or


[04/15/09 - 04:26 PM]
Bear Grylls and Will Ferrell Join Forces to Battle the Swedish Wilds in a Special Episode of Discovery Channel's Man VS. Wild Tied to Universal Pictures' "Land of the Lost"
"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

[via press release from Discovery]

BEAR GRYLLS AND WILL FERRELL JOIN FORCES TO BATTLE THE SWEDISH WILDS IN A SPECIAL EPISODE OF DISCOVERY CHANNEL'S MAN VS. WILD TIED TO UNIVERSAL PICTURES' "LAND OF THE LOST"

Episode Marks Most Fully Integrated Partnership to Date Between Discovery Channel and Universal Pictures and Proves that Extreme Adventure is Harder on the Stomach Than Comedy

(Los Angeles, CA) � Marking the latest adventure in Discovery Channel's long-running series MAN VS. WILD, Bear Grylls invited Actor/Comedian Will Ferrell to join him for an extreme adventure in the Swedish hinterland, it was announced today. The early June episode is tied to Universal Pictures' upcoming comedy adventure "Land of the Lost," which stars Ferrell and hits movie theaters on June 5, 2009.

This special episode of MAN VS. WILD is the most fully integrated to date in an ongoing strategic partnership between Discovery Channel and Universal Pictures to create special shows that tie into opening movies. Previously, the two companies have worked together on tie-ins with recent Universal releases. These include a integration of Universal's "Frost/Nixon" with an episode of Discovery's CASH CAB; a tie-in of Universal's "Fast & Furious," which recently opened to $71MM�the highest box office weekend of 2009�with Discovery's DESTROYED IN SECONDS; and last summer with Universal and Marvel Studios' "The Incredible Hulk" with Discovery's DEADLIEST CATCH, Universal's "Wanted" with Discovery's FUTUREWEAPONS and Universal's "The Mummy: Tomb of the Dragon Emperor" with Discovery's MAN VS. WILD.

In this first joint extreme adventure special, Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden. Armed with only the most basic survival equipment, Grylls briefs his partner on the extreme conditions they'll have to confront over the next 48-hours...and what worst-case scenarios lie in store.

Without losing his infectious sense of humor, Ferrell proves his mettle through a series of physically challenging skills. Together, they tandem-abseil off a helicopter, rappel down hundred foot frozen waterfalls and build a shelter to stay warm overnight in sub-zero temperatures. Common to all MAN VS. WILD episodes, Grylls shows Ferrell what it takes to find food in the icy coniferous forests, as they climb trees, improvise snow shoes from saplings, drink their own urine and even bite into reindeer eyeballs!

"Will did an amazing job in sub-zero very unforgiving conditions," said Grylls. "He trusted me when it mattered and we survived... And he has definitely had an adventure! He should be very proud of how he performed."

"To be able to participate in an episode of MAN VS. WILD was a thrill of a lifetime, even though I did get urine-drunk which is sad," said Ferrell.

"We enjoy every aspect of working with our clients on content integrations. The most successful partnerships given our non-fiction programming include customized opportunities that get our client's close to our content as organically as possible. This one is fun and should garner great interest for our show and for the movie," commented Joe Abruzzese, President, Advertising Sales, Discovery Communications.

"Pairing one of the toughest men alive with one of the funniest will be an absolute riot," said John Ford, President and General Manager of Discovery Channel. "Bear and Will share a snow shelter and eat reindeer eyeballs together. That says it all. I can't wait to watch."

"Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for MAN VS. WILD is our most innovative project to date," said Annah Zafrani, Vice President of Media Promotions, Universal Pictures. "We're able to connect �Land of the Lost' to Bear's fans�people who love adventure and mysterious worlds. It doesn't hurt that, with Will, we have one of the funniest men on the planet... who is also game to be lost in the wild."

An ex-Special Forces soldier, Bear Grylls was trained as a survival expert in the British army, has a black belt in karate and is an experienced high-altitude mountaineer. Grylls has channeled his daring spirit into feats such as the highest-ever dinner party at a table suspended below a hot air balloon at 24,500 feet, and the first unassisted crossing of the frozen North Atlantic Ocean in an open rigid inflatable boat.

In addition, in 1998 at age 23, Bear became the youngest British climber to ever complete a summit and descent of Mount Everest. Last year, Bear returned to the Himalayas to conquer a new dream�attempting to fly a powered paraglider higher than Everest. Through this expedition, Bear and his team donated more than $2.5 million to charities, including $600,000 to the Global Angels Foundation, a charity that supports long-term projects for underprivileged children worldwide.

MAN VS. WILD is produced for Discovery Channel by Diverse Productions and executive produced by Steve Rankin. Dan Korn serves as Executive Producer for Discovery Channel.

About "Land of the Lost"

Will Ferrell stars as has-been scientist Dr. Rick Marshall, sucked into a space-time vortex and spat back through time. Way back. Now, Marshall has no weapons, few skills and questionable smarts to survive in an alternate universe full of marauding dinosaurs and fantastic creatures from beyond our world�a place of spectacular sights and super-scaled comedy known as the "Land of the Lost." For more information, visit www.landofthelost.net.

