[04/02/09 - 01:09 PM]
It's Good to Be Bad as Oxygen Greenlights Fourth Season of 'Bad Girls Club' on Heels of Record Breaking Ratings
The show's third season was Oxygen's first series ever to average over one million viewers per episode.

[via press release from Oxygen]

It's Good To Be Bad As Oxygen Greenlights Fourth Season Of 'Bad Girls Club' On Heels of Record Breaking Ratings

'Bad Girls Club' Season Three Becomes Oxygen's First Series Ever To Average Over One Million Viewers; Drives Unprecedented 70 Million Page Views, a 499% Increase Over Season Two

New York, NY - April 2, 2009 - Coming off a phenomenal third season with record breaking numbers on air and online, Oxygen has renewed "Bad Girls Club" for a fourth season. "Bad Girls Club" season three became Oxygen's first series ever to average over one million viewers per episode, with 397,000 W18-34, 533,000 W18-49, 727,000 A18-49 and one million total viewers. From Bunim-Murray, the groundbreaking producers of The Real World, "Bad Girls Club" is currently casting for the new season.

"Our audience has made 'Bad Girls Club' our biggest hit ever on every screen. We're excited to give them more of what they love with the greenlight of another season," said Amy Introcaso-Davis, Senior Vice President, Original Programming and Development for Oxygen Media. "The series not only provides fascinating entertainment, it also allows the viewers to live vicariously through these women who love to live life on their own terms."

"It's not easy working with bad girls, which it shouldn't be; nevertheless we're thrilled Oxygen is giving us the chance to go toe to toe once again with women who aren't afraid to make their own rules and live their lives openly, loudly and honestly," said Jon Murray, Chairman, Bunim-Murray Productions.

"Bad Girls Club" now holds the title as the network's most successful series among its target demo, W18-34. It also boasted the youngest season on Oxygen with a median age of 26. Tuesday (3/31) night's reunion special became Oxygen's most watched telecast in network history with 437,000 W18-34, 639,000 W18-49, 950,000 A18-49 and 1.4 million total viewers.

Driving unprecedented numbers for Oxygen's digital assets, "Bad Girls Club" page views for season three reached over 70 million, a 499% increase over season two, while video streams for season three reached 8.8 million streams, an 87% increase over the previous season.

"Bad Girls Club" also recently dominated online space during the season finale (3/27) reaching one of the top ten topics on Twitter against atypical competition during the presidential address.

"Bad Girls Club" takes 'bad behavior' to the next level with a cast of young women who are powerfully bold, outrageously funny and endlessly entertaining. "Bad Girls Club" brings seven new 'bad girls' together in a beautiful Los Angeles mansion. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They claim they want to change, but will living together help them move forward and turn their lives around - or will chaos rule?

Jon Murray serves as executive producer of "Bad Girls Club" for Bunim-Murray Productions with Brandon Wilson and Jeff Schmidt serving as Co-Executive Producers.

About Bunim-Murray

Bunim-Murray Productions is the leading independent producer of innovative entertainment content. The company is widely credited with creating the reality television genre with its hit series The Real World (renewed for its 22nd season on MTV). BMP continued to innovate with the first reality game show, Road Rules, in 1995, the first reality sitcom, The Simple Life, in 2003, and the first reality soap opera, Starting Over, in 2003. Bunim-Murray's current programming includes Bad Girls Club (Oxygen), Keeping up with the Kardashians (E! Entertainment), The Real World/Road Rules Challenge (MTV), The Supreme Court of Comedy (DirecTV), Living Lohan (E! Entertainment), the 6th season of Project Runway, the upcoming Models of the Runway, and Old Skool with Terry and Gita (upcoming on VH1). Other recently aired Bunim-Murray series include America's Psychic Challenge (Lifetime), Murder (Spike) and Dr. Steve-O (USA). Launched in 2006 to better reach the Digital Generation, Bunim-Murray's M Theory Entertainment is a spin-off entity focusing on new media initiatives. In 2007 Bunim-Murray launched BMP Films, a film division, which premiered its first documentary, Autism: The Musical, at the 2007 Tribeca Film Festival, and its first scripted film Pedro, at the 2008 Toronto Film Festival. Autism: The Musical premiered to rave reviews on HBO on March 25, 2008 and won 2 Primetime EMMY awards. Bunim-Murray Productions has also recently announced the formation of M Music, a music management division, with its first band, A Cursive Memory, signing with Vagrant Records. Bunim-Murray Productions is based in Van Nuys, CA. It was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim.

About Oxygen

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including Bad Girls Club, The Janice Dickinson Modeling Agency, and Tori & Dean: Home Sweet Hollywood.

  [april 2009]  


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