or


[04/10/09 - 12:49 PM]
Sundance Channel Signs Subaru as Presenting Sponsor for New Series, ''Eco Trip: The Real Cost of Living,'' Part of Network's ''The Green'' Programming Block
The series, "an in-depth exploration of the origins and environmental impacts of common everyday products," premieres Tuesday, April 21 at 9:00/8:00c.

[via press release from Sundance]

Sundance Channel Signs Subaru as Presenting Sponsor for New Series, ''Eco Trip: The Real Cost of Living,'' Part of Network's ''The Green'' Programming Block

Subaru's Multi-Platform, Integrated Sponsorship Deal Includes Eight-Part Short-Form Series "Traction for Life" and Sweepstakes

"Eco Trip: The Real Cost of Living" Premieres April 21st at 9:00 PM ET/PT

New York, NY April 10, 2009 - Sundance Channel announced today that Subaru of America, Inc. has signed on as an exclusive sponsor of the upcoming original series, "Eco Trip: The Real Cost of Living." Premiering on Tuesday, April 21st, in celebration of Earth Day, the eight-part original Sundance Channel series is an in-depth exploration of the origins and environmental impacts of common everyday products. The series airs Tuesdays from 9-9:30 PM (ET/PT).

The centerpiece of Subaru's multi-platform partnership is an eight-part original short-form series called "Traction for Life." The Subaru short-form series profiles people who actively participate in environmental efforts and make smart, safe and fun choices for themselves, their families and their communities. A new episode of "Traction for Life" will premiere each week during "Eco Trip," and will also be available on sundancechannel.com and Sundance Channel On Demand.

"Subaru is the ideal partner for Eco Trip. As a company, Subaru cares about the impact that the production of everyday objects has on our health and on our planet," said Kim Gabelmann, SVP, Branded Entertainment and Partnerships. "The partnership between Subaru and Sundance Channel reflects our mutual commitment to creating enlightening eco-programming and socially-minded brand awareness, and speaks to our ability to do custom, creative integrations that highlight our partners' brand values."

"Subaru is proud to support programming that our customers embrace, and with its emphasis on the outdoors and the environment, Eco Trip is a perfect fit for Subaru," says Tim Mahoney, senior vice president and CMO for Subaru of America, Inc.

Additional elements of Sundance Channel's partnership with Subaru include: customized show openings and closings; presence in series tune-in spots; and branded "Eco Tips" that will air throughout the series. As an in-show integration, host David de Rothschild drives a 2009 Subaru Forester throughout the series.

In addition, Sundance Channel and Subaru will hold a "Eco Scavenger Sweepstakes" and send one lucky winner on an "ecotrip" to the Sundance Resort in Utah. Consumers will be encouraged to log on to the Sundancechannel.com/ecotrip sweepstakes page for more details and entry information.

Sundance Channel has signed on iTVX research firm to measure the quality and impact of Subaru's sponsorship and brand integration campaign. "Today's entertainment marketers require more proactive yet cost-effective metrics to make strategic decisions," said iTVX CEO Frank Zazza. "Sundance Channel has structured a valuable multi-venue communications platform for Suburu, and iTVX will provide insights for all areas of this campaign".

"Eco Trip: The Real Cost of Living" is hosted by eco-adventurer David de Rothschild and follows the life-cycle - from production to disposal - of everyday items, including cotton t-shirts and paper napkins, chocolate and cell phones. Episodes reveal the environmental, social, and health effects of each product, and inspire and educate viewers on what they can do to live a greener life. The new series airs as part of THE GREEN, Sundance Channel's weekly destination for environmental programming.

Sundance Channel

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, imaginative, and uncompromising, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, which are all unedited and commercial-free. Launched in 1996, Sundance Channel is a subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multiplatform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC (The Independent Film Channel), WE tv, Sundance Channel, IFC Entertainment and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading U.S. distributor of independent and foreign film with a unique day and date distribution model, "IFC In Theaters," that makes films available to a national audience by releasing them simultaneously in theaters as well as on cable's On Demand platform; IFC Festival Direct features titles acquired from major international film festivals and initially offers them exclusively through On Demand; IFC Productions, a feature film production company; and IFC Center, a state-of-the-art cinema in the heart of NYC's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, an advertising sales company; Rainbow Network Communications, a full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

iTVX, Inc.

iTVX is the leading global product placement and branded entertainment valuation company. They provide proactive insights and solutions, enable marketers and content providers to make better branded entertainment decisions. Contact Gary Cogland 914-633-9111 x140





  [april 2009]  
S
M
T
W
T
F
S
   


· ECO-TRIP: THE REAL COST OF LIVING (SUNDANCE)





[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/23/25 - 11:13 AM]
USA Network Renews "The Rainmaker" for Second Season
Across the first nine premiere episodes of the season, "The Rainmaker" has averaged 1.3 million total viewers.

[10/23/25 - 11:06 AM]
Global Box Office Sensation "Wicked" Arrives Nov. 19 on NBC
The NBC telecast of "Wicked" leads up to the November 21 premiere of "Wicked: For Good," the epic finale to the global cultural phenomenon.

[10/23/25 - 11:01 AM]
Video: Paramount+ Releases Official Trailer for New Documentary "My Nightmare Stalker: The Eva LaRue Story"
The powerful two-part documentary premieres Thursday, November 13, exclusively on Paramount+.

[10/23/25 - 11:00 AM]
What's New on HBO Max This November
New original series include "I Love LA" and "The Seduction"; as well as documentaries "Alex vs ARod," "One to One: John & Yoko," and "Thoughts & Prayers."

[10/23/25 - 10:31 AM]
Definitive Kevin Durant Doc Series Underway for Netflix from OBB Pictures and Boardroom
Production will continue shooting into the current season and for years beyond as he approaches the final chapters of his career.

[10/23/25 - 10:04 AM]
"Merry Little Mystery" - Starring Jordin Sparks & Keon Alexander Streaming on The Roku Channel November 19th
Natasha Maxwell spends the holidays at her grandparent's house in the tiny town of Roundtop, where she grew up.

[10/23/25 - 10:00 AM]
HBO Original Documentary "One to One: John & Yoko" Debuts November 14
A rare and revelatory inside look at John Lennon and Yoko Ono's first year in New York City in the early 1970s, the film delivers an immersive, cinematic experience that brings to life a chapter of explosive creativity and political activism in their lives.

[10/23/25 - 09:01 AM]
Video: "The Great American Baking Show: Celebrity Holiday" (2025) Official Trailer - The Roku Channel
Celebrity bakers Baron Davis, Cheri Oteri, Oliver Hudson, and Janelle James swap the spotlight for spatulas, as they take on three holiday-themed challenges and vie for the coveted Star Baker crown.

[10/23/25 - 09:01 AM]
Country Music Icon Reba McEntire Set to Take the Stage as Host of "Christmas in Rockefeller Center" Special
The annual two-hour telecast will air live Wednesday, December 3 at 8 p.m. ET on NBC and simulcast on Peacock.