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[04/01/09 - 09:10 AM]
USA Network Partners with Hoover to Create the First Ever "Clean Screen Day"
On Sunday, April 5, USA will present a "bug and snipe-free" marathon of "Monk" starring the ultimate obsessive-compulsive character, Adrian Monk.

[via press release from USA]

USA NETWORK PARTNERS WITH HOOVER TO CREATE THE FIRST EVER "CLEAN SCREEN DAY"

Partnership Pairs USA's Obsessive Compulsive Monk with Hoover's Platinum Collection

NEW YORK, NEW YORK � April 1, 2009 � USA Network and Hoover� are partnering to create the first ever "Clean Screen Day" in an unprecedented television promotional event with the help of quintessential clean freak �Adrian Monk.' Clean freaks everywhere will rejoice as the Hooover� Platinum Collection� Cordless Hand Vac cleans USA's screens on-air and online in support of Hoover's "Clean Freaks Rejoice"� advertising campaign for the new Platinum Collection. The announcement was made today by Chris McCumber, USA's executive vice president, marketing, digital and brand strategy.

"As the Characters Welcome network we look for the unique character in every brand. With Platinum Collection's �clean freaks' positioning, it was clear that this is a character that would want to clean up everything � including our network's bugs and snipes," said McCumber. "Showcasing Hoover's powerful cleaning system in a humorous and relevant way within the MONK franchise seemed like the perfect brand fit for Hoover and USA."

"We are very excited to be partnering with USA for "Clean Freaks" week. We all know someone that we adoringly refer to as a Clean Freak, whether it is ourselves, our brother, our sister, or a friend," said Allyson Horst, Director of Marketing for Hoover. "The USA partnership offers a unique opportunity to present our Platinum Collection, the solution for those in search of a deep clean, by tying in with MONK, the ultimate Clean Freak!"

Designated as "Clean Screen Day" on Sunday, April 5, USA will present a "bug and snipe-free" marathon of USA's hit series MONK starring the ultimate obsessive-compulsive character, Adrian Monk. A customized, co-branded twenty-second promo will feature an animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen, while driving tune-in to USA's first ever "Clean Screen MONK Marathon." The promo will leverage the phobia-driven fastidiousness of Adrian Monk to playfully educate its audience on the USA/Hoover partnership and the functional benefits of Hoover's Platinum Collection machines by actively showing the vacuum cleaning the screen of all graphics. The custom tune-ins will air March 30 through April 5.

In addition, to tie in with Hoover's "Clean Freaks" week, USA will extend its partnership to the week of April six, with a snipe and bug free sponsorship of the nightly HOUSE telecast strip appropriately titled "Clean HOUSE Week."

During both the "Clean-Screen MONK Marathon" and throughout the "Clean HOUSE Week," USA will air ten-second bumpers that feature the animated Platinum Collection Cordless Hand Vac sucking the graphic snipes and USA bugs off the screen communicating to viewers that they are watching their favorite show on a clean screen.

On usanetwork.com, the "Clean Sweep" promotion will run across the USA, MONK, HOUSE and Character Arcade homepages. The Platinum Collection Cordless Hand Vac will pop-up on the landing page and users will be able to interact with the vacuum to "clean up" the animated dirt. Additionally, Hoover is sponsoring key content areas of the MONK site.

The new Hoover Platinum Collection offers superior cleaning performance through innovative design and technology. The Platinum Collection features six new high performing vacuums that are designed for the ultimate "clean freak."

The media/buying agency for the project was The Martin Agency.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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· HOUSE (FOX)
· MONK (USA)









[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.

[04/24/15 - 10:07 AM]
FYI(TM) Greenlights New Original Series "The Seven Year Switch"
In the series, four couples at a crossroads in their relationship will get the chance to live with a stranger for two weeks, in an experimental marriage, to help determine what traits and characteristics in a mate could make their marriage stronger.

[04/24/15 - 09:22 AM]
"Steve Harvey" Celebrates 500th Episode, Monday, April 27
Members of the studio audience will get the opportunity of a lifetime, as each day April 27 - May 1, one lucky person will be chosen to step into the "Steve Harvey Money Booth" and will be given 20 seconds to collect as much cash as they can.

[04/24/15 - 09:08 AM]
Hulu Original "Moone Boy" to Return for A Sidesplitting Third Season
The Chris O'Dowd-led series returns to Hulu for a third and final season with six all-new episodes on Wednesday, May 13.

[04/24/15 - 08:53 AM]
"AirAsia 8501: Anatomy of a Crash," Premieres on Science Channel Tuesday, April 28th at 10PM ET/PT
This fateful event culminated on December 28, 2014 when AirAsia flight 8501 and its 155 passengers and seven crew members were lost in a storm, 40 minutes into its journey from Indonesia to Singapore.