THE MINISERIES EVENT OF THE SUMMER BEGINS MAY 30 AS LIFETIME DEBUTS MANEATER, BASED ON GIGI LEVANGIE GRAZER'S NEW YORK TIMES #1 BEST-SELLING BOOK
SARAH CHALKE Leads Ensemble Cast Including MARIA CONCHITA ALONSO, GARCELLE BEAUVAIS-NILON, NOUREEN DeWULF, JUDY GREER, GREGORY HARRISON, PAUL LEYDEN, SHALIM ORTIZ, MARLA SOKOLOFF and PHILIP WINCHESTER
TIMOTHY BUSFIELD Directs Miniseries from Sony Pictures Television
LOS ANGELES, CA (April 8, 2009) � Lifetime dives into summer with the all-new miniseries event Maneater, starring Sarah Chalke (Lifetime's Why I Wore Lipstick to My Mastectomy, Scrubs) and based on Gigi Levangie Grazer's (The Starter Wife) best-selling book. The story of a glamorous Hollywood social climber who finally meets her match premieres Saturday, May 30, 2009, and Sunday, May 31, 2009, at 9pm ET/PT.
Lifetime Networks and Vaseline Aloe Fresh, a Unilever brand, recently announced a partnership to launch a comprehensive, multi-platform promotional campaign in support of the highly anticipated, all-new miniseries Maneater. Under the exclusive agreement, Vaseline Aloe Fresh will be the Presenting Sponsor of Maneater.
Scheduled to begin in mid-April and extend through encore presentations of the miniseries on Lifetime Television and Lifetime Movie Network � cable's top two women's channels � the brand partnership, brokered by Mindshare, will cross every division of Lifetime to maximize consumer awareness of Maneater and the Vaseline Aloe Fresh line of light lotions that leave skin feeling hydrated and refreshed. Campaign elements include the following:
Multiple product integrations of Vaseline Aloe Fresh into the miniseries.
Custom, co-branded promotional spots running on-Network, off-Network and on the radio.
Original branded-content vignettes starring Chalke and featuring Vaseline Aloe Fresh.
Viral online promotions in the form of e-cards and massive e-mail blasts.
Targeted advertising on top entertainment, women's and gossip sites.
Extensive out-of-home buys and mall signage in 15 markets, including New York and Los Angeles.
Broad print media, including major weekly celebrity and lifestyle magazines and daily publications.
Comprehensive public relations outreach.
Beautiful, fashionable and fun, Clarissa Alpert (Chalke) is a shallow socialite whose speed dial is a veritable Rolodex of Hollywood power players. Staring her 32nd birthday directly in the eyes � though she will admit only to being 28 � the spoiled daddy's girl is in a panic because she is still single. Clarissa, though, always gets what she wants � even if he's Aaron Mason (Philip Winchester), the hottest new producer in town. With the help of her family and friends, Clarissa sets into motion an elaborate plan to lasso the dashing filmmaker who will, she hopes, be the man to put a ring on her finger.
ABOUT THE PRODUCTION
Maneater will be produced by Sony Pictures Television for Lifetime Television. Suzanne Martin (Hot Properties, Spellbound), Gigi Levangie Grazer (The Starter Wife) and Stephanie Davis for 3 Arts Entertainment (The Starter Wife, The 51st State) are executive producers of the teleplay by two-time Emmy� Award winner Martin. The miniseries is directed by actor/director Timothy Busfield (Damages, Lipstick Jungle, Las Vegas). Busfield and Jocelyn Freid are also co-executive producers.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service.
Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony Music Entertainment and for the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
ABOUT LIFETIME TELEVISION
Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families.
Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.