or


[04/15/09 - 04:26 PM]
Bear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel's Man VS. Wild Tied to Universal Pictures' "Land of the Lost"
"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

[via press release from Discovery]

BEAR GRYLLS AND WILL FERRELL JOIN FORCES TO BATTLE THE SWEDISH WILDS IN A SPECIAL EPISODE OF DISCOVERY CHANNEL'S MAN VS. WILD TIED TO UNIVERSAL PICTURES' "LAND OF THE LOST"

Episode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy

(Los Angeles, CA) � Marking the latest adventure in Discovery Channel's long-running series MAN VS. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today. The early June episode is tied to Universal Pictures' upcoming comedy adventure "Land of the Lost," which stars Ferrell and hits movie theaters on June 5, 2009.

This special episode of MAN VS. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies. Previously, the two companies have worked together on tie-ins with recent Universal releases. These include a integration of Universal's "Frost/Nixon" with an episode of Discovery's CASH CAB; a tie-in of Universal's "Fast & Furious," which recently opened to $71MM�the highest box office weekend of 2009�with Discovery's DESTROYED IN SECONDS; and last summer with Universal and Marvel Studios' "The Incredible Hulk" with Discovery's DEADLIEST CATCH, Universal's "Wanted" with Discovery's FUTUREWEAPONS and Universal's "The Mummy: Tomb of the Dragon Emperor" with Discovery's MAN VS. WILD.

In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they'll have to confront over the next 48-hours...and what worst-case scenarios lie in store.

Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures. Common to all MAN VS. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs!

"Will did an amazing job in sub-zero very unforgiving conditions," said Grylls. "He trusted me when it mattered and we survived... And he has definitely had an adventure! He should be very proud of how he performed."

"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

"We enjoy every aspect of working with our clients on content integrations. The most successful partnerships given our non-fiction programming include customized opportunities that get our client's close to our content as organically as possible. This one is fun and should garner great interest for our show and for the movie," commented Joe Abruzzese, President, Advertising Sales, Discovery Communications.

"Pairing one of the toughest men alive with one of the funniest will be an absolute riot," said John Ford, President and General Manager of Discovery Channel. "Bear and Will share a snow shelter and eat reindeer eyeballs together. That says it all. I can't wait to watch."

"Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. WILD is our most innovative project to date," said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. "We're able to connect �Land of the Lost' to Bear's fans�people who love adventure and mysterious worlds. It doesn't hurt that, with Will, we have one of the funniest men on the planet... who is also game to be lost in the wild."

An ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat.

In addition, in 1998 at age 23, Bear became the youngest British climber to ever complete a summit and descent of Mount Everest. Last year, Bear returned to the Himalayas to conquer a new dream�attempting to fly a powered paraglider higher than Everest. Through this expedition, Bear and his team donated more than $2.5 million to charities, including $600,000 to the Global Angels Foundation, a charity that supports long-term projects for underprivileged children worldwide.

MAN VS. WILD is produced for Discovery Channel by Diverse Productions and executive produced by Steve Rankin. Dan Korn serves as Executive Producer for Discovery Channel.

About "Land of the Lost"

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the "Land of the Lost." For more information, visit www.landofthelost.net.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· DEADLIEST CATCH (DISCOVERY)
· DESTROYED IN SECONDS (DISCOVERY)
· FUTURE WEAPONS (DISCOVERY)
· MAN VS. WILD (DISCOVERY)





[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.