COMEDY CENTRAL� TO ROAST COMEDIC ICON JOAN RIVERS

The "COMEDY CENTRAL Roast Of Joan Rivers" To Tape In LA On Sunday, July 26, 2009

NEW YORK, April 8, 2009 -- COMEDY CENTRAL is adding a new face to its Emmy-nominated Roast franchise. The network is rolling out the red carpet to Roast one of comedy's most trailblazing female performers, comedy icon Joan Rivers. This star-studded event will tape in Los Angeles on Sunday, July 26, 2009 and will air on Sunday, August 9 at 10:00 p.m. ET/PT.

"I'm thrilled to be doing this for COMEDY CENTRAL. The last time I was Roasted I was half of a two-for-one special: Joan of Arc and me," said Rivers.

"Joan Rivers is a comedic genius who has proven that she can take it as hard as she gives it," said Elizabeth Porter, SVP, specials and talent, COMEDY CENTRAL. "She's such a lovely person, but when she takes aim, no one is going to be spared. It should be a crazy night."

Joan Rivers, who is currently appearing on NBC's "Celebrity Apprentice" and celebrating the publication of her two new books Men Are Stupid And They Like Big Boobs and Murder At the Academy Awards, is a force of nature and one of the hardest working celebrities in the world. Comedienne, Tony-nominated actress, bestselling author, Emmy Award-winning television talk-show host, playwright, screenwriter, motion picture director, columnist, lecturer, syndicated radio host, jewelry designer and cosmetic company entrepreneur, red carpet fashion laureate, businesswoman and, most importantly to her, mother and grandmother. She is exhausted!

The "COMEDY CENTRAL Roast Of Joan Rivers" will be executive produced by Joel Gallen from Tenth Planet Productions, who also executive produced and directed the "COMEDY CENTRAL Roast Of Larry The Cable Guy," "COMEDY CENTRAL Roast Of Bob Saget," "COMEDY CENTRAL Roast Of Flavor-Flav," the Emmy-Nominated "COMEDY CENTRAL Roast Of William Shatner" and the "COMEDY CENTRAL Roast Of Pamela Anderson." Larry Thompson will serve as Co-Executive Producer. Elizabeth Porter is the executive in charge for the network.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 95 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.