TV LAND ANNOUNCES PRESENTERS AND ADDITIONAL HONOREE SID AND MARTY KROFFT FOR THE "2009 TV LAND AWARDS"

Will Ferrell, Teri Hatcher, Amy Poehler, Jimmy Kimmel, Jamie Lee Curtis and Dr. Phil Named as Presenters With More To Be Announced

Grammy� Winner Cyndi Lauper and Pop Icon David Cassidy To Pay Tribute to The Kroffts

Los Angeles, CA � April 14, 2009 � TV Land announced today that legendary producers Sid and Marty Krofft will receive the Pop Culture Award at the "2009 TV Land Awards," and Will Ferrell, star of the upcoming film Land of the Lost (Talladega Nights, Anchorman), Teri Hatcher ("Desperate Housewives"), Amy Poehler ("Saturday Night Live," "Parks and Recreation" and Baby Mama), comedian and talk show host Jimmy Kimmel ("Jimmy Kimmel Live"), Jamie Lee Curtis (Freaky Friday, A Fish Called Wanda) and TV talk show host and psychologist Dr. Phil will be among the presenters at the evening�s celebration. Additionally, music stars Cyndi Lauper and David Cassidy will perform in the tribute to Sid and Marty Krofft. The two-hour show, hosted by Neil Patrick Harris ("How I Met Your Mother," Harold and Kumar Go To White Castle and Assassins), will tape on Sunday, April 19th at the Gibson Amphitheatre in Universal City and will air on TV Land during a special presentation of TV Land PRIME on Sunday, April 26th at 8PM ET/PT.

TV Land previously announced additional honorees for this year�s show including Don Rickles (Legend Award), Julia Louis-Dreyfus (Legacy of Laughter Award), "Married With Children" (Innovator Award), "ER," (Icon Award), "M*A*S*H" (Impact Award), "Home Improvement" (Fan Favorite Award), "Magnum P.I." (Hero Award), "Two and a Half Men" (Future Classic Award) and "Knots Landing" (30th Anniversary Award).

Sid and Marty Krofft will be bestowed with the Pop Culture Award, which is presented to a producer whose body of work has crossed the line from ordinary to pop culture status.

After a background in puppeteering, vaudeville and the circus, Sid and Marty Krofft arrived in Hollywood to knock the cookie-cutter animation world of Saturday morning television upside down. Starting in 1969 with the innovative series "H.R. Pufnstuf," they turned out a string of wild, vibrant, fast-paced children�s programs that captured the carefree spirit of the �70s while creating many pop culture moments. The Kroffts� idea of children�s programming was always inventive and psychedelic -- infused with manic energy and wild campy humor. They expanded their horizons to create a whole new style of variety shows for adults that were fearless and funny. One of their memorable series was "Land of the Lost" which has been remade as a feature film starring Will Ferrell as Park Ranger Rick Marshall.

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About The 2009 TV Land Awards

Michael Levitt ("Kathy Griffin: My Life on the D List," "Billboard Music Awards," "Scream Awards") is executive producer, Emmy Award-winning Jeff Margolis is director ("Academy Awards," "American Music Awards," "Screen Actors Guild Awards"), Greg Sills serves as supervising producer ("VH1 Rock Honors," "The Teen Choice Awards," "Nickelodeon Kids Choice Awards") and TV Land�s Sal Maniaci and Larry W. Jones are executive producers. STOUFFER�S� is a presenting sponsor of the "2009 TV Land Awards."

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's prime time programming destination designed for people in their mid-forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 93 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world�s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company�s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.