About Discovery Channel

Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· DEADLIEST CATCH (DISCOVERY)
· DESTROYED IN SECONDS (DISCOVERY)
· FUTURE WEAPONS (DISCOVERY)
· MAN VS. WILD (DISCOVERY)





[10/31/24 - 02:31 PM]
NBC Will Groove Into the Holiday Season with "A Motown Christmas" Special Hosted by Smokey Robinson and Halle Bailey
The special will include performances featuring more than 25 Motown hits, performed by Smokey Robinson, Gladys Knight, Martha Reeves and the Vandellas, and the Temptations.

[10/31/24 - 02:15 PM]
ABC News Announces 72+ Hours of Coverage and Analysis of the 2024 Election with Special Programming on ABC, ABC News Live and ABC News Digital Platforms, Including the ABC News App, Hulu and Disney+
"World News Tonight" anchor and managing editor David Muir will lead the network's coverage.

[10/31/24 - 01:16 PM]
BET+ Renews Emmy-Nominated "The Ms. Pat Show" for a Fifth Season
Additionally, BET Media Group also extended its overall deal with star Patricia "Ms. Pat" Williams.

[10/31/24 - 01:00 PM]
It's Holiday Time at The CW! Celebrate the Season with Festive Programming
Highlights include the series finale of "Superman & Lois" (December 2); the return of "Children Ruin Everything" (November 29); and "Christmas with The Chosen: Holy Night" (December 15).

[10/31/24 - 12:01 PM]
Video: "Squid Game" Season 2 - Official Teaser - Netflix
Heralding the return of the worldwide hit, a new chapter unfolds as Gi-hun comes back with an agenda, having given up on leaving for the US.

[10/31/24 - 11:04 AM]
Bravo's "The Real Housewives of Orange County" Three-Part Reunion Begins Thursday, Nov. 7 at 9 P.M. ET/PT
Host Andy Cohen sits down with housewives Shannon Storms Beador, Heather Dubrow, Tamra Judge, Gina Kirschenheiter, Emily Simpson, Jennifer Pedranti and new housewife Katie Ginella to revisit the epic season that saw dramatic highs and staggering lows.

[10/31/24 - 10:01 AM]
TNT Sports' "The Match: Superstars" Special Two-Night Primetime Event to Showcase Some of Biggest Names in Sports and Entertainment - Thursday, Nov. 21 and Friday, Nov. 22, on TNT & Max
"The Match: Superstars" will be headlined by iconic celebrities across sports and entertainment, including Bill Murray, Mark Wahlberg, Charles Barkley, Wayne Gretzky, Michael Phelps, Nate Bargatze, Ken Griffey, Jr., and Blake Griffin, competing from Breakers West Country Club in West Palm Beach, FL.

[10/31/24 - 09:01 AM]
Video: Peacock Debuts Trailer for New Original Series "Eat Slay Love"
The series brings together Grammy-nominated singer Nivea and her girl gang - Eva Marcille, Tammy Rivera and London Hughes - as they journey through Vietnam to celebrate Nivea's 41st birthday and embark on new adventures.

[10/31/24 - 09:01 AM]
HBO Releases First Look Images from the New Original Drama Series "It: Welcome to Derry"
The series will debut in 2025 on HBO and will be available to stream on Max.

[10/31/24 - 09:01 AM]
Video: AMC Networks Releases Bewitching New Trailer for Season Two of "Anne Rice's Mayfair Witches" Premiering January 5 on AMC and AMC+
Starring Alexandra Daddario, Jack Huston, Harry Hamlin, Tongayi Chirisa and Alyssa Jirrels, the new season will debut Sunday, January 5 on AMC+ and AMC.

[10/31/24 - 08:02 AM]
"Saturday Night Live's" 50th Season Continues with Back-to-Back Shows This November
Bill Burr (November 9) and Charli xcx (November 16) are on tap to host in the coming weeks.

[10/31/24 - 08:00 AM]
CBS Presents "The Making of Gladiator II," A Primetime Special Featuring an Exclusive Behind-the-Scenes Look at the Paramount Pictures Film, Monday, Nov. 18 on CBS
This inside look offers unprecedented access encompassing all aspects of production, from the grand scope of the set - including reconstructing Ancient Rome - to characters, combat training, costumes, historical accuracy, scoring and more.

[10/31/24 - 07:55 AM]
Multimillion Selling Pop Band Ace of Base Reveal Their Full Story to the Present in Documentary Series "Ace of Base: All That She Wants" Premiering in US Thursday, December 5 Only on Viaplay
This uncensored documentary captures Ace of Base's fascinating story - where grandiose pop dreams, charts and money collide with relentless adversity, performance anxiety and shattered friendships.

[10/31/24 - 07:47 AM]
Peacock Announces January 9 Premiere Date for the Third Season of Emmy Award Winning Reality Competition Series "The Traitors"
The Emmy Award-winning competition-reality series returns for a third season with an all-new lineup of familiar faces, hosted again by the impossibly stylish and devastatingly witty Alan Cumming.

[10/31/24 - 07:22 AM]
The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership with Shopsense AI
Beginning November 2 with the Virginia Tech at Syracuse game, viewers will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense's latest enterprise Commerce Operating System (Commerce OS).