of "Hit the Floor" as well as newcomers "I Love The 2000s," ""Make or Break: The Linda Perry Project," "Dating Naked" and "LeAnn & Eddie."

[04/23/14 - 11:10 AM]
Bravo Media Expands Scripted Programming Developing "All the Pretty Faces" from Executive Producer Jennifer Garner and Warner Horizon Television
The project is a dramedy-mystery centered on two warring families engaged in an epic, decades-long feud.

[04/23/14 - 11:09 AM]
Sam Register Promoted to President, Warner Bros. Animation and Warner Digital Series
Current WBA television series developed and supervised by Register include "Teen Titans Go!" and "The Tom and Jerry Show."

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 10:30 AM]
"SNL" Finishes Out the Season with Three Star-Studded Back to Back Shows
Look for Andrew Garfield on May 3, Charlize Theron on May 10 and Andy Samberg on May 17.

[04/23/14 - 10:26 AM]
Honda Indy Grand Prix of Alabama Highlights Motorsports Coverage on NBCSN This Week
NBCSN's presentation of the Indy Grand Prix of Alabama begins Sunday at 1 a.m. ET with qualifying.